Maria Adamo Email & Phone Number

Massachusetts, United States

Greater Boston

-Lead intimate, strategic marketing campaigns for small, local businesses to develop brand identities, forge key partnerships, and ultimately drive and increase sales growth.

Lenexa, Kansas, United States

-Formulated and executed brand strategy and communications-Worked in tandem with senior executive leads to develop strategy -Managed various in-house creative teams to execute client vision

New York, NY

• PR Director
• Formulate marketing/communications strategies and client messaging and vision including: brand strategy and vision, innovative marketing initiatives, copywriting, web site content, press releases
• Spearhead project management and strategy for breakthrough marketing initiatives based on client and brand objectives, and budgets
• Event management, research, planning and execution including: conception, budgeting, vendor relations, sponsorship/partnership programs, influencer outreach, creative copywriting and collateral development
• Spearhead marketing strategy and communications for team’s client roster
• Main point of contact for all clients, and as team lead for vision and strategic initiative management and execution

• Coordinate and manage public relations/marketing programs
• Formulate client messaging and vision, outreach to appropriate media and influencers
• Event planning research, planning and execution including: venue/location scouting, vendor relations, sponsorship and partnership programs, media outreach, influencer outreach, press/guestlist buildouts, and event.
• HL Group company social media ghostwriter/expert- spanning across all clients of companyto develop and post content on behalf of HL Group (Twitter: @hlgrp, Facebook: HLgroup)

• Develop and maintain social marketing initiative for graduate marketing program
• Assistant to graduate program directors: program research, development, and recruitment

• Supported Media Relations department in writing of media advisories/press releases, pitch development and execution, and building and expansion of press relationships
• Developed and implemented social media marketing campaign for new high school trivia television program (High School Quiz Show, airing March, 2010)
• Programs include: Curious George, Arthur, Evolution: Darwin, High School Quiz Show, WGBH Lab

• (Freelance)
• Assist producers/stylists with execution of styling, event coordination, and photo shoots

• Established and managed public relations programs for agency clients including: media relations, pitch development, speaking engagements, sponsorship procurement, lead generation, partner co-marketing, industry events.
• Coordinated marketing programs with revenue goals of Sales & Business Development teams
• Research and development of marketing program initiatives including: creating timelines, budgets, partnership opportunities, sponsorship, collateral development and event execution
• Formulated corporate position, messages and vision. Worked directly with clients to coordinate company messages to all units, and communicate internally and externally
• Event planning and execution for both public relations and marketing departments
• Clients include: IBM (ISS), Airvana, Crossbeam, Dimension Data, GetConnected, NetScout Systems

-Event coordination and assistance for fashion events, shows and networking events including:- Christian Dior “Eat, Drink and Love” Fashion Show Luncheon- Lola (Boston Globe) Models of Excellence Fashion/Jewelry Show- OperaHub/Boston Globe Fashion Show- Boston Fashion Week- Boston Fashion Weekend

Bachelor Of Arts, English Literature

Master Of Arts, Global Marketing Communication And Advertising

Activities and Societies: Graduate Dean Award Recipient, 2010

Uk Semester Study Abroad, Technology, English Literature, Art History