● Led national revenue growth initiatives to tailor hyper local market product development and resources: - Developed a target strategy for new market adoption: cross-trained on the CX, identified and secured strategic national partnerships, integrated CRM, negotiated contracts, and created new partnership resources - Championed a rehash program to refresh stagnate leads, secure cost-effective leads, and improve conversions: leveraged calendar management integration and omni-channel outreach training● Reengineered the operational leadership model to streamline sales processes and optimize scalability: - Pioneered a rating process that improved field sales execution: identified and clarified KPI inefficiencies across all market locations and designed educational trainings to maximize low performing metrics - Strategized and drove a call center performance system to elevate customer conversions and engagement: conducted weekly team trainings, sponsored gamification, and brand education sessions - Reverse engineered the long-term corporate vision fueling a shared franchisee commitment: created a 3 year revenue growth and scaling objectives (employee build out, franchisee buy-in, resource development)● Directed a national company brand refresh to elevate enthusiasm and drive market penetration● Drove leadership excellence by building and mentoring high-performing, cross-departmental teams: - Championed a scalable, onboarding model: integrated POS training and cutting-edge tablet tech that accelerated the buying process, reduced onboarding time, and optimized the EX/CX experience analysis - Ideated Vendor Partner/Team building trainings: partnered with team management to enhance KPIs, leveraged gamification, and designed motivational exercises to drive collaboration and brand enthusiasm

- Transformed an unprofitable financial model: pioneered a national, scalable revenue growth strategy by reengineering the sales training framework and integrating a 24/7 on-demand online university- Built co-op communities to gain market share, drive consistent brand reputation, and individual results: established performance benchmarks for local markets and facilitated market collaboration/engagement- Pioneered a national sales program for an elite group of sales experts that fueled hyper-local growth: designed/facilitated trainings that elevated sales dynamics, customer relations, and product expertise- Architectured cross-company workplace culture trainings driven by inclusivity/diversity appreciation: designed a shared vision strategy for franchisee teams in local markets to foster accountability and retention - Designed a conference event planning strategy to elevate attendance quotas: negotiated vendor financial support and engagement criteria and elevated the value proposition leveraging cost benefit analysis

Formed in 1996, the Women's Franchise Committee (WFC) is dedicated to inspiring and encouraging women in franchising by creating a network of business professionals dedicated to strengthening the success of women in franchising. The mission of the Women's Franchise Committee is to promote women's participation in franchising by providing international networking opportunities for the exchange of ideas, resources, and experiences.

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