Marian Macdonald Email & Phone Number

Victoria, Australia

Sydney, New South Wales, AU

Family dairy farm in Gippsland. Love to produce great food while looking after our animals and the environment.

• Marketing and public relations specialist based in Gippsland. Clients from industries as diverse as agriculture, manufacturing, construction, country clubs, fashion and workplace safety.
• Marketing plans and strategy
• Direct mail pieces
• Newsletters – print and online
• Brochures, web sites
• Social media management and training

• Developed, coordinated and executed the successful campaign to have Yarram Primary School rebuilt with a $4 million budget after years of being passed over for an upgrade by successive governments.
• Strategy and research
• Recruitment of volunteers
• Identifying stakeholders, influencers and decision-makers
• Lobbying politicians
• Organising photo opportunities

Adelaide, South Australia, AU

Completed fourth-year psychology

Melbourne, AU

I help people, often with developmental disabilities or mental health issues. In a neuroaffirming way, I uncover and deal with the root causes of distress to make life easier and more enjoyable.

Melbourne, Victoria, AU

Ballarat, VIC, AU

• UX strategy developed. For example, analysis of the volunteer registration process revealed two-in-three prospects who tried to volunteer are lost during registration. User journey redesigned, wireframes produced.
• Website content rewritten to appeal more directly to volunteers. User journeys documented and wireframes produced for the rebuild of the site when funding permits.
• Won a USD9000/yr grant in perpetuity for a new Digital Asset Management platform. Visual assets, which had been sitting on personal drives across the organisation now centralised and indexed, allowing for easy capture.
• Tone of voice and copy style guide produced and shared across the organisation, together with boilerplate content for greater consistency. Positioning suitable for volunteers, corporate and government partners.
• Online learning content rewritten for broader appeal. The Flesh Kincaid score dropped from 11.3 to 8.3, making it more accessible.
• Leadership of the marketing and communications function, including strategy development

National, AU

Writing all the latest news and thinking on rural property for Australia's agricultural newspaper network, including mastheads like Queensland Country Life, The Land, Stock & Land, Stock Journal and FarmWeekly.

Adelaide, South Australia, AU

Heading Elders’ national content creation, strategy development, event production, editing and proofing, crisis management, monitoring and media liaison. Elders is an ASX-listed business, employing 2200 people across Australia and I am the sole external communications professional, so it is a senior role.A 10-month maternity leave position, breaking new.

National, AU

• Responsible for team management two days a week and whenever (our part time) editor was on leave
• Daily online and weekly print deadlines
• Curation of online content
• Weekly copyfitting, editing, and proofing
• Consistent top online readership engagement figures

National, AU

Journalist for the Stock & Land, writing about agriculture in all its forms but focusing on the things that really matter to farmers.

Ultimo, NSW, AU

• Casual producer, Australian Broadcasting Corporation, SaleDeveloping story ideas, finding the people to speak, writing scripts for presenters and managing the Breakfast show while on air. Demonstrated creativity.
• Content creation
• Securing talent
• Programming
• Research
• Interview questions

GB

Founding editor of PIC Flooring and Promotional Products magazines.

Prahran East, Victoria, AU

Pitch and campaign development, copywriting for advertising and below the line campaigns.

• Developed budgets, strategy and forged a marketing ethos for this market-leading icon and employer of a 500-strong workforce.
• Marketing strategy, budgeting and planning
• Exhibition stand and event management
• Writing and production of brochures, manuals, sales aids, advertising
• Staff management
• Sales training

Moe, VIC, AU

During my time at Safetech, this award-winning innovator grew dramatically on the back of a strengthened national and international distribution network. I was responsible for the marketing strategy that allowed that growth to occur - without the normal growing pains. New systems; better education of, and support for the distributors; supply chain.

Graduate Diploma Of Psychology (Advanced), Psychology

B, Bus/B A, Marketing, Psychology

Hsc (Vce)