Mariandrea Obregon Email & Phone Number

Mexico City Metropolitan Area

Mexico City Metropolitan Area

Entrepreneurs and different agencies - from innovation, research, advertising andtrends - invite me to participate with my input in their projects and to bringinspiration and insights to the table. I have also worked side by side with strategicplanning teams pitching for clients.• Projects for brands such as Kellogg's, Mary Kay, Beneful, Nescafé, Pepsi, Danone, Unilever, Ritter Sport, Discovery Kids, Pfizer, McDonald's, Publimetro, Marie Stopes, Tecate, and Advance Food de México.• Worked with Sylver Consulting, GutCheck, Venadar, Leonardo 1452, Canadean, Entropía, Imagine Group Media, Topping, and others.

Mexico City Area, Mexico

Organization, logistics and analysis for qualitative market research projects, including developing and running tailor-made innovative MR tools. I also had the opportunity to conduct more conventional tools, such as in-depth interviews, and moderate both triads and focus groups. • Projects for Novo Nordisk, Sabritas (Pepsico) and Intercontinental Hotels in Mexico. DESIGN:SUCCCESS design:success is the unique fusion between a strategic business consultancy & innovation branding agency. design:success is a global multidisciplinary organization that help brands to create successful pre- approved Core Concepts that end consumers are willing to pay and buy into. design:success creates new products, brand, services, experiences and brand revitalization. Specialized in: Product & Service Innovation, Brand Strategy, New Marketing Strategy Development. Specialist areas: > FMCG Brands > Pharma > Telco / Consumer Electronics > Transportation

Mexico City Area, Mexico

Designed MR proposals to new clients, elaborated briefs and coordinated the team until its delivery, strengthening these studies with a business perspective. I developed the World Category Trend Analysis for projects in numerous sectors. Worked with our client’s different stakeholders and agencies by coaching them into the research results. I was also responsible for coordinating the Mindcode workshop "From Starbucks to McCafé" – Innovation and brand positioning in desperation times.• Mexican Brands: Dunhill (BAT), Grupo Posadas, TV Azteca, Zapaterías Stylo,Ultra Femme, RYC Alimentos, Gruma, Brandy Terry.• South American Brands: Aceite Fino, Musimundo, Lucky Strike (BAT), BancoGanadero.

Mexico City Area, Mexico

TEQUILA HACIENDA: Developed the strategy for the launch of new bottles and campaign in a test market, and supervised its implementation. Coordinated and gave follow up to the quantitative and qualitative studies developed to generate key recommendations for the client as to launch the product nationwide.TEQUILA 100 AÑOS: Led the advertising, production and event agencies to execute the strategy for the new communication campaign in every touch point: town fairs, on-trade and off-trade.COGNAC COURVOISIER: Managed the customization and launching of the global campaign for Courvoisier XO. Coordinated the weekly tastings given by the oenologist Julio Michaud at Le Cirque.BRANDY TERRY: Project Manager, in coordination with the Planning department, for the market researches (U&A and Consumer Insights) as to define mid-term and long-term brand objectives.INSTITUTIONAL: Developed and executed the ”Alchemix" campaign, a 7 year plan mixology school for bartenders with the master mixologist Junior Merino.

Mexico City Area, Mexico

Managed the nationwide implementation of Seguros ING internal communication campaign. I was part of the development team for ING’s brand character customized to Mexico. I also supervised ING’s key accounts such as Budget, American Express and WalMart, and have helped them strengthen their relationships through costumer service.Silver EFFIE Awards 2007.

Mexico City Area, Mexico

Coordinated external and internal teams to achieve integrated campaigns. Supervised events (from adidas sponsored marathon runs to launch parties for new Absolut flavors). I also got to work shoulder to shoulder with the creative team to adapt and customize ATL global campaigns for adidas, Apple and Absolut Vodka.Bronce EFFIE Awards 2007 and Gold EFFIE Awards 2006.

Bachelor'S Degree, Marketing

Marketing

Digital Marketing Master