Experience working in several different industries such as financial companies, smartphones and tech segment. Expertise on Digital Marketing, Social Media, Performance, Growth, Partner and Project Management. Analytical and datadriven professional, with ability to turn ambiguous problems into business, providing agibility and pragmatism in everything I do. I also build a good relationship among people I work with, being a flexible and collaborative person. I do have strong desire to have impact on the business, with entrepreneurial spirit and seeking for fast dynamic environments.
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Partner Solutions ManagerMeta Dec 2020 - May 2023LatamPartner Solutions Manager for Instagram and Facebook; Partnerships Creators Team; Main responsibilities: • Create and manage the day to day relationship with creators, providding support and solutions to partners and internal teams regarding platform knowledge, launches, troubleshooting and operational issues; • Build strategies to enable partners acchieve their goals on Meta's family of apps: distribution, monetization, audience growth and performance; •Provide strategic Insights and KPI's related to activations, funded content programs, goals tracking, monetization and others; • Represent Facebook/Instagram on trainings and industry events (ex. Creator Week Brasil) -
MarketingSamsung Electronics Aug 2018 - Dec 2020São Paulo, São Paulo• Leading Digital Media KPI management through a "Performance Room", dashboards,reports and Insights aiming to maximize the results of Digital Media Campaigns at everystage of funnel: awareness, consideration, conversion and retention.• Responsible for the coordination, validation and execution of Media Plans in DigitalCampaigns.• Strategic, Tactical and Content planning for Samsung's Social Networks (Instagram,Facebook, Linkedin and Twitter)• Development of Brand reports and measurement of Campaigns Listening data.• Management of Digital activations with Samsung smartphone influencers.• Monitoring and Strategic Management of SAC 2.0 (Customer Service) on SocialNetworks.• Daily interacion with external and internal agencies and multiple steakholders -
Customer JourneyRede Feb 2018 - Aug 2018São Paulo, São PauloTransfer to rede-Itaú due to acquisition of Citibank by Itaú• Kaizen participation and management aiming to improve customer journey experience (B2B)• Alongside with some business areas, implementation and management of thecommunication improvement project at the first step of customer journey;• Participation in agile work methodology in the pilot phase of implementation.• Strong interaction with the product areas, Marketing and Digital Channels from Itaú -
Marketing AnalystCiti Aug 2014 - Feb 2018São Paulo E Região, Brasil• Leading Digital Media KPIs of Digital Campaigns for Credit Card acquisition: data-drivenapproach and analysis, prioritizing experiments and optimization to reach, engage customersand sell the final product.• Responsible for analytical results reports for awareness and Institutional Campaigns andbenefits programs;• Dashboard development to track and manage content, interactions, customer service andperformance on social networks• Daily interaction with internal areas and external steakholders.• Job rotation Research department for a period of 7 months. -
InternIbm Jul 2013 - Aug 2014São Paulo E Região, BrasilInternship HR Analytics• HR Talent Partner Area for services (GBS & GTS) Latin America• Development of analytical Scorecards.• Control and monitor the volume of talent, leadership objectives and resource evolution.• Attrition management. -
InternMarsh Jul 2012 - Jan 2013São Paulo E Região, Brasil• Área comercial de seguro de benefícios (seguro vida, saúde e odontológico) para empresas de médio e grande porte.• Gerenciamento e atendimento das apólices• Desenvolvimento de relatórios
Mariana Santini Education Details
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Administração De Empresas -
Ilsc VancouverLanguage School -
Embassy School At OxfordEnglish School
Frequently Asked Questions about Mariana Santini
What is Mariana Santini's role at the current company?
Mariana Santini's current role is Partner Solutions Manager | Creators | Partnerships | Marketing | ex-Meta.
What schools did Mariana Santini attend?
Mariana Santini attended Pontifícia Universidade Católica De São Paulo, Ilsc Vancouver, Embassy School At Oxford.
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