Maria Nielsen Email & Phone Number

Hørsholm, Dk

Copenhagen Area, Denmark

The Danish Timber Association is a center of expertise on timber construction, providing expert guidance and publishing essential ressources for the Industry.//Key responsibilities:• Formulating and executing marketing strategies and tactics.• Orchestrating marketing and communication activities, events, member surveys, and sales analysis.• Leading digital initiatives within our member system at Træinformation to optimize efficiency and ensure the organization remains current and dynamic in its operations.• Elevating the well-established brand of The Danish Timber Association as the preferred consultant in timber constructions.//Key accomplishments: • Spearheaded the development of a transformative marketing strategy, including launch of a new website, refining visual identity, and establishing company profiles on social media platforms, with a significant increase in followers driven primarily through content marketing.• Executed a successful gated content campaign on LinkedIn Lead ads, targeting the construction audience, generating 350+ leads in one month with a conversion rate of 50%.• Achieved substantial organic growth with brand awareness campaigns, resulting in 50+ new members Y/Y.

Crafting the brand and visual identity for the startup, InnoStrat.//Key Responsibilities:• Developing guidelines for the brand playbook.• Designing the logo and establishing the visual identity.• Developing the Innostrat.net website and LinkedIn profile.• Monitoring and analysing website insights and metrics.

Copenhagen Area, Denmark

Basware is the global leader of e-invoicing SaaS solutions.//Key responsibilities:• Head of Marketing in Basware Denmark.• Executing Baware’s global GTM strategy locally.• Interlocking with the Scandinavian Marketing team, local sales executives and product managers to establish GTM priorities and plans.• Managing the assigned yearly marketing budget on demand and lead generating activities, including PR, seminars, conferences, webinars, telemarketing, digital and SoMe campaigns.• Optimization of SEM and Google Adwords.

Copenhagen Area, Denmark

//Key responsibilities:• Head of PC and Printing Marketing in HP Denmark.• Executing HP’s global GTM strategy locally.• Managing the assigned quarterly marketing budget across products and aligned with business strategic priorities with clear goals, roadmap, milestones and ROI documentation.• Expanding joint funding opportunities with alliance partners (Microsoft, Intel, AMD, nVidia and Adobe) on co-marketing and GTM development.• Interlocking with GWE and EMEA Marketing, local sales executives, product managers and partners to establish GTM priorities and plans. • Establishing integrated marketing projects comprising tactics across digital and print campaigns (ATL and BTL) and events, across both channel and end users.• Responsible for demand generation, including leads, pipeline and ROI documentation.• Planning and executing local country events across business units.• Developing best practice marketing programs and projects being leveraged by GWE countries.• Reporting to GWE Marketing Management.//Key accomplishments:• Received the HP EMEA Savvy Market Activation Award for the "HP Speed Dating" activity, which included an end-customer demo system across the product portfolio in cooperation with channel partners. The concept was adopted by HP EMEA and US Marketing.• Organized the "HP Experience" event for 500+ channel partners. The event included all HP business units (PCs, printers, servers, storage, software) with break-out sessions, NPI showcases and key note speakers.

Copenhagen Area, Denmark

//Key responsibilities:• Head of PC Channel Marketing in HP Denmark• Executing HP’s global GTM strategy locally in cooperation with Channel Sales• Managing the assigned quarterly co-marketing budget across the PC portfolio, and allocating funds to partners’ marketing activities, securing ROI.• Expanding joint funding opportunities with alliance partners (Microsoft, Intel, AMD, nVidia and Adobe) on co-marketing, GTM development and ROI documentation.• Ensuring the HP Partner Portal being up-to-date and loading campaigns in partners’ web shops.• Managing online activities on hp.dk as well as search engine optimizing (both B2B and B2C).• Responsible for demand generation, including leads, pipeline and ROI documentation.• Planning and executing local country events across business units.

Copenhagen Area, Denmark

//Key responsibilities:• Head of Co-marketing across business units (PCs, printers, server, storage, network and software)• Managing co-marketing budget and allocating funds for partners’ marketing activities in cooperation with channel sales teams.• Managing HP’s Marketing Service Agency and market them towards HP partners.• Providing support to HP’s partners for increasing their online sales by linking their web shops to hp.dk and loading campaigns in partners’ web shops.• Coordinating lead generation activities and events, including the HP Award annual channel event.• Managing online marketing initiatives, such as lead generation towards hp.dk, SoME (launched facebook.com/HP.Danmark) and SEM/SEO.

Copenhagen Area, Denmark

//Key responsibilities:• Providing support to HP’s partners across business units in order to increasing their online sales.• Launching online banner advertising, websites and e-direct mails targeting end-customers.• Increasing the number of subscribers to HP’s e-direct mail CRM base.• Analyzing marketing initiatives via visitor and sales metrics and monitor HP partners’ online sales.

Copenhagen Area, Denmark

//Key responsibilities:• Managing marketing projects across the organization (PCs, printers, server, storage, network and software), including defining content, layout and specifications for web landing pages and e-direct mails. • Developing catalogues and brochures in coordination with product managers and the marketing teams.

Copenhagen Area, Denmark

//Key responsibilities:• Developing web-related projects across the organization (PCs, printers, server, storage, network and software) in coordination with the local HP business • Ensuring best quality user experience through navigation, usability and design - from definition of initial web specifications to review process with developers and project sign off, including metric reports for the generated traffic.

Copenhagen Area, Denmark

Developing in-house marketing material (product catalogues, newsletters, sales presentations) and adapting the material to the needs of the sales subsidiaries in the UK, France and Poland.

Copenhagen Area, Denmark

Providing support to the Danish film producers in regards to possible funding from the European Union, including creating awareness of the EU finance programs towards Danish film producers.

Strasbourg Area, France

Assisting in marketing the Council of Europe’s publications via direct mailings and press releases.

Strasbourg Area, France

Providing sales support to distributors of car lifts for the automobile segment in South East Asia.

Business Sciences And Management

Micro/macro-economics, mathematics, statistics, accounting, commercial law, economic history and IT

Marketing Management, International Marketing

International marketing, international and business economics, logistics, statistics, commercial law, IT, English and French.

Gcse, Majors In Mathematics And Physics