Mariana Torres Roa Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

- Planificación estratégica y la ejecución de todas las iniciativas de marketing, incluyendo campañas publicitarias, presencia en redes sociales, SEO/SEM y marketing de contenidos. - Planificación estratégica y la ejecución en la apertura de nuevos canales digitales de venta, Marketplaces, Pureplayers y venta B2B.- Dirigir equipo de profesionales de marketing y digital sales, proporcionando orientación, capacitación y evaluación continua para garantizar la excelencia en el rendimiento de las ventas. - Desarrollamos e implementamos un plan de branding que resultó en un el reconocimiento de la marca en el mercado objetivo y nuevos mercados.- Análisis de datos para identificar oportunidades de mejora y ajustar estrategias, para el incremento en la captación de leads.- Análisis de la tendencias del mercado para trabajar de la mano con fabrica en la introducción de nuevos productos.

Madrid, Community Of Madrid, Spain

- Implement the digital strategy of the brands we represent in the different Marketplaces (Amazon, Makro, Promofarma, El Corte Inglés, Carrefour, PcComponentes, Decathlon, Mediamarkt, Worten etc). - Negotiation and collaboration with E-retailer KAMs such as PcComponents, TradeInn, DeportVillage, etc.- Creation of the strategy and optimization of advertising campaigns in Amazon Ads. - Analysis of monthly sales to determine logistics processes under FBA and FBM models to improve the profitability of digital channels. - Creation of rates, monitoring of pvp's and analysis of financial results by brand and channel. - Management of B2B digital channels SoloStocks, Merkandi and own website. - Optimization of product sheets for each of the channels - Annual and seasonal forecasting. - Market analysis and positioning of brands within marketplaces and e-commerce ecosystem.

Bogotá D.C. Area, Colombia

Resent achivements- increase sales to 100% in the Marketplaces vs last year 2018- Increasing the social Media engagement - Development of new alliances with several Marketplaces in order to increase the exposure of the company such as Falabella and Amazon USA- Position the company name in the Marketplaces as internal referent for being a good parther in order the quantity of sales in the year. - Creation of the Digital Marketing Team due to the increase in demandFunctions - Coordinate with the Marketplaces Account Maganers the portfalio that will have place in each Campaign along the year - Monitor each campaign in order to found news oportunities and gaps in the market - Create the Comercial Schredule which will be focus point in each campaign- Analyze the Market and do the bechmarking of each line with the Comercial Manager

Madrid Area, Spain

- Development of effective Digital Marketing Strategies in order to obtain new possible customers. - Increasing of the 70% of new customers through social campaigns, avoiding thirds parties and making a direct-contact between the school and the customers. - Increase of the 40% of engagement in Social sites like Facebook and Twitter. - Redesign of the UX Web looking for a decreasing of the bounce rate. 30% obtained - Creation of SEO and SEM strategies for an increase of the Web page. - Redesign of the Corporate Identity in two of the brands of the Company. - Design of Brochures and Ads bringing a modern style in the company and better ways to inform the customers.

Bogotá D.C., Colombia

-Free-lance work in Branding - Advertising - Catalogues for international companies like Sony and Samsung - Brand Identity - Product Design

Bogotá D.C., Colombia

- Sales strategic development- Creation of campaigns in the market place and stores. - Sales team management - Forecast - Search and connect with other digital sales channel- digital sales Management in the different market places.

Master In Marketing And Sales, Marketing/Marketing Management, General

Master En Marketing Digital

Activities and Societies: -Community Manager - Wordpress - Google AdWords - SEO - Digital Content - Google Analytics

Bachelor'S Degree, Diseño Industrial Y De Productos