Director Of Marketing And Communications
CurrentResponsible for connecting stakeholders with the agency and engaging the general public through a variety of traditional, digital, and grassroots techniques. Create organization messaging. Review and edit external communications.*Oversaw launch of Literacy Pittsburgh brand in concert with senior staff and outside firm, including website, advertising, public event, and ongoing implementation and oversight.*Implemented consistent communication with stakeholders to include tailored monthly e-newsletters to volunteers and to donors, as well as a biannual print newsletter.*Created and manage internal outreach and marketing committee to coordinate and prioritize efforts and promote an open flow of information.*Launched first-ever student recruitment campaign resulting in a 164% increase in student inquiries.*Collaborated with consultant and web developer to improve site search rankings, resulting in increased traffic and a net gain of 266 in search positions.