Marian Mastrorilli Email & Phone Number

Bronx, Ny

Provide administrative support to the Waterfront office and its customers (students, staff, faculty and registrants of day-camp and powerboat classes). • Led the department’s transition to new platform during university-wide update, then appointed as subject matter expert. Maintain and update online registration systems.• Marketing: Produce and update email copy, web content and marketing materials. Plan social media calendar, create posts and compile statistics. • Administrative: Facilitate registration and execution of events and programs. Manage faculty and staff asset requests. Provide customer service via phone, email and in person. Prepare documentation for permits.• Manage personnel onboarding and approve timesheets. Created a tracking system for payment of invoices and purchase orders. Order supplies weekly and maintain inventory of course materials.

Managed the creation and deployment of custom content for technical resource website. Client liaison to IT professional and enterprise specialists: set up kickoff and status meetings; determined and oversaw schedule; asset management; proof-reading and QA.

Melville, Ny

Project management of photography-related articles and tutorial videos for the Canon Digital Learning Center website, usa.canon.com/learn.• Screened potential writers, photographers and vendors, and defined scope and direction for contributors. Led kickoff, production and status meetings; provided thorough agendas and meeting notes. Identified action items and milestones; drove team to achieve goals within deadlines, from concept through publication. Provided on-set supervision at shoots and voiceover seesions. Reviewed all versions of content, then channeled through approval and QA cycle, ensuring accuracy and site-wide consistency. Special assignments:-Production of 15 multi-episode online learning photography classes for e-commerce site. Member of cross-functional team comprised of marketing, product planning, legal, IT, and social media to successfully launch, maintain and strategize on ongoing marketing. -Confidential, multi-tiered product launches-Content migration from standalone website into Canon’s main website • Wrote taglines and web copy; collaborated on scripts. Proposed article topics and curated accompanying images. Built out annual content calendar, with social media tie-ins. • Prepared monthly accruals and periodical budget analysis. Initiated contract agreements.

Montvale, Nj

Liaison between Product Management and Creative department at Torque, internal ad agency supporting Sprinter and Metris commercial vans. Developed concepts and creative direction, then presented and made recommendations to client.Wrote strategic creative briefs to define project scope, outlining content parameters and timeline. Managed projects from inception to deployment, such as: - TV spots: As Agency Producer, worked on team to develop and produce Sprinter’s first TV commercials. Project success resulted in production of alternate versions for international usage. - 4x4 campaign: Led cross-platform introduction of new product into market, with executions in TV, print, web, digital ads and POS materials.- Metris product launchOversaw email production calendar.Monitored project success through budget and metrics.Digital Project Manager:Led stand-alone and integrated projects including web updates, emails, video, radio spots, banner ads and social media content. Coordinated project details and design from pre-production through post-production. Ensured that creative was accurate and on-brand in design, tone and messaging. Examples: - Dealer Principal Meeting: Coordinated a series of video shoots, edited highlight pieces, and staging elements for live presentation. - Model Year 2014: Conducted in-depth analysis of Sprinter websites, strategized on UX and messaging, then devised comprehensive plan of action for updating content in various platforms (desktop, mobile, tablet, banner ads).

Wayne, Nj

Managed digital marketing and advertising materials in support of seasonal sales promotions and special events for Toys R Us, Babies R Us and FAO Schwartz. Worked with stakeholders to ensure that website and e-mail content was produced correctly, approved, and launched on time.

Hasbrouck Heights, Nj

Wrote and standardized marketing collateral catalog company offering sports, fitness and special needs: activity guides, product demo videos, one-sheets and e-mails. Streamlined logistics for trade shows including enrollment, shipments, and equipment orders, resulting in significant cost savings. Generated ongoing reports monitoring sales and budget.

Park Ridge, Nj

Created and trafficked marketing materials for Professional Projectors and Public Displays Group through approvals: promotional bulletins, newsletters, competitive reports, presentations and web content. Initiated improvements to existing websites and used content management tools to post product intros, updates and discontinuations.

Westwood, Nj

• Provided pre-conference and on-site support for tradeshows and events. Addressed supply, delivery and inventory needs. Created work schedules and managed temporary staff. Administered shipment calendar. • Arranged barter deals with exhibitors and managed the fulfillment of their agreements. Proofed marketing materials and enforced deliverable deadlines. Solicited exhibitors for Ryan White Grantee Conference.• Prepared financial reconciliations and reports. Provided customer service to attendees and exhibitors.

Englewood Cliffs, Nj

Assigned to temporary positions at companies including E-vents Registration, Konica, Benjamin Moore, Unilever-Best Foods, etc.

• Supervised a team of project managers in the development, coordination and update of content for 15+ websites. Worked with marketing groups to assess goals, needs and budget.• Managed website projects of all sizes targeted for both B2B and B2C audiences including dealer website, and promoted the site via e-mails and at tradeshows. • Coordinated graphics projects and provided onsite support at National Sales Meetings.