I work with technology companies that create IT products for both IT specialists and CxO audiences.I help my clients scale from small businesses to medium-sized enterprises by building a marketing system.In my work, I use:- Long-term marketing strategies that help you build a company's reputation and brand in the market- Short-term marketing strategies that solve the task of lead generationAdditionally, my team and I assist businesses in implementing marketing projects for lead generation, corporate blog creation, and PR.My experience:- 17 years of experience in B2B marketing within the IT industry. - Leading a successful team of 10 experts.- Мarketing planning: strategic, long-term, short-term, and annual. Including budgeting and media planning.- Sales analytics, evaluating the effectiveness of advertising campaigns, and calculating ROMI.- Market trend analysis and monitoring competitor activities.- Launching and promoting new products in the market.- Developing marketing materials for various communication channels.- Experience in promoting company products includes: creating content for corporate blogs and website including SEO texts; lead generation through advertising campaigns on platforms such as Yandex, VK, Telegram, MTC, as well as through emailing and banner advertising on relevant blogs and media.- PR: Developing and implementing strategies, preparing materials (press releases, video reviews, expert columns, press conferences, press tours).- Experience in digital marketing tools and capable of integrating them to establish communication with clients and professional communities. This includes PPC and target, media advertising, email marketing, and SEO.