Maria Petersen

Maria Petersen Email and Phone Number

Experienced Insights Leader @ Hearst UK
london, london, united kingdom
Maria Petersen's Location
London, England, United Kingdom, United Kingdom
Maria Petersen's Contact Details

Maria Petersen work email

Maria Petersen personal email

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About Maria Petersen

A senior insight professional, passionate about consumers, with 10+ years of data and insight experience, and who has a demonstrable track record of delivering valuable intelligence that provides strategic direction and improves performance.I lead and partner with teams to shape decision-making across a wide range of business challenges (e.g. business model strategy, new product development, product portfolio & pricing strategy, market & competitor intelligence, brand/marketing strategy, segmentation, market-sizing, customer experience & satisfaction), and achieve through a collaborative approach that puts the customer at the centre of the process. Commercially astute, I do so without compromising business goals, and with a keen eye for additional business growth opportunities.

Maria Petersen's Current Company Details
Hearst UK

Hearst Uk

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Experienced Insights Leader
london, london, united kingdom
Website:
hearst.co.uk
Employees:
596
Maria Petersen Work Experience Details
  • Hearst Uk
    Head Of Insight
    Hearst Uk Jul 2024 - Present
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  • Hearst Uk
    Insights Leader
    Hearst Uk Sep 2023 - Jun 2024
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  • Tortoise Media
    Head Of Insights
    Tortoise Media Jan 2022 - Sep 2023
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  • Dow Jones
    Vice President, Customer Intelligence
    Dow Jones Nov 2016 - Jan 2022
    As VP, Customer Intelligence at Dow Jones, I lead a multi-award winning, global team of insight professionals developing, executing, and advocating for customer intelligence strategies across Dow Jones's broad portfolio of B2C and B2B brands, from The Wall Street Journal, Barron's, and MarketWatch to Factiva, Newswires, and Risk & Compliance to ensure that the needs and behaviours of the costumer remain at the heart of business decision-making. This includes managing a team of highly skilled research professionals and working collaboratively with other data teams to deliver complex insight projects from inception to implementation across a wide range of stakeholders - from senior management, corporate strategy, business development, global sales & marketing via technology through to newsrooms, finance, and innovation. The Customer Intelligence function is an integral partner in the delivery of cross-departmental projects (strategy-formation, foresight generation, NPD, concept testing, portfolio development, market-sizing, pricing, value proposition, segmentation, brand tracking, marketing effectiveness & creative evaluation, advertising & sales support, audience insight, thought-leadership, etc.) and the provision of customer, competitor, and market insight to shape strategies across Dow Jones.
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  • Dow Jones
    Customer Insight & Knowledge Director - Global
    Dow Jones Jul 2015 - Nov 2016
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  • News Uk
    Senior Customer Insight Manager - The Sun, The Times, The Sunday Times & Business Dev.
    News Uk Mar 2012 - Jul 2015
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  • News Uk
    Sales & Circulation Executive
    News Uk 2010 - Mar 2012
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  • Idg Communications
    Database Manager
    Idg Communications 2007 - 2010
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Maria Petersen Skills

Digital Strategy Digital Media Segmentation Digital Marketing Publishing Newspapers Online Advertising Management Direct Marketing Advertising Media Planning Copywriting Business Development Customer Insight

Maria Petersen Education Details

Frequently Asked Questions about Maria Petersen

What company does Maria Petersen work for?

Maria Petersen works for Hearst Uk

What is Maria Petersen's role at the current company?

Maria Petersen's current role is Experienced Insights Leader.

What is Maria Petersen's email address?

Maria Petersen's email address is ma****@****nes.com

What is Maria Petersen's direct phone number?

Maria Petersen's direct phone number is (609) 520*****

What schools did Maria Petersen attend?

Maria Petersen attended Goldsmiths, University Of London, Goldsmiths, University Of London.

What skills is Maria Petersen known for?

Maria Petersen has skills like Digital Strategy, Digital Media, Segmentation, Digital Marketing, Publishing, Newspapers, Online Advertising, Management, Direct Marketing, Advertising, Media Planning, Copywriting.

Who are Maria Petersen's colleagues?

Maria Petersen's colleagues are Callum Black, Melinda Carter, Tasmin Foster, Amy Dawson, Drew Kirkland, Saska Graville, Michael Rowley.

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