Marianne Netchitailo M.B.A., B.Econ., Bcom

Marianne Netchitailo M.B.A., B.Econ., Bcom Email and Phone Number

Strategic Leader / Consultant, passionate about making Data & Analytics a pillar of Organizational Decision Making @ iGaming Ontario
Toronto, ON, CA
Marianne Netchitailo M.B.A., B.Econ., Bcom's Location
Greater Toronto Area, Canada, Canada, Canada
About Marianne Netchitailo M.B.A., B.Econ., Bcom

PROFILEStrategic Leader in Data & Analytics helps organizations drive business performance by incorporating data analysis & advanced analytics in the organizational decision-making process. Using strong business acumen and vast experience in designing & building performance-driving analytics solutions, brings business relevancy, product philosophy, scalability and innovation into data science operations and strategic business thinking into the partnership with organizational stakeholders when helping them make better decisions using data & analytics.WHAT MAKES ME UNIQUEWith an MBA in Marketing & Finance, degrees in Economics & Commerce and >20 years of experience in Business Analytics & Data Science, I am a hybrid of a business strategist, marketer, leader and statistician.✓ I use business & analytics acumen to pull stories from numbers, create analytic solutions and recommend actionable business strategies✓ I see the “big picture” and problem-solve strategically, with a long-term vision in mind✓ I drive business ideas through the organizational buy-in and analytics through the execution ✓ I find creative solutions to complex, ambiguous, non-trivial problems✓ I improve efficiency / reduce costs through the optimized org structure, processes & workflows; ready-to-use data assets; process automation; scalable & configurable codesCORE COMPETENCIESLeadership✓ Build & Lead Highly-Performing Teams✓ Spot, Mentor, Grow & Retain Talent✓ Lead through ChangeBusiness Decision Support✓ Find root causes of business problems✓ Translate business problems into analytical solutions✓ Convey data & analytic insights to technical and non-technical audiences✓ Translate data & analytics to business decisions (customer- & product-centric)AI / Advanced Analytics✓ Solution Design✓ Project / Product Management✓ Data Creation✓ Hands-On Development (predictive modeling, clustering, decision tree, factor / principal components analysis, association, classification etc.)Business SectorsCPG / Retail / E-Commerce, Telecom, Pharma, Financial, Publishing, NFP, Public, Loyalty, Subscription, Online Matchmaking, AutomotiveBusiness Applications✓ Customer LTV & Insight, : Acquisition, Growth (Up-/Cross-Sell), Retention (Attrition / Churn)✓ Customer Insight: Segmentation & Persona✓ Product Assortment, Category Analysis✓ Trade Area, Market Potential✓ Price Optimization✓ Personalized Offer Strategy✓ A/B Testing✓ Loyalty & Engagement✓ Direct Marketing, CRMRECOGNITIONRecipient of Exchange Solutions' Standing Ovation Award for Innovation (2017)

Marianne Netchitailo M.B.A., B.Econ., Bcom's Current Company Details
iGaming Ontario

Igaming Ontario

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Strategic Leader / Consultant, passionate about making Data & Analytics a pillar of Organizational Decision Making
Toronto, ON, CA
Website:
igamingontario.ca
Employees:
87
Marianne Netchitailo M.B.A., B.Econ., Bcom Work Experience Details
  • Igaming Ontario
    Igaming Ontario
    Toronto, On, Ca
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  • Wayfair
    Senior Manager - Supplier Advertising - Sponsored Products Analytics
    Wayfair Sep 2023 - Jan 2024
    Boston, Ma, Us
    In this role, I have provided forensic diagnostics and business consulting on the analytics, experimental design and Data Science solutions informing decisions in the area of Sponsored Products Advertising, and managed a team of analytics professionals supporting product design analytics, experimentation, data platforms & UX.
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  • Jobber
    Director, Business Analytics
    Jobber Jan 2022 - Jul 2023
    Edmonton, Alberta, Ca
    In this role, I have built an analytical organization of >20 analytical professionals across the fields of Product Analytics, Customer (Marketing, Sales, Expansion & Retention) Analytics, Fintech & Risk Analytics, BI and Data Science, supporting the full range of the analytical needs throughout the organization.
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  • Exchange Solutions
    Sr. Director, Analytics & Optimization
    Exchange Solutions Oct 2015 - Sep 2021
    Boston, Massachusetts, Us
    In this role, I have led and coached a team of >10 analytical professionals, responsible for the full Analytic & BI support of company products and services in the area of Loyalty and Digital Personalization for the external E-Commerce & Retail clients, as well as analytical support of internal Business & Technology stakeholders. That included: ✓ Ongoing delivery of reporting & BI solutions ✓ Analytic data strategy & governance✓ Strategic design of personalized offer strategy & tactics for each client ✓ Insights into the effectiveness of personalized offer programs and mass targeted promotions via A/B measurement and ad hoc analysis✓ Optimizations to digital personalized offer strategy and translation of those optimizations as product features into the technology platform ✓ Design of strategic frameworks for customer LTV growth and brand / product / category development ✓ Design & development of Analytic / AI tools & capabilities and client-tailored analytic solutions✓ Business development support✓ Spotting & development of talentWorking with clients across different business verticals and using different web platforms, each day brought a new discovery that inspired innovative ideas for: ✓ Strategic improvements to offer & targeting strategy (e.g. new types of offers, expansions to new targeted audiences etc.)✓ Enrichments to the wealth of engineered features used for predictive analytics & data mining (e.g. analytically-derived personality traits)✓ A/B test design safeguards✓ Optimizations to analytical data infrastructure & data quality safeguardsMy role in the advancement of analytical capabilities of the company was recognized by Standing Ovation Award for Innovation (2017)
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  • Data Insight Group Inc. (Dig) - A Trendline Company
    Senior Analytic Consultant & Head Of R&D
    Data Insight Group Inc. (Dig) - A Trendline Company Aug 2010 - Oct 2015
    Toronto, Ontario, Ca
    In this role, I have provided analytic and database consulting services to clients across multiple industries, e.g. Telecommunications, Subscription Services, Online Services, Financial Services and Retail.As a Database Consultant, I was responsible for the quality and logical integrity of the operational data & reporting, and collaboration with client vendors on the implementation of new data capabilities.As an Analytic Consultant, I worked closely with client stakeholders to understand their business needs and translate them into data and analytical solutions & methodologies; drove the projects through all stages of the execution via hands-on development and / or leading teams of data scientists; and supported the implementation of the solutions via collaboration with client’ technology teams or conversion of the solutions into self-serve applications and training clients’ analytics teams on the use.Among the analytics solutions that I have designed in this role are predictive models to support customer acquisition, up-/cross-sell and reactivation initiatives; models for prediction of customer churn and forecasting of membership renewal; product portfolio pricing optimization solutions; and innovative advanced analytics designs for personality matching services and measurement of customer engagement.Some of the analytical methodologies that I designed have been presented as analytical innovation at Predictive Analytics World Conferences:✓ Predicting Engagement in Your Customer Base (2012)✓ Using Segmentation to Enhance Predictions (2013)
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  • Scotiabank International
    Senior Manager, Value Analytics
    Scotiabank International Apr 2009 - Aug 2010
    Toronto, Ontario, Ca
    In this role, I have provided business stakeholders with analytics & insights for risk management initiatives across 24 counties in Central & South America
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  • Alliance Data
    Senior Director, Dr Modeling (Analytics) - Epsilon
    Alliance Data Jul 2007 - Dec 2008
    Columbus, Ohio, Us
    In this role, I was responsible for a team of >10 analytical professionals delivering Data & Advanced Analytics for CRM & Direct Targeting applications to clients in Retail, CPG, NFP, Publishing, and other business sectors in the US, as well as developing & delivering Data Products.After transitioning my team from ICOM to Epsilon, I have continued the process of enhancing operational efficiency by optimizing post-transition organizational structure and data infrastructure, further optimizations to process & workflow, and – to give the team capacity & efficiency further boost - designing & building AI capabilities for the full automation of model development and scoring processes.The new organizational structure empowered the individual team members and created new career opportunities, new rich Analytical DataMart created opportunities for developing data products, and optimized operations allowed supporting high demand for predictive analytics and targeted lists. Therefore, in addition to building new analytical capabilities for process automation, a lot of my focus was on coaching & mentoring my team as they embraced new roles, collaborating with the business team on new projects, closely overseeing the ongoing operations to ensure timely delivery of all deliverables, and introducing and promoting ideas for the development of new data & insight products.
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  • Alliance Data
    Senior Manager, Dr Modeling (Analytics) - Icom Communications
    Alliance Data Aug 2006 - Jun 2007
    Columbus, Ohio, Us
    In this role, I was responsible for the team of >10 analytical professionals delivering Data & Advanced Analytics for CRM & Direct Targeting applications to clients in Retail, CPG, NFP, Publishing, and other business sectors in Canada and the US.My focus in this role was on organizational transformation – building scalable operations, capable of developing hundreds of new predictive models per year, and generating hundreds of targeting lists on-demand and fast. I have accomplished that through organizational restructuring, process & workflow optimization, implementation of more efficient data infrastructure, and coaching.In an analytic consulting capacity, I was supporting pre-sale activities and designing custom analytic solutions for clients in CPG and Retail sectors, as well as introducing improvements to DR targeting methodologies.Finally, I have led my team through the organizational transition of US Analytics operations from ICOM to the sister company – Epsilon. In that capacity, I have:✓ Built new data infrastructure and implemented data strategy & governance for newly-acquired data sources✓ Planned and - through collaboration with Business, Product, and Technology teams - executed 0% downtime transition of people, workflows, data, and hardware to the new organization and office facility.
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  • Generation5
    Director Of Analytics And Data Production Department
    Generation5 Jul 2005 - Aug 2006
    Toronto, On, Ca
    Organizational Leadership✓ Built a highly performing Analytics function (>10 Data Scientists, 3 Project Managers and a GIS specialist) responsible for the production of data & analytical products and delivery of custom analytical services by introducing structure, streamlining processes, and providing leadership & coaching.✓ Designed data management strategy (10TB data) and collaborated with the IT Team on the implementation.✓ Represented company at public events, e.g. was invited as a guest speaker at Schulich School of Business to give a lecture on the use of Technology in Business Analytic Consulting & Business Decision Support✓ Helped business development team create winning client proposals through recommendations on the best ways of leveraging data & analytics in helping clients achieve their business goals✓ Helped business stakeholders get the most value out of data & analytics by providing them with insights, interpretations and recommendations✓ Supported product team in pricing and positioning of data and analytical products. ✓ Provided business consulting services, e.g. as part of a 2-person team, created strategic (analytics) roadmap for a client - data company / part of one of the major conglomerates in TurkeyAI / Advanced Analytics Design & Development✓ Translated business requirements into high-level analytical solution designs and detailed analytical methodologies✓ Planned, priced & oversaw the execution of analytical projects from inception to successful completion, including complex ~$1M custom engagements combining data from multiple external & internal sources, large volumes of predictive models (ML), multiple segmentation solutions and trade area delineation & analysis
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  • Generation5
    Manager Of Custom Analytics Team
    Generation5 Oct 2003 - Jun 2005
    Toronto, On, Ca
    In this role, I have recruited, coached a led a team of <5 Data Scientists responsible for a full scope of custom analytic services (exploratory, advanced analytics, AI) to clients in CPG, Retail, Pharmaceutical, Public, Automotive, Financial, and other business sectors.In this capacity, I have ensured timely and accurate delivery of all analytical projects through collaboration with business and technology stakeholders, project' methodology development, project management, technical oversight over the execution, and hands-on development of analytic solutions.
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  • Generation5
    Data Scientist / Business Analyst
    Generation5 Mar 2001 - Sep 2003
    Toronto, On, Ca
    In this role, I have designed methodologies, created exploratory data analysis, and built AI / data science solutions (e.g. predictive models, single- / multi-tier segmentations etc.) for clients in CPG, Retail, Pharmaceutical, Public, Automotive, Financial, and other business sectors.Among the business application that I have designed solutions for are:✓ Customer LTV: Acquisition, Growth (Up-/Cross-Sell), Reactivation✓ Customer Insight: Segmentation & Profiling (Persona Development)✓ Product Strategy: Product Analysis, Assortment Optimization, Market Potential Assessment✓ Trade Area Analytics & Evaluation of Customer & Financial Potential✓ Direct Marketing, CRM✓ Targeting & Promotional OptimizationIn addition, I have designed optimization tools for internal use.
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Marianne Netchitailo M.B.A., B.Econ., Bcom Education Details

  • The Hebrew University Of Jerusalem
    The Hebrew University Of Jerusalem
    Marketing & Finance
  • The Hebrew University Of Jerusalem
    The Hebrew University Of Jerusalem
    Economics
  • The Hebrew University Of Jerusalem
    The Hebrew University Of Jerusalem
    Business Administration

Frequently Asked Questions about Marianne Netchitailo M.B.A., B.Econ., Bcom

What company does Marianne Netchitailo M.B.A., B.Econ., Bcom work for?

Marianne Netchitailo M.B.A., B.Econ., Bcom works for Igaming Ontario

What is Marianne Netchitailo M.B.A., B.Econ., Bcom's role at the current company?

Marianne Netchitailo M.B.A., B.Econ., Bcom's current role is Strategic Leader / Consultant, passionate about making Data & Analytics a pillar of Organizational Decision Making.

What schools did Marianne Netchitailo M.B.A., B.Econ., Bcom attend?

Marianne Netchitailo M.B.A., B.Econ., Bcom attended The Hebrew University Of Jerusalem, The Hebrew University Of Jerusalem, The Hebrew University Of Jerusalem.

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