Maria Pacheco Email & Phone Number

Paris, Fr

Mountain View, Ca, Us

* PORTFOLIO MANAGEMENT/GO-TO-MARKET: End-to-end ownership of Priority app/game launches, working with global store merchandising and marketing teams to ensure optimal placements and promotions. Managing strategic roadmap, marketing support, merchandising support, revenue growth and consultation efforts for 50+ live mobile apps and games. Consumer Spend: 2023 = $500M+. Exceeded 2023 revenue targets by 843%. * DEVELOPER SUCCESS: Delivering top partner growth consultations (Performance Overviews, User Journeys, Genre Benchmarks, Priority Feature Requirements, Regional Best Practices) to help game developers optimize for engagement, retention, monetization and acquisition. * REVENUE GROWTH: Spearheading strategic partnership activities with top mobile publishers and console platforms like EA, Ubisoft and Playstation - and providing high touch guidance to smaller developers and startups. * DEAL NEGOTIATION/EXECUTION: Negotiating and closing deals with top partners to bring titles to new Android on PC platform. Top team deal-maker for US/LATAM/EMEA in 2023. * FEATURE ADOPTION: Successfully pitching new product features to partners aimed at increasing their success as developers, including consumer loyalty programs, early access and beta programs and A/B testing and experiments and securing priority partner adoption for new features and functionality. Led localized pricing project that increased revenue for top partners by up to 74%. * CROSS-FUNCTIONAL COLLABORATION: Negotiated first of its kind cross-Google gaming Agreement on behalf of YouTube, Google Cloud, Google Play and Google Ads. Working closely with Product, Engineering and Policy teams to represent the voice of priority partners when it comes to new functionality and go-to-market plans. * LEADERSHIP & INCLUSION: Led the Women@Google Steering Committee for Development & Inclusion. Served as pillar lead for the Google Native Americans Network Steering Committee

Mountain View, Ca, Us

* PRODUCT MARKETING MANAGEMENT: Created strategy for Google Play promotional campaigns and product marketing functionality on Android. These programs successfully decreased developer acquisition costs and increased monetization and engagement. Managed launch efforts for Subscription Promo Code functionality, built business case and product requirements, directly consulted on use cases and user journeys. Worked with Product to enable cross-vertical redemption and user flow for 1st of its kind Games and Music promotion. All participating titles achieved Top chart status on Google Play Music charts.* MARKETING PARTNERSHIPS: Negotiated over $200M worth of co-marketing value for bespoke OEM promotions with partners like Samsung, LG, Disney, Marvel, TinyCo, Rovio & EA. Led $65M partnership deal with LG for launch of their flagship device, G6. Marketing value to Play and game partners included TV commercials, print/digital/social media ads, press, in-store promotion and game demos on 30K devices in retail stores around the world. Led partnership deal with Samsung for Google’s first global, gaming-specific campaign tied to a new device launch (Samsung Note 7 Galaxy Game Pack). $50M marketing value to Google Play. Secured developer commitments to provide $400 worth of content across 14 titles for each device purchase.

Glendale, Ca, Us

* MARKETING & USER ACQUISITION: Managed product marketing, user acquisition, promotional partnerships, and app store merchandising for DreamWorks games and apps. Led the launch and marketing efforts for "Turbo FAST" achieving significant downloads and user base growth. Set marketing, social media, promotional, and PR strategies for all cross-platform product launches. Responsible for user acquisition strategies leading to over 100 million downloads across all games and apps.* PARTNERSHIPS & DISTRIBUTION: Secured partnerships with Licensors (DreamWorks) for successful launch of popular titles (Shrek, Kung Fu Panda, How to Train Your Dragon, Turbo, Penguins of Madagascar, and The Croods.) Responsible for distribution and marketing partnerships with major platforms (Apple, Google, Amazon, Microsoft).* BRAND MANAGEMENT: Successfully maintained consistent brand representation and consumer experience across 12 interactive products, collaborating with theatrical franchise owners.

New York, Us

* MARKETING & USER ACQUISTION: Managed Product Marketing, Social Media, and Public Relations teams. Built product launch plan and editorial strategy for Atari classics on mobile platforms. Led user acquisition efforts resulting in over 40 million downloads.* STRATEGIC PARTNERSHIPS & DISTRIBUTION: Managed Atari's strategic distribution and marketing partnerships with Apple, Google and Amazon* CONTENT & MONETIZATION: Sourced and secured partnerships with external developers. Worked closely with production to optimize in-app monetization and engagement.

Paris, Fr

* STRATEGIC LEADERSHIP: Worked with European executives to establish a new mobile games business in the U.S. Led VG Mobile business unit to become the #6 publisher in the U.S. within a year. Managed international team of product and channel marketing experts.* MARKETING & GROWTH STRATEGY: Set marketing strategy for "Surviving High School" that achieved top-selling status in the US and led to its acquisition by Electronic Arts. Led development and implementation of all marketing strategies across mobile, social, online, and print channels. Led cross-functional team in developing editorial strategy for external IP and licensing partnerships. Led all consumer insight and marketing research activities for product development and brand positioning.* PR & SOCIAL MEDIA: Managed all external social media and public relations activities for the mobile division.

Redwood City, Ca, Us

* MARKETING PARTNERSHIPS & SALES MANAGEMENT: Managed marketing relationships with North American carriers, OEMs, and MVNOs. Managed co-marketing opportunities with external brand partners (NFL, MLB). Negotiated with carrier partners for premium placement in exchange for promotions. Negotiated for premium deck placement and software preloads on mobile devices. Developed sales forecasts. Set production priorities for application deployment and distribution efforts.

Overland Park, Kansas, Us

* PARTNERSHIP MANAGEMENT & PORTFOLIO STRATEGY: Served as primary relationship contact for 22 external mobile gaming publishers and developers. Set strategy and managed the entire business for Palm OS based games and productivity applications.*MARKETING & BRAND MANAGEMENT: Managed all marketing collateral for the games product line (in-store, online, print, and video campaigns, prepaid cards). Collaborated with internal teams to launch Game Lobby, the first wireless gaming community.

Mba

B.S, Marketing