• Create websites for clients with WordPress, setting up analytical tools, SEO, and data capturing tools• Design various marketing collateral for clients, ranging from business cards to booklets• Create, implement, and monitor paid Facebook ads, providing weekly reporting and as needed by client• Design website mockups to be implemented by myself or developers, depending on coding required• Create various motion graphics using AfterEffects, including company title intros to :30 commercials• Design original multi-templeted PowerPoint slides for individual or corporate use• Provide clients with strategy reports to leverage opportunities based on company overviews and competitor analyses

- Within the first 6 months, built an internal brand hub to decrease the learning curve of freelancers and new hires, completed all 700+ graphics requests with accurate information and put on hub for internal departments to view for future use when creating graphics requests, and implemented a system for internal teams to view all invoices and proofs for previous projects while also being able to view where current projects were in the development process- Collaborate with marketing agency of record, guiding in the conceptual process and implement comprehensive creative and marketing strategies to build awareness of the Fiesta Bowl’s organization’s business activities each season- Manage brand standards for all events, collaborating with third-parties, vendors, and sponsors to maintain the Fiesta Bowl brand's integrity- Display excellent time and project management skills in order to meet tight deadlines with vendors around events and games- Manage department budget planning and execution- Assist communications department with photo and video creation- Manage Fiesta Bowl museum's displays and graphics, ensuring an engaging experience for all visitors

• Spearheaded a majority of the design projects associated with the Fiesta Bowl Parade, including large banners, maps, credentials, and parking passes• Designed all team-specific on-field credentials for both the Fiesta Bowl and Cheez-It Bowl, as well as the seat credentials for the new Cheez-It Box Seats activation• Collaborated with different print vendors to ensure projects were delivered on time• Designed all collateral within PlayStation Fiesta Bowl guidelines, CFP guidelines, and Cheez-It Bowl guidelines

Worked with Snap’s Creative Assets team to build internal sites for Snap teams. Utilized Confluence to build out pages and sites. Built the team an auto-populating dashboard that provided Snap with an overview of the tasks we were working on, who was working on them, and the number of Snap stories used. Offered insight into new, creative ideas to more effectively build out the team’s vision.

• Developed, implemented, and reported on paid social campaigns for 15+ clients• Oversaw the implementation of 20 clients’ monthly social media calendars• Met with prospective clients and detailed the company’s social media services,providing them with a strategy based on competitor reports and current efforts• Performed regular audits for each client’s platform, determining potential problemsand ensuring clients are taking advantage of new platform features• Implemented new social media team tasks to increase clients’ ROI

Marketing• Work with SVP to manage the strategy and execution of all digital marketing campaigns utilizing display, retargeting, search, email, and paid social channels• Supervise full-time marketing and social media employees, interns, and game-night staff• Monitor digital advertising and social media dashboards and provide reporting on a weekly and monthly basis• Optimize digital marketing campaigns based on key metrics including CPM, CPC, conversions, and overall traffic• Create digital campaigns that integrate with traditional media and the organization's larger promotional strategies• Provide opportunities and fulfill obligations for sponsorship and ticket sales campaigns utilizing digital marketing channels• Work with the Business Strategy & Analytics department to identify database segments and develop targeted campaignsCreative Services• Oversee and partner with cross-functional teams to ensure that all collateral align with approved branding guidelines and strategy• Oversee, create, and delegate Sparks graphic design requests, work load, promotional item vendors, and printing company to keep organized and in line with event needs and deadlines• Oversee in-game advertising inventory, including broadcast and LED boards• Work with SVP to oversee development and execution of TV, radio, digital, direct, and print event creative• Work with and support SVP to develop and create tracking mechanisms for each marketing and media advertising campaign to evaluate overall effectiveness and identify strengths and weaknesses

• Develop Sparks concept and feel for the 2017 season, separate from previous years. • Create and design internal creative for all internal clients, including ticket operations, community relations, ticket sales, partnerships, arena operations, and all divisions of the marketing department. • Develop creative concepts and execute production on team print and interactive material. • Develop, design, and produce editorial material for 2017 Game Day programs for all Sparks home games. • Prepare final layouts for print and oversee the production process. • Prepare images for production through color correction and photo retouching. • Assist with bid process, selecting commercial printers, and manage relationships with vendors during production process. • Serve as the brand ambassador in regards to logo usage and graphic standards. • Support marketing department with various graphics and ads to be used across the team's website and social properties. • Serve as the Web Operations Manager, managing all aspects of the Sparks website within NBA guidelines• Create style guide to be used across all marketing collateral and with the WNBA to ensure consistent branding• Create 2017 Creative/Web recap and 2018 Creative/Web/Marketing Business Plan• Supervise Digital Media Specialist and Web Operations Specialist, and manage/oversee projects given to the creative department

• Throughout the season, provided the Director of Marketing with graphics and marketing material for the website, social media platforms, and emails• Assisted in the development of social media concepts• Designed and formatted GameDay magazines for each homestand• Controlled videoboard using ClickEffects Crossfire during home games• Throughout the post-season, rebranded and brought a new “face” to the franchise• Designed giveaway items for the 2016 season• Provided assistance in the production of Proof of Performance books for over 70 sponsors• Designed Season Ticket Holder books, pocket schedules, hospitality guides and other marketing materials.