Mariana Yepes Arango Email & Phone Number

Munich, Bavaria, Germany

Munich, Bavaria, Germany

I worked on the company's complete rebranding initiative, collaborating with stakeholders to revamp the website, reshape social media presence, and redefine B2B communication strategies. This encompassed developing a comprehensive brand book to document new brand elements, values and assets. Additionally, I created graphics for the Stylight website and social media platforms, ensured consistent implementation of brand guidelines across company-wide communication channels, and facilitated the integration of design elements into various teams' workflows.

Munich, Bavaria, Germany

I was a pivotal member of the design team responsible for creating assets, newsletters, websites, and UX/UI flows for a wide range of clients, including prominent brands like Bosch, Vodafone, and Enphase, among others. I played a role in collaborating with the Enphase team to overhaul their brand identity. This involved defining the illustration style, redesigning B2C newsletters, and refining website elements such as banners and graphics. Additionally, I facilitated workshops between developers and designers to foster collaboration, conceptualize ideas, and ensure alignment on project objectives and outcomes.

Berlin, Germany

I led the creation of brand design from its inception, developing the brand strategy and crafting all visual elements to effectively communicate the brand essence. Notably, as the only designer in the team, I built everything from the ground up for the newly established brand. I supported the owners in conveying the brand concept to investors successfully and collaborated with various teams to establish channels for brand visibility, including social media, website, and email marketing. Additionally, I contributed to video and advertising creation efforts.

Berlín, Alemania

I created visual assets for marketing campaigns and social media posts. I provided valuable support to the team by creating diverse designs and illustrations for infographics. Additionally, I took charge of developing internal communications for both digital and print purposes.

Dessau, Saxony-Anhalt, Germany

I conceptualized and created numerous illustrations and designs for Freepik.com, emphasizing both meticulous quality and user experience. My goal was to ensure that users could easily edit the assets for seamless integration into their projects.

Medellín, Antioquia, Colombia

I was part of the design team in charge of creation of visual content for social media and marketing campaigns for the municipal government of Medellin, Colombia. Additionally, I conceptualized and crafted graphic systems for event projects, designing print materials for space intervention, including banners, totems, and textiles. I also developed editorial pieces for events such as flyers and program books.

Sabaneta, Antioquia, Colombia

I created print assets for local events like fairs and weddings, designing posters, flyers, invitations, and signage. Collaborated closely with organizers and clients to ensure designs effectively communicated event messages.

Medellín, Antioquia, Colombia

- Design of magazines, books, and newspapers.- Creation of templates for layout and editable files - Illustration and edition of books - Creation of visual content for social media- Support and development of different exhibitions of illustrators

Master In Integrated Design, Design

Bachelor'S Degree