Michael Mariani Email and Phone Number
Michael Mariani work email
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Michael Mariani personal email
Results-driven Marketing and Product Management professional with over 10 years of experience in creating and executing strategic marketing initiatives, product development, and market analysis. Proven expertise in fostering connections between people and products/services. Seeking a challenging role where I can leverage my extensive background to drive innovation and growth in a dynamic organization.
Wekopa Casino Resort
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Marketing ManagerWekopa Casino Resort Oct 2021 - Present• Lead digital marketing efforts for hotel, casino, entertainment, and hospitality services, including website and social media marketing.• Assisted in developing and executing annual company marketing objectives, encompassing sales strategies, creative concepts, media selection, campaign strategies, copywriting, and advertising action plans.• Created compelling content for casino and hotel promotional activities, announcements, and press releases.• Developed and executed email campaigns for player's club, hotel, and casino promotions.• Collaborated with agency partners to utilize analytics for monitoring website placement, SEM, CPC, ROAS, and email open rates.• Implemented an account-based marketing approach to tailor special offerings for individual club tiers, key players, and VIP event invitations, resulting in increased player participation and interaction.• Worked closely with agencies to strategize media placement across television, radio, and social media, effectively driving customer traffic to the casino.• Contributed to the development of a mobile app with geo-fencing capabilities to push new promotions and drive business growth.• Achieved substantial growth in social media followers and interactions, as well as website traffic.• Generated targeted queries for the mobile app to engage individuals based on their play and location, driving additional revenue.• Utilized Adobe Creative Suite, including Photoshop, InDesign, After Effects, to create visually appealing assets for the website, social media, email campaigns, and internal communications.• Pursuing Google Certificates for Google Analytics and Digital Marketing to stay up to date with industry trends.• Hold an AZ Department of Gaming Class III License and Title 31 Certification. -
Google Agency StrategistTtec Oct 2020 - Nov 2021Greenwood Village, Colorado, UsIntroduced Google products and technologies to individual agencies, fostering scalable product adoption and driving agency acquisition and growth.• Managed and optimized 60 Google Ads accounts on a quarterly basis, overseeing budgets ranging up to $5,000 per day.• Developed and executed search, display, and YouTube campaigns, crafting compelling ad copy to enhance click-through rates.• Conducted thorough analysis and implemented strategic adjustments to optimize client accounts and maximize campaign performance.• Effectively managed Google Ads accounts, consistently adhering to Google's Best Practices for building and optimizing campaigns.• Attained Google Certifications in Ads, Search, Display, Analytics, and YouTube, showcasing expertise and commitment to staying updated with industry standards. -
Managing PartnerA1 Pools Llc Jul 2015 - Nov 2020• Initiated a bootstrap business venture, authoring comprehensive business and marketing plans to formulate an effective go-to-market strategy.• Developed the product strategy, vision, and roadmap to guide the business towards growth and success.• Successfully managed all administrative functions, including payroll, scheduling, invoicing, and delivering exceptional customer service.• Designed and launched the company's social media platforms and website, while creating compelling marketing collateral to enhance brand presence.• Implemented Google Analytics for website tracking and monitoring, enabling data-driven decision-making.• Utilized email marketing campaigns to expand the customer base and raise brand awareness, continuously improving strategies based on collected data, including open rates, to refine the database and product messaging.
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Marketing DirectorNimco Corporation Mar 2013 - Jun 2015Crystal Lake, Il, Us• Led marketing and product development efforts, defining the product strategy, vision, and roadmap.• Developed and executed marketing and sales strategies for both new and existing product brands.• Equipped the company's sales force with effective marketing strategies and tools to enhance market share, profitability, and expansion into new market segments. Utilized Google Analytics for website tracking and monitoring, and actively managed and maintained social media platforms.• Collaborated with engineering teams to facilitate the development and management of the new product development process, from concept to commercialization, enabling the company to enter and compete in previously untapped market segments.• Managed equipment throughout its product lifecycle, prioritizing customer requirements and shaping its value proposition.• Implemented account-based marketing strategies, targeting OEM vendors to include the product line in their portfolio.• Developed and published case studies showcasing new product applications and installations, establishing expertise in the product field.• Oversaw the recruitment, selection, and management of a global distributor network, providing sales leads, product support, and conducting training. -
Marketing Solution ManagerDelaval Jul 2011 - Dec 2012Se-147 21 Tumba, Se• Leveraged marketing analytics to drive the adoption of robotic milking systems in the North American market.• Played a pivotal role in the development and launch of a sales tool app for field sales and dealer networks, including writing specifications, conducting beta tests, and creating content.• Led the successful launch and innovation of an RFID animal tracking system, tailored specifically for the North American market.• Established and managed a marketing team intranet site for the robotic milking system, providing team members with instant access to crucial product and competitive insights.• Took charge of managing social media platforms.• Collaborated closely with the aftermarket marketing manager on initiatives related to preventive maintenance programs, contracts, and pricing strategies.• Ensured the seamless execution of operational requirements by scheduling meetings with all operations management and subject matter experts to gather input and implement best practices. -
Marketing ManagerEcolab Apr 2006 - Feb 2011St. Paul, Mn, Us• Spearheaded the development of the product strategy, vision, and roadmap for a diverse portfolio of medical devices and disposable items tailored for hospital operating rooms. Managed a portfolio with a P&L responsibility of $4 million and achieved an impressive Gross Profit Margin (GPM) of 52%.• Provided essential documentation to support VP Regulatory in obtaining 510(k) and FDA approvals for Class II medical devices.• Successfully navigated new and next-generation products through development and launch phases using the Stage Gate process.• Facilitated seamless communication with cross-functional teams, fostering collaboration to share product plans, identify potential issues, address concerns, and optimize cost and manufacturing efficiency.• Demonstrated strong forecasting skills, elevating the order fill rate from 68% to an exceptional 98% within 15 months.• Efficiently managed private label OEM capital and disposable items, generating over $5 million in revenue with a remarkable 35% Gross Profit (GP).• Negotiated and secured valuable 3-year national contracts with major health systems, further strengthening the company's market position.
Michael Mariani Skills
Michael Mariani Education Details
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University Of Illinois ChicagoMarketing -
Webster UniversityMaster Of Business Administration (M.B.A.)
Frequently Asked Questions about Michael Mariani
What company does Michael Mariani work for?
Michael Mariani works for Wekopa Casino Resort
What is Michael Mariani's role at the current company?
Michael Mariani's current role is Results-Driven Marketing Leader | Specializing in Strategy, Product Management & Brand Growth | Helping Companies Scale Through Data-Driven Campaigns.
What is Michael Mariani's email address?
Michael Mariani's email address is mi****@****ast.net
What schools did Michael Mariani attend?
Michael Mariani attended University Of Illinois Chicago, Webster University.
What skills is Michael Mariani known for?
Michael Mariani has skills like Presentation Skills, Sales Strategy, Channel, Market, Cap, Arrangements, Location, Commercialization, Purchase Contracts, Competitive Intelligence, Curiosity, Business Administration.
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