Mariane Drouin Email & Phone Number

Montreal, Qc, Ca

- Lead market research for advanced concepts: emerging markets, electric vehicles and new business models for 2030 and beyond in collaboration with Engineering, Design and Finance teams- Analyze megatrends, market trends, total addressable market, competitors, consumer behaviours, and regulations and present recommendations to the management committee- Develop personas and customer journeys to guide product conception and go-to-market strategy- Lead focus group and volumetrics analysis with external partners for several products- Identify growth opportunities that are aligned with BRP's strategic plan- Lead the delivery of the quarterly reviews and annual budget & 4-year plans for the Board of Directors in collaboration with Engineering, Powersports, Marine and Finances teams- Hire, train and support a team of analysts to ensure high-quality deliverables

- Plan and implement a new team structure which allowed to double the number of positions filled per month- Hire, onboard and train new team members. The team grew from 4 to 30 people in a year.- Plan and implement a new innovative and optimized team structure to support BRP's aggressive growth (14.5K to 20K employees from 2019 to 2021)- Implement recruitment KPIs updated on a daily through Power BI- Streamline the recruitment process and optimize the hiring manager and candidate experience- Plan and implement recruitment marketing strategies (paid online campaigns, career website, CRM)- Collaborate with external marketing agencies and internal stakeholders to develop BRP employer brand- Plan and implement short, medium and long-term recruitment strategies by division- Manage the global budget and forecast for the recruitment expenses

Consultant BRP:- Lead the implementation of the new career website and CRM (generated from 1K to 10K applications per month)- Implement a Power BI dashboard to track KPIs daily to allow the talent acquisition team to make informed decisions - Review and optimize the expense forecast process for the departmentConsultant Société de Développement Angus:- Deliver a comprehensive consumer and market analysis- Provide insights to support planning a new real estate development in MontrealConsultant Valtech:- Support the delivery of a consumer and market analysis for Pratt & Whitney

- Lead data analysis, sales and marketing optimization strategies, 5-year plan review and follow-up, budgeting, forecasting, reporting and business cases- Support the executive-level team in strategic decisions by providing data analysis, insights and presentations- Collaborate with the IT team to deliver data warehouse for over 300 data sources and automate sales reports and segmentation by channels in Power BI- Supervise annual budget process for over 10 shows and 300 cities (>$500M in sales & $50M in marketing expenses)- Supervise weekly sales forecasts and the financial impact on markets- Collaborate with the Office of the COO to provide market data and insights- Be the point of contact with several business units such as Sales & Marketing, Finance, Office of the COO, IT, Business Intelligence and Tour Planning

- Deliver and follow up on the 5-year strategic plan- Act as the main point of contact for data analysis, sales and marketing optimization strategies and business cases- Be the point of contact for executive presentations for the Vice-President and Senior Vice-President- Perform P&L analysis and present EBITDA impact

- Provide market and consumer analysis- Develop, implement and measure client acquisition and retention strategies- Supervise client retention Program "Accès Privilèges- Collaborate with Radio-Canada through TELUS' partnership with Tou.tv Extra. Promote the partnership across the client base- Worked with several teams such as Communications, Brand and Digital

- Two-year rotation program with mentorship from Vice-President Consumer Health- Worked in 3 teams: Brand and Communications, Consumer Health and Marketing- Delivered a comprehensive market analysis of the Pharmaceutical landscape in Canada

Bachelor Of Business Administration (Bba), Marketing

Semester Abroad

Dec, Sciences Humaines