I achieved significantly higher levels of performance, transforming marketing into a modern high-performing growth engine. I build a strong leadership team, assembled a purpose-driven motivated organization, and established a culture of excellence and accountability. The transformation encompassed people, process, and technology, requiring strong relationship building, cross-divisional and internal alignment and communication, and ongoing emphasis on organizational change management.My exceptional team and I quadrupled Brand recognition and helped establish market leadership in new industries, AEC, Imagery, and Logistics. We seized on the emerging digital transformation, digital twin, sustainability and business resilience narratives early and positioned the brand strongly and credibly. We significantly increased market influence through exceptional media coverage and analysts’ endorsements. We launched new content and thought leadership channels, including podcasts, blogs, and digital magazines, attracting hundreds of thousands new prospects.We introduced digital sales and eCommerce channels to the company. We built a sophisticated lead-to-cash engine, operationalized performance-based data-driven campaign execution, sourcing 22% of growth.I am strategic, analytical, and creative, with a relentless drive for results. I am an effective communicator, team-builder, change-maker, and a thought and business leader, driving meaningful innovation throughout the customer journey.

Supported Global Services: consulting, training, and cloud LOBs, and the partner program; 1,400 people, $300M revenue. Contributed to 5-fold profitability growth, introduced new Cloud Managed Services, and helped drive significant improvement in customer satisfaction.Built and lead marketing, field enablement, and internal communications organization• Manage all aspects of marketing, including positioning and branding, demand generation, thought leadership, customer intelligence and reference program, PR/AR, events• Manage field enablement for business development, direct sales, and delivery; asset development and training, lead nurturing and generationDefined and formalized strategy planning process and established a cross-functional strategy team• Identify strategic issues, develop recommendations• Develop long-term GS strategy and business plan• Provide strategic guidance for annual planning• Align and influence PTC corporate strategy development

Set Product Marketing web strategy, lead site-wide analysis and redesign of major pre-sales areas with focus on lead generation and enhanced usability.

Product marketing and portfolio strategy.

Product management, product marketing, strategy, service delivery