I work with technology companies that create IT products for both IT specialists and CxO audiences.I help my clients scale from small businesses to medium-sized enterprises by building a marketing system.In my work, I use:- Long-term marketing strategies that help you build a company's reputation and brand in the market- Short-term marketing strategies that solve the task of lead generationAdditionally, my team and I assist businesses in implementing marketing projects for lead generation, corporate blog creation, and PR.My experience:- 17 years of experience in B2B marketing within the IT industry. - Leading a successful team of 10 experts.- Мarketing planning: strategic, long-term, short-term, and annual. Including budgeting and media planning.- Sales analytics, evaluating the effectiveness of advertising campaigns, and calculating ROMI.- Market trend analysis and monitoring competitor activities.- Launching and promoting new products in the market.- Developing marketing materials for various communication channels.- Experience in promoting company products includes: creating content for corporate blogs and website including SEO texts; lead generation through advertising campaigns on platforms such as Yandex, VK, Telegram, MTC, as well as through emailing and banner advertising on relevant blogs and media.- PR: Developing and implementing strategies, preparing materials (press releases, video reviews, expert columns, press conferences, press tours).- Experience in digital marketing tools and capable of integrating them to establish communication with clients and professional communities. This includes PPC and target, media advertising, email marketing, and SEO.
Listed skills include Channel Partners, Marketing Management, Management, Demand Generation, and 13 others.