Mariano Herrera Email & Phone Number

Argentina

Buenos Aires

Argentina

Lead the relationship between the B2B channels Telefónica Argentina and Open Market. Responsible for managing and building the Sell-Out strategy for all Segments, working on all business opportunities including tenders. Commercial relationship with those responsible for all verticals, allocating budget and implementing sell-out programs such as sales incentives and demand generation events with end customers. Make sales forecast and ensure product distribution and stock availability, seeking to… Show more Lead the relationship between the B2B channels Telefónica Argentina and Open Market. Responsible for managing and building the Sell-Out strategy for all Segments, working on all business opportunities including tenders. Commercial relationship with those responsible for all verticals, allocating budget and implementing sell-out programs such as sales incentives and demand generation events with end customers. Make sales forecast and ensure product distribution and stock availability, seeking to increase revenue, market share and achieve quarterly sell-out targets.Lead the development of the Knox Software Product Portfolio. Responsible for the analysis and implementation of products, the improvement of existing channels and the development of new ones. Commercial relationship with sales channels generating materials, training and demand generation events seeking to fulfill the commercial plan and maximize sell out. The position includes leading a commercial team of 4 people. Show less

Buenos Aires

Lead the relationship of all B2C channels in Telefónica Argentina. Manage and build the Sell-Out strategy for each commercial channel (Official Agents, Call Centers and Online Store). Manage the commercial strategy with the main decision makers, allocating budget, implementing sell-out programs, such as sales incentives and activations at Points of Sale. Ensuring product distribution and stock availability, seeking to increase revenue, market share and achieve quarterly sell-out targets. The… Show more Lead the relationship of all B2C channels in Telefónica Argentina. Manage and build the Sell-Out strategy for each commercial channel (Official Agents, Call Centers and Online Store). Manage the commercial strategy with the main decision makers, allocating budget, implementing sell-out programs, such as sales incentives and activations at Points of Sale. Ensuring product distribution and stock availability, seeking to increase revenue, market share and achieve quarterly sell-out targets. The position includes leading a commercial team of 5 people and a team of Promoters and Trainers of 25 people Show less

Buenos Aires

Development of commercial activities, marketing campaigns and new devices launching. Management and planning of the vendors marketing funds in differents activities and campaigns. Pricing of devices. Management of the Handsets deliveries plans. Obsolescence management through terminal lifecycle process.Main achievements: Make the start up of the area. Implementation of the terminal lifecycle process reducing the stock of more than 180 days devices of 159K to 39K in a year.

Buenos Aires

Responsible for the device porfolio assuring supply to meet the business plan. Negotiations with Mobile Vendors securing Marketing funds for campaigns and meet budget subsidy. Participation in global negotiations with the Telefonica GDU (Global Device Unit) supporting the implementation of global targets. Sell out management and implementation of commercial activities. Launches and marketing campaigns. Technical approval of devices. Management of marketing fund. Main achievements:… Show more Responsible for the device porfolio assuring supply to meet the business plan. Negotiations with Mobile Vendors securing Marketing funds for campaigns and meet budget subsidy. Participation in global negotiations with the Telefonica GDU (Global Device Unit) supporting the implementation of global targets. Sell out management and implementation of commercial activities. Launches and marketing campaigns. Technical approval of devices. Management of marketing fund. Main achievements: Implementation of processes that brought usd9MM savings in one year. Show less

Buenos Aires

Follow up the Sales Plan. Create commercial offers and promotions for the Massive Segment. Coordination of the Regional Marketing Team. Commercial product development. Training.Main achievements: Start working as Head of Marketing for North Project, one of the major projects of the company, and finish leading the 7 Regional Marketing Managers.

Buenos Aires

Design the Marketing Plan and Business Plan. Incentive plans, marketing campaigns, promotions and product training to commercial areas and client presentations. Development of products and services. New devices lauching. Development of new sales channels.

Buenos Aires

Responsible for improving customer experience when using value-added services. Optimization of information channels to improve the points of contact with customers. Survey need for customers via focus groups, monitoring Personal Attention and Call Center.

Buenos Aires

Development, integration and implementation of processes for new products like Messaging, Corporate Email and Prepaid. Optimization and integration of Commercial processes.

Buenos Aires

Management control of various business units. Statistical analysis and detours. Armed the control dashboard and analysis of various indicators. Analysis of income and expenses

Buenos Aires

Sales manager of new business unit involving Internet, data transmission and basic telephony.

Buenos Aires

Interacción con concesionarios oficiales y gestores para el seguimiento de trámites y control. Ingreso de datos para la confección de contratos sobre créditos otorgados

Posgrado, Marketing

University, Industrial Eng

High School, Electromechanical Technician