Maria Ercuș-Pepine Email & Phone Number

Germany

Romania

Berlin Area, Germany

Berlin

I was in charge of international media relations, award submissions, developing strategic communication approaches and articulating the content plan across media channels. Daily responsibilities included rapid creative ideation and stakeholder management (bloggers, partners, volunteers). Here are highlights of my results:- submitted winner applications for the SXSW Interactive Innovation Award, Shorty Social Good Award, and The Webby Award. Coordinated The Classy Award and Cannes Cyber Lions applications (finalist);- coordinated international media relations resulting in high-profile media clippings: AlJazeera, Le Figaro, ARTE, Middle East Eye, Radio France, Take Part, etc.;- coordinated two volunteers for a thorough research of the Millennial audience; building on the insight into their charity giving habits, we developed creative briefings for digital agencies and crafted project proposals;- supported the management in process of defining the brand identity;- created the briefing and drafted the content for state of the art media materials.*ShareTheMeal is the app to crowdfund the fight against global hunger. It is the most efficient and innovative tool developed by the United Nations World Food Programme to engage digital natives in the fight for global food security. Learn more here: www.sharethemeal.org

Bucharest

Coordinated P&G Always’ most significant communications campaign on empowering Romanian women. Coordinated Febreze’s relaunch on the Romanian market. Lead various special projects and events on several major P&G sub-brands, most notably Fairy, Ariel, and Pampers. Organized consumer events, special projects, and media relations for Microsoft Romania. Handled daily and weekly news reports for GlaxoSmithKlein. Here are some of my results:- won PR Romania’s Silver Award for Excellence with Always, “Women in motion” - stakeholder campaign aiming to empower users to make better decisions regarding their health and femininity. The campaign was so successful, that it continued throughout one more year;- organized informative glossy events for the launch of two educational booklets dedicated to women and received very positive feedback emphasizing the quality of the meetings and the materials.Women In Motion Guide: http://bit.ly/2aFwXgO - read by more than 5.500 women;5 Careless Days Guide: http://bit.ly/2a6JVGA - read by more than 7.000 women;- effectively managed the contact with Oana Cuzino, a local celebrity who was voted most trusted public figure on health and medical issues;- designed and implemented effective guerrilla activities for Febreze, driving extensive national coverage - over 30 outlets reporting on the brand;*Graffiti Public Relations is an exclusive affiliate of Ketchum and a Top 3 PR agency. It stands out as an agency that provides integrated PR services with a focus on building great corporate narratives and multiplatform storytelling. Learn more here: http://www.graffitipr.ro/

Bucharest

In charge of designing, planning, and implementing two national CSR programs for Unilever and Eco-Rom Ambalaje (local SWC expert). Assisted on creative ideation and events for national awareness campaigns for Merck Sharp & Dohme Romania and helped devise creative concepts for Cadbury Romania. Here are some of my results: - won Gold in European CSR Awards with Eco-Rom Ambalaje, for “The Green Lab For Recycling”, a national educational program for primary school students to learn about selective waste collection and recycling;- won PR Romania’s Silver Award for Excellence with Unilever, for “Hygiene at home and in schools”, a national educational program for school children to learn about personal and family hygiene, personal care, and health;- got promoted from Junior Account Executive to Account Executive in only 10 months.*McCann PR Romania is a Top 5 PR agency, part of McCann Group Romania and a Weber Shandwick affiliate. The agency leads through bringing brands and communities together by making not just memorable brand experiences, but meaningful communications. Learn more here: http://mccannpr.ro/

Bucharest

*Responsibilities*Created and disseminated content for the promotion of the plays. Secured barters with key media outlets promoting underground art and culture.*Results*Secured and managed over 15 partnerships, including national radio stations and major national weekend publications.

Bucharest

*Responsibilities*Launching the first quality storytelling magazine addressed to students. Establishing media partnerships across a variety of channels Planning and organizing the first event on the topic of storytelling.Leading a team of 8 young, passionate juniors through the entire editorial and development process. See more here: http://carevasazica.com*Results*Overwhelmingly positive feedback, from readers to partners and from within the organisation;Pre-launch event on storytelling attended by more than 60 people, location at full capacity;Launch event in the hippest location in Bucharest, attended by over 120 people;Trained and assisted 2 of the members into becoming project managers.*Carevasăzică is a magazine that believes students should have space where they can express themselves, letting them tackle issues across a range of subjects and opening them up to criticism from a diverse audience.

Master'S Degree, Education

Netzwerkmanagement Bildung für eine nachhaltige Entwicklung, Schwerpunkt Kindheitspädagogik

Master'S Degree, Brand Management And Corporate Communication, 9.66

Activities and Societies: French Courses; Cultural Anthropology;Cinematography; Screen writing; Acting classes; Urban AnthropologyHad my.

Bachelor'S Degree, Communication And Public Relations, 9.33

Activities and Societies: Volunteers for Ideas and ProjectsMade my degree on the topic of feminine terrorism, specifically on the Chechen.