I am an art director and experience designer and I love to create things. My goal is to make brands meaningful to people -- through ad campaigns, more elaborate point of sale experience or integrated cross-media strategy.Deep down, I don't obsess too much about winning industry awards (too self-absorbed), I care first and foremost about how customers connect with the brand and if they find it useful and inspiring (good for sales). But hey, awards never hurt anyone...I've got 15+ years of experience in interactive and advertising industry, leading small teams of talented people at Montreal's creative agency Bluesponge, Prague's Leo Burnett and Kaspen / Jung von Matt. In the past few years I worked on the client side of business, developing customer experience design at the Wine Food The Italians and Svoboda & Williams.Areas of expertise:- Concept development- Design and Art Direction- Experience design- Narrative designAreas of intense interest:- Utilizing spatial computing in brand experience- Direct brand-to-customer interactions (product augmentation design)Personal hobby:- Bringing back the simplicity of old-school ad postersSee some of my work here: www.boldnotregular.com