Marian Ferrer Paredes Email & Phone Number

Leading the vape strategy for the group accross all european markets

Estocolmo Y Alrededores

Madrid Area, Spain

- Develop brand & consumer activation strategy for new Potential Reduced Risk Product launches in IBERIA markets including digital, CRM, D2C and retail.- Design and develop retail activation strategy for all categories in IBERIA markets including tobacconists & pop-up stores ensuring portfolio focus, segmented consumer navigation and global brand alignment - Manage experiential activation agency ensuring excellence in execution and trial growth for combustible and PRRP's in all IBERIA markets.- Lead Permanent & non-permanent POSM strategy and cycle implementation. - Manage Marketing investment for both Combustibles and PRRP’s ensuring on-budget expenses.- Lead team of 4 direct reports.

Spain

- Brand Deployment Manager responsible for all Cigarettes & Other Tobacco products portfolio in Spain focused on Lucky Strike and Rothmans of London.- Develop and implement Brand strategy and operational plan for all combustible brands ensuring excellence in implementation in the market, sustainable growth of profit, brand equity and market share. - Drive all new product initiatives to be launched in the market such as Lucky Strike 22’s, and Tobacco Heated Products.- Analyze market variables to identify growth opportunities as well as weakness areas to put in place tactical plans to improve SOM performance. - Forecast and manage Marketing Investment for all combustible brands in Spain Mainland ensuring on-budget expenses.- Manage creative agency and main supplier's relationship.- Align all brand initiatives with international brand team to ensure the right deployment of the brand in the market.- Develop a competitive price strategy ensuring product's profitability.- Lead a team of 4 direct reports.

Madrid Area, Spain

- Contribute to strategic and operational brand plan for Rothmans of London & Low Brands in Spanish market.- Drive new product initiatives to be launched on the market.- Develop business cases for new growth opportunities and deploy them into the market such as line extensions and brand migrations. - Successfully plan, deploy, and track communication campaigns in order report and analyze results for future plans. - Track Rothmans of London’s performance through key KPI’s to target market opportunities and fulfil volume SOM targets.- Analyze market variables and main competitors to target new initiatives to be deployed and develop a healthy and competitive price strategy for each SKU- Monitor and control Marketing investment of Rothmans of London to ensure resources are well allocated and according to plan.

Venezuela

Management of the Value Brands portfolio in 4 main areas: product, price, place and promotion:-Build brand strategy according to the organization goals. - Analyze market variables in order to determine the yearly demand of the market and the brand’s volume goals for the year. -Supervise and manage the monthly results of the Value profit center of the company ensuring the planned revenues.-Analyze market and macroeconomic variables, as well as competitor’s strategies, in order to develop a healthy and competitive price strategy.-Plan and execute the ATL, BTL and interactive media plan.-Conduct monthly analysis of internal variables (sell-in and sell-out) and external variables (Nielsen) to identify weaknesses and opportunities of the brands in order to improve their performance. -Plan and execute all kinds of promotional initiatives nation-wide-Supervise the supply chain in order to ensure the production of the expected volume.-Supervise and support trade marketing initiatives.

Venezuela

Management of Gran Reserva and Santa Teresa Linaje in 4 main areas: product, price, place and promotion:- Analyze market variables in order to determine the yearly demand of the market and the brand’s volume goals for the year. -Supervise and manage the monthly results of the Standard-Premium profit center of the company ensuring the planned revenues.-Analyze market and macroeconomic variables, as well as competitor’s strategies, in order to develop a healthy and competitive price strategy.-Plan and execute the ATL, BTL and interactive media plan of the Santa Teresa brand.-Conduct monthly analysis of internal variables (sell-in and sell-out) and external variables (Nielsen) to identify weaknesses and opportunities of the brands in order to improve their performance. -Plan and execute all kinds of promotional initiatives nation-wide-Supervise the supply chain in order to ensure the production of the expected volume.-Supervise and support trade marketing initiatives.

Venezuela

- Generate market insights by the analysis of key variables in order to improve the performance in SOM of brands like Plumrose, Kimberly Clark, Heinz and Glaxo Smith Kline.- Identify strategic and tactic solutions for brand’s weaknesses and opportunities, through the correlation of market variables and competitors actions.-Conducting presentations of special distribution, price and performance studies according to the clients needs. -Joint planning with clients to reach different yearly objectives-Identify opportunities and weaknesses of the brands that promote the sell of market research studies.

Venezuela

- Manage under supervision the Ford, Schick and Samsung accounts. - Conduct briefs and project supervision of the creative department of the agency - Plan and execute with my supervisors advertisement campaigns and launch events.- Design and implement timetables for advertisement campaigns.- Coordinate final artwork for print, magazines, billboards, flyers and events.-Planned and executed with my team the "Vi un Fiesta en Facebook" campaign for Ford.

Venezuela

-Develop content for client's presentations and workshops.-Send and confirm press releases and event invitations.-Update the media database.-Elaborate press releases.-Carry out media and news monitoring for clients.-Develop media trend analysis presentations. -Transcript audios and interview -Perform "clippings" and col centimeters measurement.

Venezuela

-Pre.produce the show content.-Write and produce scripts for the technology section of the show.-Coordinate interviews and guests for the show.-Research information for the travel section of the show. -Monitor publicity mentions aired.-Edit promotional material for the show.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, International Mba

Certificate In Marketing Management, Marketing

Bachelor'S Degree, Mass Communication/Media Studies, Summa Cum Laude

Activities and Societies: September 2011 – February 2012: Producer and organizer of “Al Arte le dan Sabana, Mi Querencia a Tío Simón.”.

High School, Humanities/Humanistic Studies, A

Activities and Societies: Volleyball Team, Honor student.Graduated 2nd in my class.