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Marianne Van Lathem is listed as Marketing Manager SPA Benelux at Spadel, a company with 280 employees, based in Steenokkerzeel, Flemish Region, Belgium. AeroLeads shows a matched LinkedIn profile for Marianne Van Lathem.
Marianne Van Lathem previously worked as Country Marketing Coordinator & Senior Brand Manager SPA Waters Benelux at Spadel and Product Manager Spa Reine & Spa Reine Subtile at Spadel. Marianne Van Lathem holds Commercial Engineer from Solvay Business School, Vrije Universiteit Brussel.
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Marianne Van Lathem is a Marketing Manager SPA Benelux at Spadel. She possess expertise in marketing, digital marketing, retail banking, analytical skills, project coordination and 8 more skills. She is proficient in Espagnol and English.
Listed skills include Marketing, Digital Marketing, Retail Banking, Analytical Skills, and 9 others.
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A career timeline built from the work history available for this profile.
- Lead the SPA Marketing BU and Shopper Marketing teams, driving strategic planning and execution of impactful marketing initiatives in Benelux.- Development and execution of annual business plans, media campaigns (offline and online), and trade strategies.- P&L responsibilities for SPA Benelux, focusing on efficient budget allocation and driving revenue.
Bruxelles, Région De Bruxelles-Capitale, Belgique
- Responsible for the brand management of SPA Waters in Benelux: Brand Strategy & Plans, Brand Communication, Brand Activation and Brand innovation.- Lead strategic projects and new product developments at Benelux level (e.g. project lead of the new SPA Reine Eco Pack)- Coordination of the SPA Belux team to ensure consolidated marketing voice (media.
- Coordination and implementation of all marketing campaigns for Spa Reine and Spa Reine Subtile (communication, media, activation, loyalty program, packaging, sampling,...)- Project lead of new product innovations: e.g. launch new range Spa Reine Subtile- Market and product analysis
- Responsible for a team of 6 people, in charge of the online sales of specific banking products.- Development and implementation of a customer driven approach through different digital touchpoints- Experience in people management, digital campaigning, direct marketing, marketing automation, sales flow optimization, online conversion.
- Development, implementation and evaluation of commercial campaigns - Specific domains of expertise: Daily Banking, Multichannel & Customer Relationship- Experience in project management, campaign management, client communication, direct marketing, campaign evaluation.
- Development of new branch concepts (eg. cashless branches)- Coordination of the related client communication (change)- Project Coordination of test pilots (olfactive marketing, coin dispensers, plasma screens, etc.)
- Daily management of the non-profit organization (incl. people management and client administration)- Coordination of projects and activities (events, student housing, free public transport for students)‐ Budget coordination, financial reportings, subsidy request dossiers- Responsible for the communication (brochures, website, annual report, etc.)
Other employees you can reach at spadel.com. View company contacts for 280 employees →
Alex Cotrena
Colleague at SpadelLiège, Walloon Region, Belgium, Belgium
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JN
Jean-Pierre Nactergal
Colleague at SpadelSoignies, Walloon Region, Belgium, Belgium
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AH
Alexandre Huck 🚀
Colleague at SpadelStrasbourg, Grand Est, France, France
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MW
Mathieu Willemart
Colleague at SpadelBrussels, Brussels Region, Belgium, Belgium
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ZM
Zocha Mikolajczyk
Colleague at SpadelBrussels Metropolitan Area, Belgium
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ID
Ilse De Cuyper
Colleague at SpadelBrussels Metropolitan Area, Belgium
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HV
Heleen Van Waes
Colleague at SpadelBaarle-Hertog, North Brabant, Netherlands, Netherlands
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MC
Maurits Campfens
Colleague at SpadelAmsterdam, North Holland, Netherlands, Netherlands
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CM
Claudine Muller
Colleague at SpadelLiège, Walloon Region, Belgium, Belgium
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BF
Bernard Fransolet
Colleague at SpadelLiège, Walloon Region, Belgium, Belgium
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Quick answers generated from the profile data available on this page.
Marianne Van Lathem works for Spadel.
Marianne Van Lathem is listed as Marketing Manager SPA Benelux at Spadel.
Marianne Van Lathem is based in Steenokkerzeel, Flemish Region, Belgium while working with Spadel.
Marianne Van Lathem has worked for Spadel, Bnp Paribas Fortis, Fortis, and Quartier Latin, Student In Brussel Vzw / Now Brik.
Marianne Van Lathem's colleagues at Spadel include Alex Cotrena, Jean-Pierre Nactergal, Alexandre Huck 🚀, Mathieu Willemart, and Zocha Mikolajczyk.
You can use AeroLeads to view verified contact signals for Marianne Van Lathem at Spadel, including work email, phone, and LinkedIn data when available.
Marianne Van Lathem holds Commercial Engineer from Solvay Business School, Vrije Universiteit Brussel.
Marianne Van Lathem is listed with skills including Marketing, Digital Marketing, Retail Banking, Analytical Skills, Project Coordination, Teamwork, Campaign Management, and Marketing Communications.
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