Maria T. Perea Email & Phone Number

Hershey, PA

Impact the go to market strategy for THC seasonal programs. Main sales point of contact with other business functions for the strategy and program creation of the seasonal business across Hershey's snacking categories.

Hershey, Pennsylvania

Leading the development of insights and strategies to drive the business with US Hispanic, Millennial and Lower Income consumers in the US impacting future business plans

Hershey, Pennsylvania

Lead the US Hispanic business driving new consumer communication and shopper initiatives across brands, channels and customers. Directed the Urban Retail Sales Team increasing distribution and portfolio presence in Hispanic food chains and independent stores in the US.

San Juan, Puerto Rico

Expanded GM responsibility to include all Caribbean market distributors. Implemented a demand forecasting process and joint business plans to secure adequate inventory levels and drive in market initiatives.

San Juan, Puerto Rico

Guided a multidisciplinary and multilevel team to achieve financial and business objectives through organizational alignment and strong team integration. Spearheaded the design and expansion of the Puerto Rico organization to meet company goals and objectives, including gaining approvals of annual Budgets and 5 Year Strategic Plan by International.

San Juan, Puerto Rico

Oversee PR operations for sales, marketing, finance, product supply, IT, HR. Directed PR integration efforts of Gillette into three separate entities, and definition of P&G Caribbean Distributor network. Lead the redesign of overall combined company vision, goal and long term strategy.

Guaynabo, Puerto Rico

Oversee PR, the Caribbean and Duty Free Latin America operations. Complete accountability of company business strategies, annual budget and operational plans and results. Redesigned the ‘go-to-market’ distribution network and implemented the Mobile Sales Force Tool.

Guaynabo, Puerto Rico

Lead regional marketing strategies, planning and budgeting for Central Latina America and the Caribbean. Key markets Colombia, Venezuela, Peru, Ecuador, PR and DR, amongst others. Assess market opportunities for new and existing categories, launched new products. Accountable for P&L results and allocation of marketing funds across countries and/or product.

San Juan, Puerto Rico

Managed the planning and development of all brand marketing initiatives across brands and categories of increasing responsibility. Full P&L accountability, Budgeting and product forecasting. Experienced retail sales representative, supervisor and key account executive for mass / food chains.