· Working next to two investee companies simultaneously: Beauty and Pet Companies; focus on revenue acceleration and value creation.· Direct interaction with partners and founders of the investee companies; active participation in strategic decisions, promoting calibrations in the pillars of Marketing, Sales, Distribution Channels, Innovation, R&D, Operations, Logistics.· Preparation and validation of the business plan, corporate development, market positioning, digital strategy, Growth, rolling forecast, investments, SG&A, COGS, Opex / Capex, organizational structure, corporate governance model, M&A, execution and GTM.· P&L responsibility of the companies under management top and bottom line); evolution of revenues, margins, actual vs. budgeted.· Analysis of competitive environment, market dynamics, trends and consumer habits, definition of categories, products, pricing.

· Idealization, concept and startup of a company focused on the wellness / healthy drinks market.· As Executive, responsible for strategy definition, P&L management, market positioning, branding, communication, digital channels, social media, product development, pricing, distribution channels, commercial strategy, relationship with suppliers.@simply.well.ness

· Focus on strengthening presence within digital ecosystem, making a relevant source of revenue beyond physical stores, working with brands Havaianas, Mizuno and Timberland.· Coordination of Digital and Growth pillars, involving Digital Channels, Performance Marketing, Influencers Marketing, CRM, Paid and Organic Channels, Content Generation, Partnerships.· Development of communication strategy and 360º campaigns, integrating eCommerce, Facebook, Instagram, Youtube, Google, Marketplaces and Omnichannel platform.· Conducting research, consumer insights, competitive environment, ways of communication and innovations within digital ecosystem.· Following up the evolution of financial performance by brand, category and product; actual vs. budgeted, deviations and realignments.· KPIs: views, lead generation, new accounts, churn, average ticket, SEO, Analytics, sponsored links.· Management of relationship guidelines (CRM), segmented campaigns, LTV, CX, UX.· Led the launch of e-commerces and websites for Le Lis Blanc, BO. BÔ and Rosa Chá • · Reporting to the Marketing Director; managing a team of 3 professionals.

· Development and implementation of the group's 360º digital strategy: Digital Channels, Social Media, Performance Marketing, Influencer Marketing, CRM, BI and Analytics.· Scope of action comprising all brands of the group, including BO. BÔ, John John, Dudalina, Le Lis Blanc (Female, Children's and Home), Le Lis Blanc Beauté, NOIR, Le Lis (Male) and Rosa Chá. · Management of performance indicators: views, sales, average ticket, dropouts, ruptures, SEO, analytics and sponsored links.· Definition of relationship guidelines (CRM); customer journey (CX and UX), segmentation, clustering and personas.· Managing pool of digital marketing agencies; allocation of budget bases on ROI.· Development of brands within Facebook, Twitter, Instagram, Pinterest, YouTube and Vimeo platforms; content development, digital campaigns, definition of influencers and brand lovers, incentive programs, engagement, followers, audience.