As Marketing Lead at Friendzone.pro, a blockchain-based platform empowering female creators and monetising fan-creator relationships, I spearheaded the app’s successful launch in Vietnam and its expansion across Asia. Combining strategic insights with hands-on execution, I delivered measurable results in a competitive Web3 ecosystem.Key Achievements:- App Launch and Creator Recruitment:Successfully launched the app in Vietnam, partnering with model agencies and recruiting creators to build a community of 500 users in the first month. Developed onboarding strategies that highlighted Web3 benefits, including crypto-based rewards and fan-creator earning opportunities.- PR and Media Coverage:Authored a PR article featured on a leading Vietnamese news channel, generating 2,000 site visitors and boosting app downloads.- Launch Event Success:Organised a high-profile launch event in Vietnam with 160 attendees, including influencers and partners. Delivered a keynote speech showcasing Friendzone.pro’s mission and Web3 innovations.- Campaign Management and Regional Growth:Executed multi-channel campaigns across digital and blockchain platforms, growing the app’s following to 10K. Expanded operations across Asia with tailored strategies for diverse audiences.- Community Engagement and Education:Built a loyal user base by promoting features like decentralised ownership and earning potential. Led initiatives to educate users on Web3 benefits, building trust and engagement.- Performance Optimisation:Tracked KPIs like downloads and leads, delivering insights for strategy refinement. Achieved high ROI while managing a lean startup budget.

E-commerce business specialising in premium pop-up tents designed for Australian families, offering UV protection and convenience for outdoor living.- Developed a relatable brand identity focused on UV safety and comfort by understanding customer pain points.- Built the brand from the ground up, starting with limited knowledge of digital marketing and continuously refining strategies through hands-on experience.- Increased seasonal sales by 133% through targeted campaigns tailored to families and young people, leveraging insights gained from trial and improvement.- Reduced cost per acquisition by 40% by optimising ad strategies and segmenting audiences, resulting in a higher ROI (4x).- Successfully launched a pre-summer campaign in spring to capture early shoppers, achieving a lower cost and higher return on investment.- Organised Black Friday/Cyber Monday sales that sold out popular styles and boosted revenue by 30%.

Worked within the Mobile Experience sector, leading marketing efforts for both B2C and B2B audiences. Delivered impactful campaigns, managed product launches, and created compelling assets to drive brand recognition and business growth.Key ResponsibilitiesEdited, adapted, and delivered marketing creatives and copy for B2C product launches and campaigns, ensuring alignment with brand guidelines and audience preferences.Coordinated with internal teams, influencers, and external stakeholders to manage events and marketing initiatives, building brand awareness and engagement.Coordinated with HQ (in South Korea) to ensure product features and messaging were accurate, and marketing materials were delivered on schedule.Designed and developed product assets and creatives for B2B clients, including hospitals, construction companies, and other enterprise organisations purchasing rugged devices.Planned and executed events for business partners, fostering collaboration and strengthening relationships to drive sales.Successes & Notable ProjectsAustralian Fashion Week Partnership: Delivered a successful collaboration between Samsung and Australian Fashion Week, elevating brand recognition for the Flip & Fold 5 through innovative event activations and influencer engagement.Product Launches: Supported the launch of new rugged devices and the Samsung One campaign by designing benefit-driven creatives, editing promotional videos, and ensuring accurate feature representation.B2B Event Planning: Organised a private movie screening event for business partners, strengthening partner engagement and loyalty.Cross-Team Collaboration: Shared actionable data with the business development team to enhance visibility and decision-making, contributing to stronger sales pipelines.Asset Delivery: Created high-quality product decks and visuals for business use, ensuring timely delivery and consistent messaging across channels.

Manage TikTok and Instagram account.Create social media content to raise awareness of business. Sharing digital marketing content and tips.