Maria Fernandes Email & Phone Number

Seattle, Wa, Us

Responsible for improving MX selection performance across all categories through insights and improved reporting, developing and implementing cross-functional initiatives and working with the individual Category leaders to share best practice to improve category performance.

Seattle, Wa, Us

• Led team located in the US and Europe on the strategy design and management of Global Stores (e-commerce). Full P&L accountability.• Designed, proposed, and implemented a management and organizational model to support the Global Store business growth.• Conceptualized and led the implementation of business KPIs and business review process, increasing visibility and enabling business managers to generate actions to improve Store performance and customer satisfaction.• Partnered with corporate and local teams to implement strategies that brought the highest traffic Store to profitability.• Designed and implemented merchandising strategies and operational optimizations that resulted in 4x sales growth YoY of the most profitable store.• Created and proposed a Prime fulfillment optimization functionality, improving Prime units sold penetration by 1,000bps.

Redmond, Washington, Us

• Revamped Microsoft Business Solutions sales model, role and organizational blueprint design of a worldwide sales and marketing organization, aligning to Microsoft-wide investment plan.• Designed and implemented a worldwide sales model that drove focus on sustainable opportunities, increasing engagements return, securing contribution margin and productivity level. • Created and collaborated with WW teams to implement a strategically aligned account segmentation that became the main input for the sales model, as well as for a revamped incentive plan, organizational blueprint design, and quota distribution process.Awards: Be Bold – for the work developed on redefining the Agency/Advertiser Segmentation WW Sales Ops Team Impact – for the design and implementation of Multi-Market sales motion

Bellevue, Wa, Us

Mobile and Digital marketing• Managed retail accounts and mobile & digital signage solutions that drove customer acquisition, retention and targeting of millions of shoppers per week. • Strategized and launched the Mobile Engagement solution for the largest US retailer. Mobile campaigns becoming a new source of merchandising revenue for the retailer.• Engaged manufacturers (CPGs) to participate in the online & digital signage programs through the design and management of digital campaigns that resulted in positive ROIs. • Revamped client’s online interface, growing the number of web engagements and content inventory by 30%.

Seattle, Wa, Us

International markets improvement strategy and implementation. Integration of markets or acquired companies.• Created framework and financial model to conduct improvement analysis of underperforming markets. Managed team, analyzed the Puerto Rico market and recommended to senior leadership a cross functional turnaround plan; after six months, the business started to move towards profitability.• Managed cross functional and cross country teams (nine functions and two countries) in the integration of the Eastern Canada market. Market integration was complete in four months and on budget.• Implemented Starbucks’ information technology platform in all stores located in Beijing. This initiative allowed this market to communicate directly with the headquarters utilizing Starbucks’ standards. • Led the incorporation and change management activities of an acquired company into Starbucks’ organization and processes. The manufacturing schedule was unaffected and the project completed under budget.

Chicago, Illinois, Us

Responsible for the overall project, Kearney team and all client interactions on a day to day basis.• Managed team responsible for recommending an operational strategy and re-organization for the largest high tech company in the world. Implementation plan resulted in high gains in efficiency and reduction of duplicate activities.• Coordinated the spend diagnostic for a large consumer goods company, earning A.T. Kearney the implementation of the project and the client $100 million savings.

Chicago, Illinois, Us

Promoted to provide support to more complex projects and client interactions.• Redesigned the customer service organization for the largest health plan provider in California. Managed a team of 14 client senior executives in a strategic project that improved customer satisfaction by 30%. • Designed process and operations re-organization for the Maintenance Repair and Operations (MRO) program; an engagement that generated over $55 million savings to one of the largest auto companies in US.

Chicago, Illinois, Us

Responsible for a work stream within a project, performing analysis and coordinating client and internal teams.• Successfully led 15 client senior executives in the organization and management model redesign of a $1.7 billion domestic pulp and paper company, earning A.T. Kearney the implementation of the project.• Designed a global customer relationship management (CRM) strategy for a major pulp and paper company, leading to a 35% increase in international market penetration.• Formulated business plan for a $45 million new business unit of the largest Latin American utilities company.• Developed valuation model to evaluate five divestiture options for the largest Brazilian government bank.• Worked directly with senior management of Brazil's largest public retail bank to restructure and implement processes that increased the unit’s productivity by 50% and gross margin by 17%• Managed team responsible for a multinational operations assessment for the leading British consumer goods company in Latin America, an initiative that reduced costs by 13% ($60 million).

Ludwigshafen, De

Conducted specific projects and analysis for various South American business units.

Bachelor'S Degree, Business Administration

Mba, Business Administration