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Senior executive with demonstrated expertise driving breakthrough revenue growth, profitability, and market share for ambitious technology product/service organizations. Key product niches worked in to date include Cybersecurity, Mobile/Telecommunications, IoT, Enterprise Software, Cloud/SaaS, and Social Media.Skilled at helping startups and growth ventures identify optimal ecosystem niches, develop reference customers, accelerate market growth and target their funding, focus, and resources to meet strategic objectives. Additional strengths cultivating relevant talent, partners, product offerings, and business plans. Deep network of contacts throughout the globe, in addition to expertise in corporate VC fundraising. Representative Accomplishments:• Developed/launched 30+ profitable global enterprise and consumer mobile products to date• Quadrupled product revenues for Nielson through pivoting of a new data benchmarking product• Led double-digit sales gains for The Immersion Lab despite a severe market downturn• Managed cross-functional teams in defining the digital strategy for a mobile carrier• Founded a Corporate Venture Capital firm focused on early growth-stage technology company deals• Led development of innovative marketing plans and go-to-market strategies to launch global products in the US• Built world-class global partner ecosystems and product roadmaps for multiple organizations• Cultivated and managed strategic alliances with top OEMs and firms such as Huawei, ZTE, Oracle, and Microsoft• Worked with partners on a $5.5 billion project involving the simultaneous global deployment/launch of a new telecomm service in 27 countries worldwideAreas of expertise:Product Marketing & Management; Digital Transformation; Global Business Development; Market Ecosystem Research & Analysis; Product Commercialization; Multi-Cultural Team Leadership; New Product Introductions / Launch; New Ventures & Startups; Partner Development & Relations; Product Roadmap & Lifecycle Planning; Team Mentoring & Leadership; M&A Due Diligence / Integration; New Market Identification & Entry; Revenue Acceleration & Growth; Fundraising & Venture CapitalOpen to all relevant contacts and conversations
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FounderScalesparkSan Francisco, Ca, Us -
Funding Strategy, Technology Commercialisation, Innovation, Angel Investment, AdvisorFirst Principles Jul 2019 - PresentDelivering investor strategy, attractiveness and traction for portfolio companies of Funds, Accelerators and Incubators using the investor lens on how companies present themselves to investorsConsulting services for:* US Investor readiness and funding strategy* Investor readiness master classes* US market entry strategy and acquisition* Market Value Proposition Testing & Assessment* Business Development for New Market Opportunities* Product Strategy* Early Growth Funding Deal Sourcing
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Operating PartnerUnicorn Growth Capital Jul 2021 - PresentUnicorn Growth Capital is an early-stage VC firm investing in the future of FinTech enabling financial inclusion -
CooFemmar Mar 2023 - PresentEmpowering women with knowledge and solutions about menopause to provide optimum wellbeing in their second half of life. 91% of women who have completed the Femmar Program reported becoming symptom free within 2-20 weeks. Femmar works with companies to offer a viable solution to their female employees suffering from menopause, at little to no entry cost. https://www.femmar.com/femmar-as-a-benefit -
MemberInternational Women'S Forum Jan 2020 - PresentWashington, District Of Columbia, Us -
Sr Innovation ConsultantRunway Innovation Hub Oct 2021 - Nov 2022Runway provides workspace, innovation consulting and event services to a global community of startups and enterprises.For startups:We equip tech companies with all-inclusive workspace memberships, weekly events, and access to our global network so they can succeed in growing a business.For enterprises:We help large organizations navigate amongst trends and opportunities, identify and engage with high-potential startups to achieve long-term success.
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Founding Partner | Startup AdvisorBlue Label Ventures Jan 2017 - Jul 2019Co-founded a Corporate Venture Capital company to evaluate, fund, and help scale early-stage technology startups internationally, serving as a strategic investor providing resources/funding and business networking assistance to help portfolio firms accelerate market acquisition, innovation. and growth. Member of investment team responsible for deal flow, due diligence, negotiating terms, and devising corporate strategy. Provided coaching to portfolio company executives and leadership teams on growth strategy, customer acquisition, and development/launch of new products and services. Key product types analyzed incl. cybersecurity, fintech, blockchain, IoT, digital health, payments, and emerging platforms.
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Chief Information OfficerCell C Jul 2012 - Mar 2017Buccleuch, Gauteng, ZaLaunched Africa’s first Wi-Fi Calling service for this mobile carrier within 9 months, achieving the fastest deployment of this service globally with support of 20+ devices, including Apple and Samsung, at launch. Drove significant market disruption with Facebook Over-The-Top services, generating new voice revenue streams and uplift for the company. Led strategic alliances with a series of top alliance partners that included Huawei, ZTE, Oracle, and Microsoft resulting in new innovative products and operational efficiencies. Additionally, led a technology transformation strategy that enabled Cell C to become a highly disruptive player and the fastest-growing carrier within the South African market in a mere 18 months. -
Executive Head, Value Added ServicesCell C Jul 2012 - Dec 2016Buccleuch, Gauteng, Za -
Vice President, In-Market PartnersThe Immersion Lab Jan 2010 - Apr 2012Mono, CaThe Immersion Lab is a Canadian-based leadership development company working with Global 50 companies to accelerate business insights through In-Market immersion. They partner with global corporations to transform business results through unique in-market learning journeys where senior executives exchange ideas and insights on strategic business topics with industry thought leaders and expert practitioners.Established global partner eco-systems and networks with industry thought leaders globally to look at other cultures (corporate and country) to help solve their own internal problems, by looking from the “outside in”. Managed and set up more than 50 in-market programs in India, China, UK, US and Australia for the top Pharma and FMCG customers of The Immersion Lab. Program themes included cultural transformation, corporate innovation, design thinking and strategic partnering. -
Sr. Consultant, Go-To-Market Strategy & Market AccelerationFinpro/Finnode Usa Mar 2006 - Dec 2009Held 3-year role with this Finnish government economic development agency, tasked with opening new markets for Finnish start-ups in the US. Identified new market strategies and led market acceleration studies. Led efforts to streamline and accelerate entry to US customers, increasing qualified sales leads by more than 30% and consistently exceeding all assigned sales targets.
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Sr. Marketing Manager, Nokia Usa Technology Platforms GroupNokia Apr 2005 - Mar 2006Espoo, Southern Finland, FiRecruited to this $51 billion global mobile handset manufacturer, overseeing their “Developer Go-To-Market” program, showcasing and increasing visibility for worldwide developer applications. Created and marketed the Forum Nokia business value proposition to developer and buyer communities. -
Director, Product Management - Mobile Products & Information ServicesNielsen Jun 2003 - Jan 2005Joined this mobile product information services company, holding responsibility for managing new mobile data testing products. Oversaw the full product life-cycle, launched new offerings within the US market, and refined internal processes and contract deliverables to meet aggressive delivery times. Led automation of business processes, reducing product delivery time by 50% and greatly improving client satisfaction and retention. Quadrupled product revenues within first 18 months to over $5 million.
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Principal, Pienaar Consulting: Commercialisation,Business Development,Product MarketingPienaar Consulting May 2002 - May 2003Consulting and contracting services for:• Business Development and customer acquisition• Strategic Channel Partner strategy and acquisition• Product Marketing Strategy including market value proposition definition and market validation• Product Development (Wireless, Mobile, Software)Developed key target accounts and channel partners for the Telecommunications segments in Europe and North America for various US customers.
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Director, Business Development, Professional ServicesSolid, Usa Dec 2000 - Apr 2002Collaborated with Sales and Professional Services teams to develop/launch cutting-edge data processing solutions for market segments in Europe, North America, China, and Japan. Played key strategic role in entry of the firm into the U.S. market, acquired numerous top reference customers and forged a network of 15 international partners such as IBM that generated more than 50% of Solid’s revenue.
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Business Development / Product Marketing ManagerGlobalstar Jan 1998 - Dec 2000Covington, La, UsOne of the first satellite mobile service companies using a constellation of low earth orbit satellites to offer mobile voice and internet services globally. Key team member that helped launch the service in December 1998. Responsibilities included refining the product strategy for launch and enabling the various network partners globally to be launch ready to offer the service. Responsible for global market and service development as well as deployment for early revenue generation services on the Globalstar network. -
Sr. Product Marketing Manager: Value Added ServicesLucent Technologies - Octel Messaging Division Apr 1996 - Dec 1997Espoo, Southern Finland, FiDefined and managed development of call applications for Octel's messaging platforms for global markets. Octel got acquired by Lucent. -
Director, Value Added ServicesVodacom (Vodafone), South Africa Oct 1993 - Apr 1996One of the initial 21 employees launching wireless service in May 1994. Responsible for all Value Added Services in the start up of one of the most successful early GSM network launches globally. Launched 24 new services within the first 12 months.
Maria Pienaar Skills
Maria Pienaar Education Details
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University Of PretoriaEe
Frequently Asked Questions about Maria Pienaar
What company does Maria Pienaar work for?
Maria Pienaar works for Scalespark
What is Maria Pienaar's role at the current company?
Maria Pienaar's current role is Founder.
What is Maria Pienaar's email address?
Maria Pienaar's email address is ma****@****ail.com
What schools did Maria Pienaar attend?
Maria Pienaar attended University Of Pretoria.
What are some of Maria Pienaar's interests?
Maria Pienaar has interest in Innovation, Networking, New Technology, Scuba Diving, Golf.
What skills is Maria Pienaar known for?
Maria Pienaar has skills like Leadership, Product Marketing, Marketing Management, Information Technology, Product Marketing And Management, Consulting, Revenue Acceleration And Growth, Strategic Partnerships, Channel, Digital Transformation, Complex Problem Solving, Executive Management.
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