Teramind is a leading behavioral analytics platform providing insider threat management, data loss prevention, productivity and business optimization optimization solutions. Serving enterprises, governments, and SMBs worldwide, Teramind delivers actionable employee and operational insights that reduce risk, boost productivity, and drive efficiency and growth. With over 10,000 global customers, Teramind brings data-driven clarity to decision-making and operations, providing forensic-backed evidence and comprehensive employee insights.

Built With Science provides the most effective path to achieving fitness goals. Each exercise and nutrition plan is rooted in scientifically proven methods, ensuring real results. The platform simplifies fitness, making it accessible and actionable for all. It focuses on evidence-based strategies that promote sustainable health and well-being, empowering people to understand and implement effective practices for lasting change.

Trnd is the leading social commerce platform that helps brands drive more sales for influencer campaigns. Create an authentic, social buying experience that increases conversion and ROI all while tracking the results.With Trnd, influencers have the power to create their own social storefront. Fill it with products from multiple brands they love. Share one link everywhere, creating a shopping journey right within their content.

Penny is the Social Commerce Enablement Platform purpose-built for brands to empower the modern social seller.The data-driven unified platform leverages AI to enable sellers with an automated repeatable process, ongoing learning and business intelligence, resulting in exceptional customer experience and measurable sales growth.

Scaling with Generative AI course creation & facilitation. https://gigantic.is/courses/generative-aiOverview of Generative AI capabilities (and limitations)You’ll begin by exploring the multifaceted aspects of incorporating generative AI into business strategy, and learn the best practices for successful AI tooling adoption. Get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.Advanced Customer SegmentationCustomer segmentation is a powerful technique used by businesses to divide their customer base into distinct groups based on common characteristics and behaviors. Explore how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.Scaling SEO through Generative AIHarness the power of artificial intelligence and machine learning to optimize your SEO and sales strategies. By leveraging machine learning algorithms and predictive analytics, you can identify patterns in customer behavior, optimize your website content, and generate personalized recommendations, leading to increased traffic, conversions, and revenue.

Traction Guest, the leader in enterprise visitor management, empowers businesses across five continents and dozens of industries to make on-site experiences for employees and visitors safe, secure and effortless.Today, global brands rely on the low-code, globally scalable platform to deliver unparalleled security across multiple entry points, protecting their guests, facilities and data.- Deloitte Technology Fast50 Company - Forbes Cloud 100 Rising Star- G2 Momentum Leader in Visitor Management

MediaValet helps marketers manage, collaborate and share marketing assets and content, improving team’s productivity and increasing ROI on content investment. As the only Digital Asset Management platform designed from the ground up on Microsoft Azure PaaS, MediaValet provides global accessibility, enterprise security, and scalability combined with a simple and easy-to-use interface.- Microsoft IMPACT Award for Digital Transformation Leadership Winner 2017- Global Partner of the Year Award for Microsoft Customer Experience Finalist 2017- Solution Provider of the Year for CDN 2016 Channel Elite Awards

- Brand strategy and messaging- Demand generation and driving revenue growth - Go-to-market partnership strategy with Microsoft as Gold-level Cloud Partner- Leadership, mentorship and team building for Marketing and Business Development Teams - Developing marketing technology stack to scale new account acquisition and growth

B2B Demand and Lead Generation B2B320Today’s B2B marketer faces an overwhelming number of digital and traditional platforms to implement generation campaigns. In this course, you will examine each option and learn to evaluate the channels that can create the most demand and deliver the best leads. We’ll discuss strategies and best practices as well as the marketing automation tools you’ll need to streamline the entire process. The end result: B2B communications tied directly to sales conversionThis course will cover the following:- B2B campaign planning tied to the customer journey from prospect to client Identifying the most effective channels, content and offers to drive B2B campaigns- Understanding the roles of, and best practices for, lead generation, demand generation, lead scoring, lead nurturing and gated content- Defining the minimum criteria for a lead that best-in-class B2B marketers useand more. Course details:http://www.sfu.ca/continuing-studies/courses/b2b/B2B-demand-and-lead-generation.html

At QuickMobile I oversee all processes related to sales and marketing operations, business analytics and sales and marketing technology with the goal to enable predictability, scalability and efficiency of sales and marketing efforts. - Define, develop and deliver predictable measurement approach for lead to revenue pipeline - Manage Sales and Marketing operations team - Deliver key reporting for all business stakeholders - Develop strategy and roadmap for Salesforce.com and marketing technology stack that support business priorities - Manage and define strategy for Business Development Team - Oversee lead generation, and marketing generated pipeline, nurturing and outbound campaign operations

QuickMobile is the pioneer of mobile event apps. We transform meetings and events around the world with event apps that engage and delight audiences. QuickMobile’s mobile solutions create powerful communication channels that allow event organizers to increase participation, generate revenue, and continue building loyalty long after the closing remarks. - Drive lead generation, from campaign inception, through lead to revenue cycle, to KPI reporting- Manage lead and business development team, overseeing inbound lead qualification and outbound prospecting for Fortune 1000 and Enterprise clients- Oversee marketing operations optimization: marketing automation, Salesforce.com, PPC

- Manage all aspects of demand generation strategy - Drive integrated marketing programs that increase market share in new customer segments- Develop cross-selling strategies supporting sales team revenue generation targets- Continuously implement process improvements, achieving lean and efficient lead to revenue cycle

Responsible for demand generation programs, tracking of campaigns, customer analytics as well as event management and collateral communication. Responsible for internal communications and management of marketing activities for WinMagic’s data security solutions.

Driving sales growth, strengthening industry partnerships, developing brand, creating value for clients, facilitating campaigns from conception and planning to completion and ROI reporting stages.

Generating leads, automating sales and marketing operations, executing marketing plans, supporting sales growth through strategic use of direct mail, email, newsletters, sales collateral, web content, and corporate seminars.

Co-op position, two non-consecutive termsManaged partner reference programs, heightening company’s media visibilityEstablished senior-level contacts with 43 reference companies securing media appearancesOrganized preparation and publication of success stories in print and on the website

Managing customer loyalty/reference programs, collateral and advertising production, communication strategies execution, campaign analysis.

2 Consecutive Co-op terms. Organizing product launch campaigns, managing and optimizing customer data, coordinating vendor contract submissions for retail and chain distribution centers.