Family dairy farm in Gippsland. Love to produce great food while looking after our animals and the environment.

Marketing and public relations specialist based in Gippsland. Clients from industries as diverse as agriculture, manufacturing, construction, country clubs, fashion and workplace safety. • Marketing plans and strategy• Direct mail pieces • Newsletters – print and online• Brochures, web sites• Social media management and training• Media releases and liaison• Speechwriting, video scripts• Report writing• Fundraising: Yarram Swimming Pool and Yarram Primary School• Event management

Developed, coordinated and executed the successful campaign to have Yarram Primary School rebuilt with a $4 million budget after years of being passed over for an upgrade by successive governments. • Strategy and research• Recruitment of volunteers• Identifying stakeholders, influencers and decision-makers• Lobbying politicians• Organising photo opportunities• Successful presentation of two petitions with signatories representing 20 per cent of the town’s population• Arranged visit of parents and students to Parliament• Creation of website, Facebook page and YouTube videos• Coverage on TV, radio, newspaper (state and local) and online

Completed fourth-year psychology

I help people, often with developmental disabilities or mental health issues. In a neuroaffirming way, I uncover and deal with the root causes of distress to make life easier and more enjoyable.

• UX strategy developed. For example, analysis of the volunteer registration process revealed two-in-three prospects who tried to volunteer are lost during registration. User journey redesigned, wireframes produced, currently seeking funding.• Website content rewritten to appeal more directly to volunteers. User journeys documented and wireframes produced for the rebuild of the site when funding permits.• Won a USD9000/yr grant in perpetuity for a new Digital Asset Management platform. Visual assets, which had been sitting on personal drives across the organisation now centralised and indexed, allowing for easy capture, search and retrieval of videos and photos.• Tone of voice and copy style guide produced and shared across the organisation, together with boilerplate content for greater consistency. Positioning suitable for volunteers, corporate and government partners.• Online learning content rewritten for broader appeal. The Flesh Kincaid score dropped from 11.3 to 8.3, making it more accessible.• Leadership of the marketing and communications function, including strategy development• Mentoring of marketing specialist and coaching of environmental project staff across CVA, who are expected to write communications plans for their projects.• Writing and production of newsletters, eDMs, social media content and other collateral.• Collaboration with the Systems department to deliver a better suite of tools, improving productivity and reducing the annual expenditure on marcomms software.• Production of video, presentation deck, public relations plan and media releases for government pitches.

Writing all the latest news and thinking on rural property for Australia's agricultural newspaper network, including mastheads like Queensland Country Life, The Land, Stock & Land, Stock Journal and FarmWeekly.

Heading Elders’ national content creation, strategy development, event production, editing and proofing, crisis management, monitoring and media liaison. Elders is an ASX-listed business, employing 2200 people across Australia and I am the sole external communications professional, so it is a senior role.A 10-month maternity leave position, breaking new ground for Elders’ publicity, I have built stronger relationships with internal stakeholders to create relevant, engaging content that has been well received by media and social channels.

• Responsible for team management two days a week and whenever (our part time) editor was on leave • Daily online and weekly print deadlines• Curation of online content • Weekly copyfitting, editing, and proofing• Consistent top online readership engagement figures

Journalist for the Stock & Land, writing about agriculture in all its forms but focusing on the things that really matter to farmers.

Casual producer, Australian Broadcasting Corporation, SaleDeveloping story ideas, finding the people to speak, writing scripts for presenters and managing the Breakfast show while on air. Demonstrated creativity, attention to detail and the ability to work to remarkably tight deadlines. • Content creation • Securing talent• Programming• Research• Interview questions• Support presenter, manage guests and talkback while on air

Founding editor of PIC Flooring and Promotional Products magazines.

Pitch and campaign development, copywriting for advertising and below the line campaigns.

Developed budgets, strategy and forged a marketing ethos for this market-leading icon and employer of a 500-strong workforce.• Marketing strategy, budgeting and planning• Exhibition stand and event management• Writing and production of brochures, manuals, sales aids, advertising• Staff management• Sales training• Web site establishment

During my time at Safetech, this award-winning innovator grew dramatically on the back of a strengthened national and international distribution network. I was responsible for the marketing strategy that allowed that growth to occur - without the normal growing pains. New systems; better education of, and support for the distributors; supply chain partnerships; leverage of public relations opportunities; identification of champions; and more streamlined sales processes were all part of the mix.