-Lead intimate, strategic marketing campaigns for small, local businesses to develop brand identities, forge key partnerships, and ultimately drive and increase sales growth.

-Formulated and executed brand strategy and communications-Worked in tandem with senior executive leads to develop strategy -Managed various in-house creative teams to execute client vision

PR Director•Formulate marketing/communications strategies and client messaging and vision including: brand strategy and vision, innovative marketing initiatives, copywriting, web site content, press releases• Spearhead project management and strategy for breakthrough marketing initiatives based on client and brand objectives, and budgets• Event management, research, planning and execution including: conception, budgeting, vendor relations, sponsorship/partnership programs, influencer outreach, creative copywriting and collateral development • Spearhead marketing strategy and communications for team’s client roster • Main point of contact for all clients, and as team lead for vision and strategic initiative management and execution• Clients include mass-profile brands as well as niche start-ups, including: BCBG, Catherine Malandrino, Converse, Elie Tahari, FEED, Hudson Jeans, TOMS Shoes

• Coordinate and manage public relations/marketing programs • Formulate client messaging and vision, outreach to appropriate media and influencers• Event planning research, planning and execution including: venue/location scouting, vendor relations, sponsorship and partnership programs, media outreach, influencer outreach, press/guestlist buildouts, and event staffing• HL Group company social media ghostwriter/expert- spanning across all clients of companyto develop and post content on behalf of HL Group (Twitter: @hlgrp, Facebook: HLgroup)

• Develop and maintain social marketing initiative for graduate marketing program• Assistant to graduate program directors: program research, development, and recruitment

• Supported Media Relations department in writing of media advisories/press releases, pitch development and execution, and building and expansion of press relationships• Developed and implemented social media marketing campaign for new high school trivia television program (High School Quiz Show, airing March, 2010)• Programs include: Curious George, Arthur, Evolution: Darwin, High School Quiz Show, WGBH Lab

(Freelance)• Assist producers/stylists with execution of styling, event coordination, and photo shoots

• Established and managed public relations programs for agency clients including: media relations, pitch development, speaking engagements, sponsorship procurement, lead generation, partner co-marketing, industry events, internal communications, marketing collateral, executive seminars, and educational programs• Coordinated marketing programs with revenue goals of Sales & Business Development teams• Research and development of marketing program initiatives including: creating timelines, budgets, partnership opportunities, sponsorship, collateral development and event execution• Formulated corporate position, messages and vision. Worked directly with clients to coordinate company messages to all units, and communicate internally and externally• Event planning and execution for both public relations and marketing departments• Clients include: IBM (ISS), Airvana, Crossbeam, Dimension Data, GetConnected, NetScout Systems

-Event coordination and assistance for fashion events, shows and networking events including:- Christian Dior “Eat, Drink and Love” Fashion Show Luncheon- Lola (Boston Globe) Models of Excellence Fashion/Jewelry Show- OperaHub/Boston Globe Fashion Show- Boston Fashion Week- Boston Fashion Weekend