As Brand Manager Personal Care at Beiersdorf, I was responsible for developing marketing strategies that would create strong brand engagement with the customers.I also designed budget plans for appropriate branding activities, ensuring optimum return on investment.Key Achievements:- Adjusted 2020 campaign strategy to defend Nivea during pandemic, decreased 10% less than category, +0.4% in share.- Identified growth opportunity and got board approval to launch a Nivea clinical… Show more As Brand Manager Personal Care at Beiersdorf, I was responsible for developing marketing strategies that would create strong brand engagement with the customers.I also designed budget plans for appropriate branding activities, ensuring optimum return on investment.Key Achievements:- Adjusted 2020 campaign strategy to defend Nivea during pandemic, decreased 10% less than category, +0.4% in share.- Identified growth opportunity and got board approval to launch a Nivea clinical deodorant in Colombia, +0.1% share.- Altered promotional strategy for Nivea deodorant +0.2% market share and zero impact in GM%.- Analyzed and developed 2019 business plan short-term strategy to invert decreased market share curve end up + 0.2%. Show less

While I was working as Marketing Specialist Oral & Male Brands Hair Colombia at Unilever, I drove market expansion strategies by deploying marketing tools for developing brand equity and maximizing price realization.In addition, I redefined value propositions of existing products and updated brand communication and consumer interaction strategies to disseminate consistent messages through all channels.- Reported to marketing manager, I managed Fortident, Ego and Clear brands for… Show more While I was working as Marketing Specialist Oral & Male Brands Hair Colombia at Unilever, I drove market expansion strategies by deploying marketing tools for developing brand equity and maximizing price realization.In addition, I redefined value propositions of existing products and updated brand communication and consumer interaction strategies to disseminate consistent messages through all channels.- Reported to marketing manager, I managed Fortident, Ego and Clear brands for Colombia. € 9Million budget.- Led the Quala and Unilever synchronization project for Ego and Fortident brands.- Managed P&L and S&OP of the three brands, overachieving targets Q1 2019.- Directed project to reduce costs and improve process efficiency, +5% increase in GM% in Fortident brand.- Developed a strategy to launch a new variety for Ego, reaching the highest sales so far.Adjusted strategy in existing portfolio profits +42%.- Examined Ego portfolio and worked with commercial team to remove 6 SKUs with zero impact on sales.- Designated as e-commerce leader for Hair and Oral categories, planning the new strategy of the Unilever brands in the most growing channel. Show less

While I was working as Marketing Specialist Home Care Top Performance & Value Brands MA at Unilever, I led the innovation team as regional marketing specialist and was responsible for market research in the 6 Central America Countries and in Ecuador to design the innovation pipeline for the next 3 years, preparing the management documents to get approval.In addition, I was marketing specialist for home care premium and local brands, developing the strategy for relaunch and executing the brand… Show more While I was working as Marketing Specialist Home Care Top Performance & Value Brands MA at Unilever, I led the innovation team as regional marketing specialist and was responsible for market research in the 6 Central America Countries and in Ecuador to design the innovation pipeline for the next 3 years, preparing the management documents to get approval.In addition, I was marketing specialist for home care premium and local brands, developing the strategy for relaunch and executing the brand plan.Key Achievements:- Created and executed 360 strategies for the repositioning of Coco Varela in Colombia.Generated an incremental sales of 27%.- Directed the innovation project for a new variety of Rinso Natural detergent in Central America.Earned more than 1% market share point.- Led cost optimization project through re-formulation and change of packaging and printing processes, achieving monthly savings of € 200k for the brand.- Created briefs for advertising agencies for digital campaigns, TV and brand activation.- Analyzed the market with research agencies to improve the competitiveness of Surf in the Ecuadorian market, achieved an incremental of 10% in sales for the brand. Show less

While working as full time intern at Unilever, I was responsible for the data analytics and research projects according to the brands, corporate strategic needs and always looking for new findings to increase competitive growth.I organized the events for the debrief and present the results to the marketing team or management team.Key Achievements:- Developed research projects for Unilever brands.- Coordinated, reviewed, and gave feedback on qualitative and quantitative studies… Show more While working as full time intern at Unilever, I was responsible for the data analytics and research projects according to the brands, corporate strategic needs and always looking for new findings to increase competitive growth.I organized the events for the debrief and present the results to the marketing team or management team.Key Achievements:- Developed research projects for Unilever brands.- Coordinated, reviewed, and gave feedback on qualitative and quantitative studies for the creation and development of launches.- Created internal reports for continuous monitoring of the situation of the brands in the market.- Led three qualitative and quantitative studies for detergent brands.- Created continuous reports on Hard Discounts when they were opening its first stores to developed a defensive strategy. Show less