Partnering with marketing leaders and teams in CPG and B2B organisations across industries, we• co-create customised marketing solutions to accelerate business revenues through more effective marketing – covering category strategy and market development, brand planning/development/activation. • develop and implement competitive marketing change programmes and learning strategies to increase brand growth in a fast-evolving digital world. These include marketing competences, tools, ways of working and knowledge management, integrating digital and traditional marketing.Working with highly-qualified experts from some of the world's biggest brands, we apply proven principles & people-centric marketing to drive sustainable profitable growth.Key illustrative assignments include:• Interim marketing capability lead for a leading health care multinational – introduced a new consumer-centric marketing strategy, up-skilled the global marketing team, integrating digital marketing, benchmarked against top 25% of peer companies.• Interim marketing capability lead of a leading global hospitality brand, co-developed & implemented their first commercial capability building strategy and curriculum.• Developed and implemented bespoke brand planning approaches and tools for leading B2C and B2B organisations • Delivered on- & off-line marketing training for traditional and digital marketing with global CPG & B2B companies, partnering a leading consulting organisation • Coaching start-ups, senior marketing executives and small business owners on marketing challenges for growth.• Advisory board member to a leading digital learning organisation to shape effective learning offerings• Pro Bono trustee supporting the marketing team of an established charity for disabled people to live more independent and fulfilled lives• Pro Bono advisor at The Marketing Academy Foundation to support talented young adults from challenging backgrounds

At Kingsley Organisation, we support disabled adults to pursue their ambitions by valuing each person as an individual and enabling opportunities and choice.For over 30 years, this charity with a highly qualified team has provided unique personalised programmes for disabled people to develop their individual potentials and live fulfilled lives through better confidence and more social inclusion.

Led a global network of regional marketers and HR partners and a team of 7 marketers with an annual budget of c.€5m, working with internal and external marketing experts and agencies.Launched and embedded the global marketing strategy and led the development of the global marketing capability building plan to drive consumer-centric marketing and step up professional excellence - improving quality and efficiency.

Developed the global strategy for the Household Cleaning category and leading brands Cif and Domestic. Overseeing a team of diverse regional marketing and R&D leaders to shape the innovation portfolio, coordinate consistent rollout of innovations and communication.

Led the marketing strategy, innovations and communication development and consumer research for the Dutch foods brands portfolio.