Maria Pía Valcárcel Email & Phone Number

Tordera, Cataluña, España

Tordera, Cataluña, España

Lima, Perú

Serve as member of non-profit civil association focused on empowering citizens through dissemination of reliable, clear, and impartial information, enabling them to form independent opinions. Raise awareness and educate public about current issues to foster well-informed society. Engage in social media communication under brand AHORA YA LO SABES.● Established and managed Instagram page that organically grew to 80,000 followers within span of two years.● Won scholarship to participate in innovation incubator.● Received invitation from Ministry of Culture to present project at the Peru Bicentennial event.

Lima, Perú

Represent MGA Entertainment's toy brands, including LOL Surprise, Little Tikes, and others, in Peru. B2B sales business of $7M annual revenue, which supplies main retail companies in country, like department stores and supermarkets.● Delivered 20% growth in sell-in between 2021 and 2022, effectively revitalising market post-COVID.● Achieved 200% surge in sell-in within traditional market from 2021 to 2022.● Accomplished 185% growth in sell-in for Rainbow High brand compared to 2021.● Realized substantial 143% growth in sell-out for Rainbow High brand compared to 2022.

Lima, Perú

Currency exchange fintech

Provincia De Lima, Peru

Led end-to-end management of young men and Jeans categories within men's clothing department to achieve sales targets, margin optimisation, and inventory management. Planned and executed processes, including procurement, product mix definition, supply chain management, pricing strategies, and campaign development in collaboration with marketing department. Crafted store display concepts and communicated strategy to ensure consistent implementation across all locations. Negotiated terms with new suppliers and secured promotional agreements with existing ones. ● Achieved exceptional results during Christmas campaign, driving 115% growth in sales and 112% increase in contribution within young men category.● Achieved 130% sales increase within single season for the jeans category.● Implemented NOW OR NEVER promotions within Jeans department, resulting in Jeans becoming top-selling category in men's department.

Lima, Perú

Spearheaded formulation of comprehensive strategies to accomplish sales, margin, and contribution targets, while managing $3M purchase budget, including introduction of innovative new products. Curated product assortments based on historical performance, identified improvement opportunities, tracked fashion trends, and assessed customer needs. Negotiated purchases with national/international suppliers, including those in China and India. Engaged in international trade fairs, such as Canton (China) and Ambiente (Frankfurt).● Changed the assortment of basics for one more fashion-oriented, and thus achieved sales growth exceeding 20% in every seasonal cycle.● Secured exclusive import rights for CLIP FRESH plastics brand, leading to rapid stock depletion within two months and establishing it as top-selling brand in plastic containers.● Elevated market share of proprietary brand versus national brands, transitioning from 50/50 split to 60/40 advantage, achieving increase in margin of category by 4%.

Lima, Perú

Led product development initiatives and conducted negotiations with suppliers located in China, India, and Bangladesh. Administered $4.5M purchasing budget to achieve sales and margin targets. Oversaw pricing strategy, store display concepts, inventory management, and development of catalogues and promotions.● Introduced fashion collection capsules, resulting in exceptional sales performance, surpassing sales and margin targets, achieving 120% compliance rate within single year, and driving 50% year-over-year sales increase.● Successfully maximised category margin by 3% within one year.● Pioneered creation of inaugural collection of Peruvian organic cotton products for infants.

Lima, Perú

Women’s clothing brand.

Lima, Perú

Master Of Business Administration - Mba, Sponsored By Iese Business School

Advanced Coaching Training Program, Coaching

Bachiller, Administracion De Empresas

Activities and Societies: CEUP - Directora de Marketing, Equipo de futsal, UP - Model United Nations

Diplomado, Retail Management