- Developed and implemented a comprehensive communications plan for Orientation and Transitions for Summer 2021, Fall 2021 and Winter 2022 terms, targeting new students.- Researched, wrote, edited, and formatted newsletters for new students, considering the student lifecycle.- Created all elements of email marketing, such as subject lines, email copy, images and CTAs, according to the email marketing best practices. - Tracked the newsletter performance to provide improvements and insights. - Provided live, virtual and written email communication support to students to facilitate their transition into the institution. - Researched, wrote, edited, and produced email, print and social content for internal and external audiences, including students, parents and college employees. - Participated in Instagram Lives on Camosun College account in order to communicate key messages to students.- Composed regular status reports to the Student Affairs Director.

- Planned and developed marketing projects for large companies such as Anima Educacao, C&A and Nubank, involving martech, data analysis, artificial intelligence and automation marketing.- Contributed with clients to help them get the maximum value from their marketing automation systems (usually Oracle products, such as Responsys and Eloqua), planning and monitoring efficient workflows considering their goals: lead generation, acquisition, retention or user experience.- Directed the marketing services team, composed of project managers, statistics and marketing cloud professionals (around 13 professionals), being responsible for task organization and time management.- Implemented the Customer Success processes.- Structured a new area and processes to support the 400% employee growth in 3 years.- Elaborated regular status reports and project results presentations for nationwide client managers and directors.

- Assessed the current business environment and mapped the client journey. - Established content marketing strategies for clients using marketing automation and social media platforms, such as blogs, Facebook and Instagram.- Analyzed and recommend the best-fit tools regarding efficiency and cost, to engage the target markets.

- Instituted the external communication plan focused on branding and product campaigns. - Orchestrated advertising and digital agencies interactions, creating briefings, analyzing and approving the media plan, providing feedback, and monitoring the results. - Led sub-projects within the “BDMG Rebranding Project”, which included: New Site; New Intranet; 50th Anniversary special events, New Signage, New Brand and Visual Identity.- Active contribution to the significant increase in the effective rate of internal communication and brand index over the period between 2012 and 2014, respectively measured by the companies Vox Populi and Copernicus Marketing Consulting.

- Coordinated advertising agency interactions, creating briefings for campaigns and printed material, analyzing and approving the media plan, providing feedback, and monitoring the results. - Shared responsibility for Usiminas 50-year Project, involving initiatives for stakeholders, and led the advertising agency bidding process.

- Developed and implemented institutional and product strategies involving advertising, website, events, media relations and internal communications.- Created and implemented a crisis management plan.- Built the Corporate Communications team, managing ten professionals.- Controlled the budgets of approximately 40 accounts.

- Responsible for media planning of retail and institutional campaigns of Telemig and AmazôniaCelular. Monitoring of campaigns from briefing to the measurement of results. Planning andmanagement of outdoor media. Regular contact with the advertising agency.

- Managed advertising agency interactions, creating briefings for corporate and product campaigns, providing feedback, analyzing and approving the media plan, and monitoring the results.- Developed and implemented the internal communications planning for about 1,500 employees, using several channels such as an intranet, printed publications, boards, emails, and events.- Wrote press releases and organized events within the media relations planning.