https://think-hq.com.au/multicultural-advisory-panel

Member and Research Ethics Reviewer, College of Business & Law, College Human Ethics Advisory Network (CHEAN)

School of Economics, Finance and Marketing

- Main Classes: designed and delivered curriculum/ lecturesProfessional Master of Marketing - Applied Marketing ConceptsMaster of Business - Shopping Environment StudiesUndergraduate Bachelor of Business - Fundamentals of MARS - Retailing & Advertising

myTribeX is a customer engagement & insights software that allows companies to create engaging & secure communities of customers for continuous feedback & insights. Unlike tradition customer research that is expensive, slow, and gathers dust on a shelf, myTribeX's easy to use technology replaces the static data & cumbersome reports with real-time actionable insights that companies can use to develop or improve on products & deliver outstanding services for greater business outcomes. It uses Design Thinking methods to co-create value with customers.

Acumen Republic is a trans-Tasman communications agency with multiple specialist teams from corporate and consumer PR, marketing, events, design and research.Account management: Audi of New Zealand, Reckitt Benckiser, Progressive Enterprises, Allergan Inc.

bare.pr are specialists in natural, organic and eco-friendly PR.Account management: Blackmores, Lifestream, The Collective Dairy, Equagold, Fry's Vegetarian, H2Coco Pure Coconut Water, Lisa's Toppings, Little Genie, presse-papiers, Pawtect

Arthur Murray Ballroom Dance Centres, Dubai, UAE, May 2010 – July 2011•Designed marketing & PR strategies for the launch of Arthur Murray Ballroom Dance Centres across the UAE.•Handled events and public relations ensuring maximum coverage for the centres using TV, radio and print interviews with owner, instructors and students and organised studio photoshoots and dance feature stories.•Planned media (print, online, radio, outdoor), negotiated rates directly with publishing houses and approved all advertising artwork.•Proposed and negotiated deals and partnerships with companies to contract Arthur Murray dancers for events whilst ensuring utmost publicity for the centres (The Dubai Mall, Dubai Festival City, Emirates Airlines, Unilever, Children’s Hope Foundation, Le Meridien Hotel).

Reporting directly to the region’s GM and liaising with London HQ, I was mainly responsible for marketing & communications activities across 11 countries in the Middle East and Africa, developing an integrated approach to increase sales results, product awareness & brand image. •Developed regional marcomms strategy & executed plans in alignment with the brand’s global strategy; forecasted & monitored marketing budgets.•Organised press days & launch events of seasonal collections in coordination with PR agency.•Planned boutique openings in Kuwait, Qatar, Bahrain, UAE, Egypt with a focus on brand awareness, increase store traffic, capture database & build publicity.•Planned and managed press trips to London for the launch of Alfred Dunhill Home (7 print & 1 TV); press trip to Scotland for the Alfred Dunhill Links Golf Championship (5 print); press trip to dunhill’s SS10 Presentation at Paris Fashion Week (4 print & 1 TV); presented new collections to clients & press at SIHH in Geneva 2008, 2009.•Projected country media spend (print, outdoor, online), supervised agency media buying plans as per the budget & approved advertising material.•Launched successful customer loyalty programmes for boutiques to enhance dunhill's concept of ‘home away from home’ & a gentlemen’s club through exclusive Discovery Evenings, shopping events, sales & XMAS days inviting VIP customers & media.•Devised rotating in-store animation and window schemes for retailers and implemented these within the planned budget.•Regularly trained retail and wholesale staff across the region on brand heritage and company strategy and tactics; product information; selling techniques.•Assisted in the planning and execution of dunhill boutiques’ integration from franchise partner to owned stores in coordination with logistics, finance, IT, HR depts to complete the project; directed and managed four staff in each boutique on merchandising, product information, selling methods and boutique operations.

Account management: Land Rover, Jaguar, Beiersdorf AG and NIVEA BEAUTÉ •Formulated PR plans and yearly PR calendars after receiving communications strategy and brief from each client. •Organised press conferences for Land Rover’s LR2 & LR3 vehicle launches in 6 countries; prepared speeches & scheduled media interviews with the region’s Managing Director.•Arranged press trips to South Africa, Oman, UK for Land Rover and Jaguar to test drive new vehicle launches on different terrains and meet the designers and engineers. •Scheduled weekly media test drives for Land Rover and Jaguar vehicles and monitored the reviews.•Planned press event for NIVEA BEAUTÉ’s new lipstick launch introducing their international make-up artist to the Middle East whilst organising interviews and make-overs with 15 TV, print and radio.•Prepared a 3-month proposal with activities and media relations for the opening of the first Souris Mini launch (a Canadian children’s fashion clothing) in Dubai.•Prepared quarterly, bi-annual and annual agency reviews for clients assessing activities, achievements and learnings. •Compiled monitored coverage, evaluated advertising value in the market and qualitatively analysed coverage.•Prepared quotations and invoices between relevant parties; Weber Shandwick and client and monitored billing processes against retainer fees.•Maintained excellent relations with media on an ongoing basis.

Account management: HSBC Amanah and SABB•Wrote and distributed several press releases to announce new customer services: HSBC Amanah, the Islamic Banking Solutions.•Planned and implemented a launch event to announce the new HSBC Amanah programme in Dubai, inviting VIP customers and Middle East media.•Liaised with suppliers to produce launch materials, press gifts, press folders.•Co-planned and structured HSBC corporate sponsorships including the Rugby 7’s and The Abu Dhabi International Leadership Conference.