A social media marketing leader with 10+ years of experience building social and influencer strategy for global brands. My most recent accomplishments include:- Grew the social fanbase 87% by working with global leadership to develop social strategy, establish brand guidelines, and expand to new platforms.- Increased engagement 94% by testing different tactics and implementing active community management.- Reduced the CPM on paid social ads 38% and increased CTR 35% by adjusting strategy and increasing the frequency of campaign optimization.- Partnered with a major celebrity to launch Epson’s first sweepstakes in North America — generating 17M+ impressions and selling out product inventory at Epson.com.- Launched Epson’s first influencer marketing program, contracting 100+ influencers, generating 12M+ impressions per year at an average engagement rate of 8.9%.Areas of expertise:Organic Social Media, Paid Social Media, Social Content Strategy, Influencer Marketing, Social Creative, Community Engagement, Cross-functional Collaboration, Campaign Data Analysis and Optimization, Project Management, Vendor Management, Partnership Development, Data-Driven Decision Making, Team Management, Budget Management, Meta Business Manager, Snapchat Ads Manager, TikTok Ads Manager, Google Ads, X Business Manager, Sprout, Asana, Slack, Social Listening, Adobe Creative CloudLooking forward to connecting!
Various
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Social Media Marketing ConsultantVariousLos Angeles, Ca, Us
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Team Manager, Social Media & Influencer MarketingEpson America Inc. 2019 - 2023Los Alamitos, California, Us• Grew the social fanbase 87% by working with global leadership to develop social strategy.• Increased engagement 94% by testing different community management tactics.• Reduced CPM on paid social ads 38% and increased CTR 35% by adjusting media strategy.• Partnered with a major celebrity to launch Epson’s first sweepstakes in North America — generating 17M+ impressions and selling out product inventory at Epson.com.• Launched Epson’s first influencer marketing program, contracting 100+ influencers, generating 12M+ impressions per year at an engagement rate of 8.9%.• Negotiated social promotions with Warner Bros, Nintendo, and Netflix series “The Home Edit” that over-performed by up to 71%.• Led a department with a budget of $5M annually; mentored three full-time employees. -
Director, Social Media MarketingLionsgate 2017 - 2019Santa Monica, Ca, Us• Built Lionsgate’s Home Entertainment social department from a single person to a team handling $3M+ in media spend annually; managed two full-time employees.• Led social strategy during a period that saw 33% increase in social followers (450M+ fans total).• Maintained organic reach double industry average via continual testing of social algorithms.• Re-negotiating vendor contracts to maintain flat creative costs while social spend increased 900%.• Pivoted Lionsgate’s social media strategy in response to platform changes to maintain market position; expanded to emerging platforms and increased post boosting and paid spend. -
Senior Manager, Social Media MarketingLionsgate 2015 - 2017Santa Monica, Ca, Us• Ran organic and paid social media campaigns for 100-150 films per year and managed 300+ social media accounts, including The Hunger Games, Divergent, Twilight, and John Wick.• Built engagement for large fan communities including Twilight (19M+) and The Hunger Games (19M+) with special promotions, events, and by engaging with users.• Launched Home Entertainment’s first influencer marketing; avoided agency fees through direct negotiations with talent for 10%-20% cost savings.• Produced social coverage for live events—including social live streaming, red carpet coverage, celebrity interviews, and on-the-fly stories and social video.
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Digital Marketing CoordinatorLionsgate 2013 - 2015Santa Monica, Ca, Us• Strategized and executed Cable / VOD marketing during a period of significant growth and the implementation of new distribution models Same Day as Theaters VOD and Ultra VOD.• Worked directly with a media agency to execute on-platform cable advertising for 50+ titles per year.
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Assistant To The President, Digital MediaLionsgate 2010 - 2013Santa Monica, Ca, UsSupported two high-level executives, interacted with the office of the CEO and Board Members, and coordinated travel for large events. Assisted in development, production, and launch of two web series and two mobile games—Lionsgate’s first ever foray into mobile gaming.
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Assistant To The PresidentEntity Fx 2009 - 2010UsSupported the president of the company while coordinating with production companies, producers, and directors; notable titles include Eastwick, Vampire Diaries, Smallville, and Michael Jackson’s This Is It! Reviewed incoming scripts and summarized visual effects requirements for budgeting and project bidding. Assisted on set during production and attended director review sessions. -
Reception / AssistantCrystal Sky Pictures 2007 - 2009Managed front desk, facilitated meetings, and attended film markets while assisting executives and talent managers, writing coverage, and tracking the development process. Handled Jon Voight’s publicity stills, fan mail, travel arrangements, charity donation requests, and personal errands.
Marianna Varela Education Details
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University Of North Carolina At Chapel HillBa -
University Of SussexStudy Abroad
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Otis College Of Art And DesignContinuing Education - Digital Design
Frequently Asked Questions about Marianna Varela
What company does Marianna Varela work for?
Marianna Varela works for Various
What is Marianna Varela's role at the current company?
Marianna Varela's current role is Social Media Marketing Consultant.
What schools did Marianna Varela attend?
Marianna Varela attended University Of North Carolina At Chapel Hill, University Of Sussex, Otis College Of Art And Design.
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