Simply Health Rx• Leading a two-person team in customer segmentation and value proposition analysis for Simply Health Rx, fostering collaboration and clear client communication.• Developing and adhering to a project timeline with detailed milestones, ensuring progress tracking and effective stakeholder management.• Crafting three deliverables including a value proposition analysis, marketing plan, and marketing timeline, aligning market segments with Simply Health Rx's offerings, ensuring stakeholder satisfaction through clear communication and successful delivery of the deliverables.

TEDxPSU • Collaborating with two associates and engagement manager to develop a marketing focused business plan, social media outreach schedule, and contingency plan for Penn State’s TEDx organization.• Researching and recommending budget-friendly marketing strategies, aligning with financial objectives and delivering measurable cost saving.• Interviewing different TEDx organizations around the world to understand best practices for creating a successful marketing strategy.

Student Farm• Collaborated with three associates and engagement manager to assess the feasibility of long-term freezing and pre-freezing processes that will be used for perennial berries, which will be grown on recently acquired land for the Student Farm at Penn State.• Developed a business plan to be used to efficiently grow and process berries in a cost-effective manner.• Conducted in-depth financial feasibility analysis, comparing and evaluating the viability of three distinctprocessing methods, resulting in data-driven decision-making for optimal cost-efficiency and operationaleffectiveness.