María Paula Franklin Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

NETFLIX - NBC TV NETWORK - PARADOX MUSEUM- Designing social media strategies to achieve marketing targets.- Manage and delegate responsibilities and provide directions to other team members.- Supervising international social media accounts to ensure up-to-date content. Create and implement - along with Community Managers - ongoing social media and communication campaigns on all social media channels (Instagram, Facebook, LinkedIn, Twitter, Tiktok, YouTube) adapting content to suit different platforms and audiences.- Collaborate with other internal teams (Creative, Marketing Acquisition, CRM, etc.) in 360º campaigns.- Encourage collaboration across teams, markets and departments on social media strategy.- Build relationships with partners, customers, potential customers, industry professionals and influencers.- Setting KPI's for our strategy and monitor, track, analyze and report on performance on social media platforms.

Madrid, Comunidad De Madrid, España

Team leader & Social Strategist Manager.(Ac2ality - Airbnb - CaixaBank - Diario ABC - El Diario Vasco - Fundación CEU - McDonald's - Repsol - Ubisoft - Xiaomi)- Leading new business projects, defining structures for every social media and influencer marketing proposal, intern workflows and timings.- Definition of strategic routes for social and influencer projects end to end from exploring and extracting data, insights, and building structured solutions.- Working closely with various agencies (Tangoº, &Rosàs, Havas) to identify new business opportunities and product ideas for active clients.- Continuous trend-hunting using different techniques and tools to maximize the impact of the proposals and its execution.

Madrid, Comunidad De Madrid, España

Platform strategist leading multiple clients and new business.(AEDAS Homes - Bankinter - Bioderma - Exolum - MERCK - SeQura - Sephora - SkinGenerics)- Development and implementation of innovative social and digital brand engagement strategies, integrated with overall client marketing objectives/goals.- Overseeing client’s SM channels including editorial planning, content development, paid media, monitoring/analytics and ongoing social strategy.- Definition of KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital/social media campaigns. - Serving as a key day-to-day client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed.-Supporting new business development efforts.- TikTok: Content strategy - Playbook creation and workshop sessions for clients

Madrid, Comunidad De Madrid, España

In charge of Marketing Strategy and customer acquisition for 24Studio, working in a team of 20 people and leading one of three (designer and content creators).- Creation of content strategy plan, tone and brand guidelines.- Execution and optimization of social media strategies / Social Ads (Facebook, Instagram & LinkedIn) with objetives and KPIs measurement.- Planning and management of social media content calendars and deadline tracking.- Development of strategy analytic reports with different tools and platforms such as GoogleAnalytics and GoogleAds.

Definition and execution of digital strategies, KPI setting and channel optimization, to get the greatest content impact and engagement.- Development of editorial calendars and social media contents adapted to each channel, with special focus on Instagram and Facebook.- Direction and production of visual and audiovisual content in house with partners.- Development of social media tracking reports for clients.

Market Research, Customer Insights, Monitoring Competitor activity to ensure Market knowledge.- Assessment of new trends and understanding consumers needs to anticipate major challenges and innovations- Identifying opportunities for new business or products, as well as consulting and advising on communication channels/strategies- Key Support in strategic planning to develop inspiring insights and effective brand platforms.- Trendhunting: anticipating trends and discovering key learning outtakes connected to brandsClients: McDonald's - Coca-Cola - MAPFRE - C&A - Bezoya - Shiseido

Madrid Y Alrededores, España

In charge of content planning and curation for social media.Looc Magazine: music and lifestyle editor.- Content planning and curation for social media- Development of editorial caledars- Development of social media tracking reports for clients. - Event planner at ME Madrid (Meliá group)Clients: ME Madrid by Meliá - Cinco Jotas Restaurants - Osborne

Brand & Culture

In-depth course on the keys that help to read culture from now on, as well as on methodologies to identify cultural trends and tensions..

Grado En Comunicación, Comunicación

Professional in Communication, understood as a sociocultural, aesthetic, narrative, transmedia, strategic, creative and linguistic.

Intercambio Académico, Marketing