Responsibilities:- Lead the launch and development of 6 new product lines through the development of communication strategies across various channels, building strategic alliances, organizing events, conducting benchmarking studies, implementing email marketing, and analyzing data.- Create the organization's website, considering customer journey design, analyzing insights and behaviors related to indicators such as purchases, turnover, inventory, spending, among others; and the brand manual.- Coordinate the organization of events and trade shows, as well as support commercial management with B2B and B2C clients to meet budget and sales indicators (sell-in and sell-out).Achievements:- Increased acquisition of B2B and B2C clients, securing 300 new clients by implementing marketing strategies and target audience segmentation.- Grew social media followers by 50%, and increased digital channel sales by 80% through website development.- Secured 10 new strategic partnerships with companies and influencers in the sector, boosting sales by up to 50%.

Responsibilities:- Lead the development of over 20 own-brand products, from conducting benchmarking studies, defining features and benefits, packaging, supplier development, and pricing strategies, to crafting launch and promotion plans.- Prepare benchmarking studies, analyzing indicators such as purchasing, competitive positioning, pricing, market size, among others, to build positioning strategy, value proposition, and define key products.- Manage the international budget, including supplier negotiation and management, launch and promotion strategy development, B2B partnership acquisition, and procurement management.Achievements:- Increased business relationships by 40% through securing 10 new international B2B partnerships and maintaining key relationships.- Contributed to the development of 3 own-brand product sub-lines, identifying competitive factors and market positioning.

Responsibilities:- Lead the launch of 5 new collections comprising over 30 products, developing positioning, promotion, and sales strategy through organizing trade shows and corporate events, designing POP materials (booths, packaging, flyers, among others), and analyzing data.- Create social media channels for the company, develop social media strategy and content calendar (graphic pieces, stories, reels, posts), and analyze data, insights, trends, and variables related to indicators (engagement, views, shares, among others).- Conduct benchmarking studies for 5 European countries: Ireland, Lithuania, Poland, Estonia, and Latvia, identifying potential clients and creating databases based on collected information.Achievements:- Coordinated the launch of 5 collections with over 30 products, achieving a 35% increase in sales during the first quarter.- Organized trade shows and corporate events that resulted in a 25% increase in product visibility and attracted over 2000 new potential customers.- Conducted benchmarking studies where I identified over 500 potential clients in Ireland, Lithuania, Poland, Estonia, and Latvia.

Hardware sector company with over 100 years.• Led the opening and organization of a new warehouse for industrial customer service, 600 sq meters of storage, 8,000 SKUs, and 600 customers served monthly.• Built a team of over 40 people, from assistance in the selection process to leadership in day-to-day operations.• Designed the layout of the main warehouse and defined the main processes for logistics operations.• Monitored management indicators such as inventory turnover, inventory levels, classification of ABC products, OTIF, and service level.

Logistics company in Miami for textile products.• Maintained constant communication with the client to generate efficiencies in inventory management.• Worked to maintain the ideal conditions to meet the agreed standards at the logistics center to ensure meeting customer expectations such as Macy's, Dillard's, and Nordstrom.