Main achievementso New Strategic Brand Book creation for the top 3 big brands: Gallina Blanca, Yatekomo & El Pavo. Defining brand fundamentals, brand architecture, long term innovation road map and communication strategy (GB +12,5% market value sales, +0,8pp MS in 2020)o New comms plot development for Gallina Blanca & Yatekomo with “Magic Quadrant” results in Link (Gallina Blanca with the highest penetration growth in the category, +4,1pp in 2020)Main skills developed during this assignmento Broadening long term strategic thinkingo Reacting and adapting long and short term strategies to the new changing environment

Main achievementso Development 3 year brand strategy for personal care brands in the UK (Veet, E45, Clearasil, Stearadent and Sweetex) – Category strategy including positioning, innovation pipeline, equity and comms plano E45 new equity strategy creation & implementation including the launch of the E45 skin clinic conceptMain skills developed during this assignmento Broadening long term strategic thinkingo Building a winning team, developing and streching the potential of my seven direct reports

Main achievementso Vanish global re-positioning launched in Europe and NA delivering Brand Equity growtho Development of global long term comms strategy and pipeline for Vanish. Working closely with global agencies and European and American countries to meet their specific requirements.Main skills developed during this assignmento Brand re-positioning at a global level: from consumer and market research to a global new positioningo Further development in Media strategy and implementation by testing new ways of media platforms to meet different target needs - Working closely with Google, Facebook, Zenith and Havas parties

Main achievementso New segment launch, Scholl tights, as a test market with full comms and in-store development plan. As a result of the UK over-delivery, the EU roll out was launchedo Turning around media plan strategy to optimize sales: new consumer segments & new media channels Main skills developed during this assignmento UK market understanding (Consumer, Media environment, Distribution Channels, Country culture)o Further media knowledge

Main achievementso Local Brand Development Ideas, with strong results that have been rolled out in other countries: Durex events creation, Durex Christmas campaign, Impactful PoS materials (lubs display)o Co-creation with Disney of a new Nenuco product range with full support plan (#1 ROS sku in Xmas ‘15)Main skills developed during this assignmento Further development of local brand comms assetso Brand partnership creation

Main achievementso Defining and implementing Durex’s plan driving the brands highest growth (highest MS%, +10,5% sales)o New E-Commerce platform for Durex with an exclusive toys range (Spain 1st country in Europe to launch)o Digital strategy for Durex. EFI Award 2013 (gold award for best Digital Communication strategy) o MegaRed successful launch including the creation of a local comms campaign. Best in class launch in all Europe and NA and subsequently rolled out to other countries - RB award for excellence in marketingMain skills developed during this assignmento Passionate interest in applying Digital marketing to deliver brand growtho Implementing a multi-channel business plan (mass market, pharma and online)

Main achievementso Development of a new Nenuco product range targeting an incremental segment: Nenuco Mickey and Minnie. Local comms campaign development including strong PoS activation (+154bps MS, +1 Mio iNR).o Squeeze projects for Nenuco (+220 bps in GM)o EFI Award 2013 - gold award for a local TV Commercial of NenucoMain skills developed during this assignmento P&L optimization

Main achievementso Veet Easy Wax successful launch (best rotating sku in the category in 2012)o New TVC development for wax strips (Veet +350bps MS / PL -130bps, 1st time PL decreased)o Seasonal campaign development and execution (rolled out in other countries for 2013)o Growing Veet for the 1st time in 3 years (+6% sales, +25bps MS) – RB award for excellence in marketingMain skills developed during this assignmento Understanding and applying consumer insights for new advertisingo Developing integrated brand communications (Media, PoS, PR and digital)

Main achievementso Pond’s Key Launches: Gold range, Natural Beauty appealing to new consumers and Cold Creamo Base range relaunch with a new positioningo Channel strategy definition with a special focus in drugstoresMain skills developed during this assigmento Developing Pond’s local productso Design and execution of PR strategyo Strategic differentiation by channel

Skip Small&Mighty launch (first concentrated detergent in Spain) and promotional brand strategy analysis and development.

Giving support to the Senior Brand Manager and collaborating actively on the implementation of a new Brand positioning, in communication and on pack