My career has been unconventional, but privileged. After starting my career in IBM, through their graduate program, growing into an advisory sales specialist, moving into consulting then finally becoming sales manager, I made the decision to leave the corporate world and follow my passion in sport, sports management and leadership. I realised there, that my experience, could also serve people who are in need of confidence, mentoring, and performance management. I apply critical understanding of the theories, knowledge and skills necessary for managers in commercialised sport to operate effectively in increasingly complex sociocultural environments.During my tenure at IBM, I led a team that focused on strategic and operational aspects of sales, marketing, channels, and business operations, all of which provided a solid foundation and formed the basis of what I use every day at Peak Performance Management. In my role at Peak Performance Management, I provided services to Badminton Australia as the National Sport Development and Participation Manager, where I collaborated with a diverse range of stakeholders to develop and implement strategies and programs to grow participation, membership, and popularity of badminton across Australia. I have also helped inform athletes, on how to tackle real-world issues and cases, by developing strategies and tactics for athletes to grow wholistically, innovate and succeed on and off the field. Contract work with a variety of badminton organisations continue.I then served as the Chief Executive Officer at Waikato Badminton Association, leading the organisation through a challenging global pandemic, and implemented a number of new and innovative strategies, systems, processes, programs and events. These were key contributors to attaining organisational and financial excellence, increased people capability and resourcing capacity, whilst having a better pathway for participants of all ages, all abilities, all times, for life. I am now the Para Sport Community Manager with Paralympics New Zealand.