María Pellicer Gómez-Hortigüela Email and Phone Number

Four months project developing a tailor-made plan in order to strength the abilities to gain new business and saleability of their products and services. Strategic parts of the project included:- Strategic leadership aimed to gain new business: Coordination of the different agency teams optimising the approach (strategic and tactics) to gain new business.- Creation of the agency credentials (General and one in particular regarding a particular competition entry).

• Designing and implementing Marketing Plans for clients from different markets: Telecommunications, Mass-market consumer goods (FMCG) and Banking.• Customer Management/Service: Providing tailor-made solutions and advice to customers using the company products or services. Investigating and solving customers' problems. These issues/solutions where solved by analysing and interpreting data to identify patterns and solutions, including: o Surveys and focus groups (pre-test and post-test).o Analysing relationship between the client and the agencies. o Market researching.o Brand researching..• Media Management. Liaising between the client and the selected the media agency regarding the projected plans.• Coordinating International projects: Analysing and evaluating the annual advertising activity of international companies throughout 13 countries including European Markets and South American ones.• Gaining new Businesses/leads: Creating new business relationships with potential partners/customers. Effective presentations. Negotiation.• Creating new products and services. Developing the Company.• Head-hunter Consultant. Specialised in Marketing Management and Creatives.

- Preparing budgets and submit estimates for program costs as part of campaign plan development.- Planning and preparing advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.- Coordination Department activities: Sales, media, finance, trade marketing, legal, Development (R&D) …- Creation and Development of advertising Campaigns: Communication Strategy, Creativity and Media (Briefings, Castings, Filming, Postproduction, Analysis and Evaluation of results, Presentation, Reporting).- International shooting: The States (New York, Miami, Las Vegas, Los Ángeles) South America (Argentina) Africa (South Africa-Cape Town)- Evaluating marketing campaigns. Pre-test and Post-test- Monitoring Brand evolution- Monitoring competitor activity

AMENA now ORANGE (after being acquired by France Telecom)Marketing Analyst: Business Area- Defining a communication territory for business area guarantying the values of the brand.- Working with creative and media agencies to develop advertising materials: final client and sales force- Briefing and selecting creative ideas- Interdepartmental coordination: Media, Research and Development (R&D) Sales, Legal, Product managers…Marketing Analyst: Digital area- Creating the first on-line area of the company

As a Market Analyst in the Brand-new CMD (Customer Management Department) my main responsibility was designing, developing and integrating Marketing Campaigns orientated to the customer base.Tasks typically involve:- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations. - Communicating with target audiences and managing customer relationships. - Managing the production of marketing materials, including leaflets, posters and e-newsletters. - Writing and proofreading copy. - Arranging for the effective distribution of marketing materials. - Maintaining and updating customer databases. - Conducting market research such as customer questionnaires and focus groups.contributing to, and developing, marketing plans and strategies. - Evaluating marketing campaigns. - Monitoring competitor activity. - Supporting the Senior manager and other colleagues.

Reporting to the Planning Strategic Director and as a Junior Copywriter:- ATL Advertising: Mass media (TV, cinema, posters and radio scripts) promoting brands.- BTL Advertising: Brochures, Leaflets, Press Advertisements and Direct mail. As a copywriter I was responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This could include creating straplines, slogans, body copy and scripts. Both independently and as a part of a team the creative process used to involve:- Meetings with account executives to discuss the client's requirements and core messagesfamiliarising themselves with the product, target audience and competitor activities in the market.- Brainstorming ideas and concepts for the visual and words with other members of the creative team.- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)modifying copy until the client is satisfied.- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.- Casting actors and models to appear in advert.