Marian Watkins work email
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Marian Watkins personal email
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A customer centric Marketing Executive with demonstrated history of building brands, growing revenue, and creating customer advocacy programs for companies across multiple industries and audiences. Entrepreneur at heart, I'm always looking for creative ways businesses can leverage their strengths with a customer first approach to differentiate themselves in a noisy, and highly competitive, digital space.Geek, Avid Reader, Writer, and Mom (human and fur babies), are other titles proudly held. Professional Skills include: Marketing Strategy and Planning, GTM Strategy, Brand Strategy, Marketing and Sales Management, Demand Generation, Digital Marketing, Marketing Operations, MarTech Implementation , Media & Corporate Communications, Content Marketing, and Product Marketing.
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Vp Of MarketingRfgen SoftwarePhiladelphia, Pa, Us -
Marketing & Gtm Consultant, Fractional CmoMw Strategic Marketing Consulting Jan 2015 - Present- Strategic marketing consulting for scaling B2B and professional services startups, high growth mid-market companies, and established global organizations. - Clients have included: global multi billion dollar medical device company, series a-c SaaS based solutions, supply chain services provider, and a leading employee retention software provider, and others. - Partnered with a SaaS based Human Resources solutions company to cut costs by 23% while successfully scaling marketing department and growth strategy. - Advised and implemented a 700 person Commercial re-org at leading medical device company. Identified resource and productivity gaps, introduced new processes and resources alignment resulting in conversion gains and achievement of annual revenue goals in 6 months for key product groups. - Aligned brand strategy, product marketing, KPI visibility, and MarTech set-up to meet revenue goals for a series c SaaS based sales enablement company.- Rebranding and digital marketing implementation for mid-sized cloud services provider.
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Vice President Gtm Strategy And MarketingCrayon Jun 2022 - Nov 2024Oslo, NoExecuted Go-to-Market (GTM) strategies and plans targeting mid-market and enterprise-level executive gatekeepers to grow pipeline and brand awareness for Crayon and software, cloud, modern work, and data & AI services. Led product marketing, brand, demand generation, alliance & partnership marketing, digital marketing, events, PR & communications, marketing operations, and SDR team. -
Vice President, Head Of MarketingRadial Inc. Jun 2020 - May 2021Us- Led marketing transformation to align resources, best practices, priorities, budget, and KPI’s to the strategic focus of the business, and achieve average MROI ratio of 7:1. - Developed and deployed integrated marketing plans and strategies that met key targets, grew the pipeline 72% YoY, and built brand awareness resulting in increased brand ranking among supply chain competition and share of voice in the omnichannel technology space. - Led implementation of best in class marketing operations platforms and processes resulting in “first time" data visibility, increased productivity, and data informed strategic decision making. - Established and developed a high performing marketing team with responsibilities consisting of demand generation, relationship marketing, client advocacy, digital marketing, brand and communications, marketing operations, market intelligence, and inside sales. -
Senior Director, Head Of MarketingRadial Inc. Sep 2019 - Jun 2020Us
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Director Of Marketing, Head Of MarketingCompliance Management International Nov 2017 - Sep 2019Lansdale, Pennsylvania, UsLed multi-channel marketing strategy that improved brand awareness and increased revenue growth in strategic service areas. Responsible for marketing strategy, brand awareness, integrated marketing plans, lead generation, CRM development, web development, success metric dashboards, and internal and external communications. -
Director Of Marketing, Head Of MarketingSussex Wire, Inc. Nov 2015 - Sep 2017Easton, Pennsylania, Us -
Director Of MarketingInnovative Ergonomic Solutions Jun 2013 - Nov 2015Easton, Pa, Us -
Marketing Manager - Traditional AccountsDorman Products Mar 2012 - Jun 2013Colmar, Pennsylvania, Us -
Assistant Product Marketing ManagerDorman Products Sep 2009 - Mar 2012Colmar, Pennsylvania, Us
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Media And Events Manager/Advertising Sales PlannerMyyearbook.Com Feb 2008 - Feb 2009New Hope, Pa, Us -
Marketing CoordinatorDeutsch Family Wine & Spirits 2006 - 2007Stamford, Connecticut, Us
Marian Watkins Skills
Marian Watkins Education Details
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Lim CollegeMarketing
Frequently Asked Questions about Marian Watkins
What company does Marian Watkins work for?
Marian Watkins works for Rfgen Software
What is Marian Watkins's role at the current company?
Marian Watkins's current role is VP of Marketing.
What is Marian Watkins's email address?
Marian Watkins's email address is wa****@****ial.com
What is Marian Watkins's direct phone number?
Marian Watkins's direct phone number is +195280*****
What schools did Marian Watkins attend?
Marian Watkins attended Lim College.
What skills is Marian Watkins known for?
Marian Watkins has skills like Product Marketing, Marketing, Marketing Strategy, Marketing Management, Sales, Product Development, Market Planning, New Business Development, Management, Digital Marketing, Advertising, Social Media.
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