Marian T. Email & Phone Number

VisitBritain is the National Tourism Agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. We work with and support UK Trade & Investment as well as the official tourism bodies for England, Scotland, Wales and Northern Ireland.Our work is informed by our knowledge of both domestic and international markets and customers at all levels.By offering world-class market insights, trends and performance analysis across sectors, we provide the industry with the research they need to help them build their tourism business and encourage marketing that’s inspirational and relevant, alongside better targeted product development.

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  Crm Manager

  Visitbritain

  Mar 2024 - Present - London, England, United Kingdom

  • Supporting the embedding of the CRM into business, sales and marketing processes.• Ensuring the system and processes develop in line with business objectives with a clear set of KPIs while transforming our approach to customer acquisition across our channels and retention. In collaboration with data & analytics, reporting on performance and highlighting opportunities to stakeholders and the wider business as well as influencing, advising and guiding colleagues across VisitBritain and… Show more • Supporting the embedding of the CRM into business, sales and marketing processes.• Ensuring the system and processes develop in line with business objectives with a clear set of KPIs while transforming our approach to customer acquisition across our channels and retention. In collaboration with data & analytics, reporting on performance and highlighting opportunities to stakeholders and the wider business as well as influencing, advising and guiding colleagues across VisitBritain and VisitEngland on CRM best practice, trends and system developments.• Working with Data Protection/Legal, managing CRM GDPR/compliance including data migration, data capture, marketing preferences, processing, storing and data retention and responsible for the data quality and consistency of customer data. Show less