Maria Naseer Email & Phone Number

San Mateo, California, United States

Lahore, Punjab, Pakistan

As the GM Operations, I oversee daily operations in HR, Recruitment, Marketing, and Finance departments, ensuring strategic goals are met by managing a team of 6-8 people effectively.Human Resources- Collaborate with C-level Executives to develop and implement HR policies, procedures and workflows- Develop manuals and contracts to streamline HR functions- Manage the employee lifecycle from onboarding to offboarding- Lead recruitment and selection. Built a pool of 13,000 tech and non-tech candidates.- Design company policies for onboarding, offboarding, attendance, compensation, appraisal, benefits, medical insurance, etc.- Implement performance management frameworks using quantitative and qualitative approach- Liaise with insurance, legal, and tax authorities- Conduct analysis, including resource utilization, bench cost, and payroll analysisFinance- Define financial models, policies, procedures, and reporting guidelines with leadership- Prepare financial reports; income statements, balance sheets, and cash flow statements- Manage annual cash flow, budgets, and expenses- Prepare consolidated financials for US and Pakistan entities, accounting for currency fluctuations- Lead planning, budgeting, and forecasting discussions with leadership to achieve company goals- Ensure compliance with financial regulations and laws- Coordinate with audit teams to ensure financial data accuracyMarketing- Define and oversee marketing strategies and objectives- Plan and organize marketing collateral to ensure brand consistency- Create a network of strategic partnerships- Manage digital marketing channels (Website, Facebook, LinkedIn, Instagram, Mail Chimp)- Spearheaded development of company website using Wordpress and Webflow- Design pitch decks for US clients using Canva and Google Presentation- Design and publish social media posts, blogs, and email campaigns- Measure KPIs, report, and update marketing campaigns periodically

Lahore, Pakistan

Played a key role in overseeing three subunits of CMACED; Innovation District 92 – a startup incubator, Scale Up – an accelerator for high potential companies and Oh My Genius – Kids Bootcamp. Design and execute business strategies to facilitate corporate strategy. Identify prospects to establish programs and manage incubator facilities and associated budgets.• Recruit, and direct advisors and mentors for the program. Developed a pool of 100+ business professionals.• Functioned in close collaboration with strategic partners to direct the progress of ID92 startups and scale up companies while achieving milestones.• Achieved desired goals by establishing a model for business school at Superior University while focusing on the commercialization of business ideas.• Assured development, evaluation and execution of program goals, objectives, and activities related to the incubator, incubated startups and scale up companies.• Played a leading role in executing Superior Entrepreneurial Expo every year with a footfall of 50000+ business professionals, startup founders, foreign delegations, students and audience in general.

Lahore, Pakistan

Engage advisors and mentors, direct cross-functional marketing, branding and business development team for the program, and prepare an inclusive manual to run a startup incubator. Analyze the progress of startups and facilitated them in achieving their milestones. Recognize opportunities to establish new programs and manage incubator facilities and associated budget. Establish and supervise the program budgets for the growth of the incubator while overseeing the development and execution of program goals and activities related to startups.• Rendered a keen eye for details to supervise international grant programs worth $1 million initiated by theCity of Detroit, the City of Austin, and the University of Oklahoma.• Conducted 180+ events, such as startup competitions, industry meetups, training, and workshops.• Advanced two cohorts of startups with 60% commercialization, introduced internationally funded exchange programs with the US and developed 22 partnerships to foster a community of entrepreneurs.

Lahore, Pakistan

Led strategic planning and execution of the entire show while coordinating with startups, investors, host and production/direction team. Established and retained effective working relations with strategic partners including Facebook, USAID SMEA, Sprite, Careem and Circle. Supervise social media, marketing, and awareness campaigns.• Achieved PKR 500M investment commitments in startups, 26 local and international investors featured, 101 startups showcased, and 40 women heroes featured in 4 seasons.• Successfully recorded and premiered 60 episodes including a couple recorded in USA and Russia.

Lahore, Pakistan

Established and retained effective relations with partners and handled curriculum team for freelancing curriculumdesign and the updation. Interviewed and recruited trainers in all centers across Punjab while spearheading the Train the Trainer Program in an efficient manner.• Introduced 21 e-Rozgaar centers across Punjab and directed the evaluations department.

Lahore

• Designed entrepreneurial curriculum for trainings while providing training to the women on content development and professional growth.• Played an integral role in educating women on startup business model.• Effectively created and presented Facebook’s SheMeansBusiness curriculum while working as the Facebook certified trainer.

Arfa Software Technology Park

Efficiently created leadership and entrepreneurial training content as well as presentations, blogs, articles and press releases for websites and social media campaigns regarding Plan9 and startups. Led the Network Partnership Program and spearheaded the research on incubator models. Provided facilitation in setting up incubators in 15+ different Universities in Pakistan across all provinces. Oversaw the entire website of Plan9 from content to basic coding. Created, organized, and updated the entire database of startups for each cycle.• Created 700+ social media posts and handled fellowship programs and social mediums for Plan9, such as Facebook, Twitter, and Instagram.• Spearheaded ERUPT startup competition in partnership with Careem.• Effectively designed the comprehensive model incubator manual and started a blog by the name of‘Entrepreneurs of Pakistan’.

Lahore, Pakistan

• Designing the course plan for the subject of entrepreneurship.• Preparing lectures on entrepreneurship and designing exams, quizzes and class projects.• Mentoring students pursuing startup ideas.• Conducting competitions and engaging them in entrepreneurial activities.• Inviting speakers from industry.• Helping students get internships with startups to understand how a startup works.• Setting up discussions of students with successful entrepreneurs.

• Experienced work environment of 15 different departments.• Devised new ways of advertising their product.• Entry of DDs and CDs of warehouse sales in the SAP system.

Lahore

• Account opening and account activation.• KYC (Know Your Customer) entry in system.• Customer dealing.• Issuing account statements, cheque books, debit cards and pin codes.• Assisted in preparation of credit proposal and loan application form.

Master Of Business Administration (Mba), Marketing, 3.75

Bachelor Of Business Administration (Bba), Marketing, 3.82

Secured first position in BBA Marketing specialization.

Intermediate In Computer Studies, Computer Science, 861/1100

O-Levels, Business Studies