Responsible for achieving Sports House’s marketing objectives for Under Armour in CAC by localizing brand strategies, promoting territory’s growth and expansion, implementing marketing plans, and using data to drive volume and profitability

Responsible for managing VHC exclusive brands: Izy Hogar, Galactic Oral Care, Apex Personal Care, and Care Studio.• Using marketing data to analyze category and consumer trends.• Gathering sell-out data to analyze demand, ensure product’s availability, and secure inventory sustainability.• Monitoring sell-through rates to ensure that purchases and inventories are aligned with actual consumption.• Creating development strategies for new products and exit strategies for unsuccessful products.• Presenting results, insights, and data-based recommendations to internal and external teams.• Fostering and maintaining trusted relationships with suppliers to achieve better pricing.• Identifying new products (attending fairs, referrals, networking, etc.).• Maximizing product visibility in points of sales.• Designing and executing marketing agreements and promotional activities that are aligned with brand policies and the commercial terms approved by the Sales Management.• Developing the local brand strategy and ensuring the availability of all the necessary resources to implement it.• Managing brand budget.

Leading cross-functional teams on the development of digital marketing projects for L'Oréal Central America's Professional Products Division and LUXE Division.

Guide businesses to sell their products and services via e-commerce and find the best way to reach their customers using online channels (social media, webpages, online travel agencies - OTA, among others)

Responsible for managing cross-functional teams on the development of digital marketing projects. • Coordinate the marketing team on creative campaigns to support digital efforts, including email campaigns, social media promotions, content localization, transcreation, and marketing initiatives for an improved end-user experience.• Manage project budget and ensure company obtains the best possible GM. Negotiate, analyze, and prepare purchase order agreements, subcontracts, and cost control budgets.• Create metrics-focused post-mortems documents that outline performance and key learnings.• Train new hires on inbound marketing, localization for digital marketing, pricing, and sales strategy.• Document processes and create business plans, SOWs, P&Ls and project plans. • Be Lionbridge’s spokesperson for PR initiatives.• Work from home reporting to Costa Rica, London, and USA sitesACCOUNTS: Motorola, Lenovo, MAGGI® Central America, NIDO® Central America, MALHER® and Cervecería Nacional de Panamá.

Conducting digital marketing programs in Social Media Marketing Strategy and PPC Marketing Campaigns.

Conceptualize, develop, and manage digital content and engagement programs for clients including, owned, paid, shared, and earned media. • Led a five people team on the execution of strategic planning considering client’s core values, business objectives, buyer personas, and brand positioning.• Tracked and analyzed social and web data to create and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.ACCOUNTS:Huevos Caribeño, BlueFlame Gear, JVLAT (Nintendo Latin America), Geteca, Clínica Ford dental Spa, Adidas.

Led a three people team on the execution of strategic planning considering client’s business objectives and successfully established community engagement through content marketing. ACCOUNTS:Nissan Panamá, Sheraton Panamá, Pastas La Suprema, A Loft Panamá, Las Hadas Repostería.

• Executed digital strategy for clients.• Reported results.• Recommended and developed strategies for growing and leveraging social media follower base using promotions, contests, and polls.• Developed social media content.ACCOUNTS:Movistar Panamá. Nestlé A gusto con la vida, Nestlé Ideas para Consentir, Nestlé Chocolovers, Nescafé® Central America, Nescafé Dolce Gusto® Central America, and MAGGI® Central America.