Public Relations Director
Muchnik, Alurralde, Jasper & Asoc.
MEDIA AND PUBLIC RELATIONS Responsible for developing and implementing Media Relations and Corporate Communications plans.Relationship programs with Journalists, Opinion Leaders, Clients, Community, Authorities, Distribution Channels and Industry. Corporate Social Responsibility Programs.Press trips.Press and Corporate events.Coordination with Marketing, Sales and Human Resources areas. Media Trainings courses & Crisis Communications.Clients: Philips Argentina, Hipermercados Jumbo, Nobleza Piccardo, Star Alliance, United Airlines, Mirosoft de Argentina, Sony Argentina, Sony Ericsson, L´Oréal, London Supply, Faena Hotel+Universe, Miami Design District, Rockwell Automation, Sheraton Hotels, etc.Major achievements: - “Sony VAIO“ launch in Argentina - Development of "El Camión de la Mujer" SCR initiative for Philips Argentina - Jumbo "Diseño para Todos" initiative - Lauching of Microsoft new software products in Argentina - FAENA Hotel+Universe launch - Re-launch of United Airlines flights in Argentina.