Pilotage des stratégies achats et categorielles sur l’univers des produits frais LS (frais laitier, frais non laitier, surgelés), et frais traditionnel (boucherie, marée, traiteur et fromage) :- Sourcer et sélectionner de nouveaux fournisseurs - Négocier les contrats en phase avec le cahier des charges de Biofrais (qualité, coûts, délais) et assurer leur mise en place - Négocier et assurer la mise en place de la stratégie promotionnelle - Définir l’assortiment et le merchandising des catégories - Analyser la performance des produits- Veille concurrentielle

Since July 2017, I am working as Brand & Product Manager for Casino group. I design and implement the marketing strategy for 3 brands and 800 products. My core activities include :- Shape and deploy the right marketing mix for each brand- Develop the brand's identity and communication plan across various channels- Identify innovation opportunities, by monitoring competition and analyzing market trends- Supervise product design, sourcing suppliers, defining quality specifications and packaging- Execute and report on the marketing plan, drafting operating statement and preparing marketing presentations/communications- Track the product range performance and implement corrective actions when needed- Coordinate projets with purchasing, quality, legal departments, supply chain and the supermarkets- Management of one reportee (master student)I improve my skills in strategic marketing and develop my creativity by designing and implementing my brand’s strategies or my product launches.

As Senior Category Manager, I defined the product range’s strategy to deliver on commercial goals and drive profitability of each category:- Implement the product range strategy (similar tasks as the Junior Category manager job)- Execute operational follow ups, tracking sell-out results and analyzing supermarkets' balance sheets- Fully manage promotional offer plan, from brief creation to promotions approval and analysis of trade marketing results- Collaborate with merchandisers on the merchandising strategy creation and definitionI enhanced category management expertise by managing the whole marketing mix, which Ied me to develop strong adaptation and operational skills.

As Junior Category Manager, at the beginning, I was in charge of cooked meet self-service range, and then the caterer self-service range. I defined and executed the product range's strategy to increase market share and customer loyalty :- Own category reviews, analyzing Casino hypermarkets and supermarkets results via panel data- Recommend category lines in adequation with the commercial strategy- Define the product range (annual cooked meet turnover of 200 million euros and annual caterer turnover of 250 million euros), across brand's (private and national labels), channels (hypermarket or supermarket) and according to the customers’ needs and expectations. - Manage and track strategy execution and performance, running benchmark and business analysis to identify new products or concepts to differentiate the assortment from the competition, proactively informing the purchasing department, product managers and merchandising manager's decisions- Management of one category manager assistantI improved analytical and creative skills, as well as negotiation capabilities. Learned to be firm in my daily tasks with the several central purchasing departments.

As Product Manager and Purchaser, I managed 4 permanent ranges: Tableware, Disposable, Candle and Christmas decoration (annual turnover of 300 million euros) :- Set up the range: tracked product performance and realized benchmarks, as well as business studies. Analyzed the customers’ needs, their expectations and the market trends. - Compiled those results and negotiated with suppliers to select the adequate products. - Fully managed the trade marketing activities (50 catalogue developments per year)- Assumed responsibility of budget developments and revenue, also recommending promotional mechanisms and sales targets- Full launch of a private label range of tableware and disposable. Selected the adequate products (international sourcing, mainly from China) and then developed their packaging, collaboratif with the global sourcing team, the quality department.I improved my negotiation capabilities. Learned to be firm with the suppliers.

As Product Manager Assistant, I was the national brand representative for Pritt. I was in charge of the BtoB and BtoC activities and product development for the Pritt brand for 2014 and 2015. My main tasks involve to :- Develop the trade marketing activities such as promotional mechanisms (discount vouchers, contest) or POS advertising (shelf barkers, front displays, flyers, sales pitch support).- Launch a communication campaign by managing a license (Ubisoft partnership), as well as a Facebook fan page (100 K fans in 6 months), initiating 3 press articles, participating to Pritt website maintenance and applying for communication awards (“Trophée de la communication” for stationery market). - Tracked product performance (monthly sell-in & sell-out reports), assessed competition and market state via benchmarks and business studies.- Involved in the brand review (annual strategic brand’s reflection and its new lines).- Involved a brand launch (10 different items) and in its innovative selling process for 2014 (product, packaging & communication developments).I sharpened my product sensitivity and my interpersonal skills. I enhance my self-confidence by taking responsibilities and being autonomous.

East Jordan is the leader in the design, manufacture and distribution of access solutions for water, sewer, drainage, telecommunications and utility networks worldwide. My mission was to set up a study about the European traffic in order to select, position and recommend the right product, for instance for the municipal casting.