In this role, I am spearheading a critical transformation by leveraging advanced data analytics tools and innovative show concepts to optimize on-air programming and drive the evolution of business strategy. - Partner directly with the Chief Merchant Officer, leading a team of 7 professionals to reimagine programming strategy across 2 networks.- Integrate cutting-edge data science and sophisticated analytics models for informed decision-making.- Direct talent management, including casting and scheduling of hosts for optimal program outcomes.- Orchestrate creative collaborations across departments to enhance viewership, engagement, and sales performance.

As the VP of Planning, I led an 85-member team to drive sales growth and achieve company-wide financial goals.- Developed holistic pricing strategies and streamlined communication between planning and broadcast teams.- Synthesized complex data into actionable insights to spot trends and growth opportunities.- Designed promotion strategies, contributing to increased customer engagement and profitability.- Successfully guided the team through major transitions and crisis management.

As the VP of Planning for the Apparel, Accessories, Beauty, and Jewelry category, I directed a team of 2 Directors and 20 Planners to achieve financial goals.- Partnered with buying and e-commerce teams to formulate innovative strategies for profit and sales potential.- Negotiated for optimal airtime allocation and digital product placement, instrumental in driving sales performance.- Led inventory management to optimize cost savings and effective promotional strategies.

As the VP of TV Programming, I led strategic development and maximization of on-air programming across 3 networks and OTT Channels.- Strengthened collaboration with broadcasting teams to align creative show concepts with sales goals.- Pioneered dynamic streaming strategies to adapt to market changes and customer preferences.- Partnered closely with production teams to enhance the customer experience and drive audience engagement.- Reimagined workflows to improve cross-functional collaboration and efficiency.

As the Director of Merchandising Planning, I led comprehensive planning for Apparel and Accessories divisions, achieving remarkable sales growth of 31% in 5 years for the Apparel category. - Managed a diverse team of up to 19 professionals, fostering a culture of collaboration, curiosity, and innovation.- Identified and capitalized on opportunities for cross-promotional shows, maximizing product synergies and viewership engagement.- Developed a strategic liquidation approach to optimize inventory management and introduce new inventory.

Led all merchandise planning activities for the Apparel division. Lead team of 8 Managers, Planners, and Off Air Planner to deliver intended results. Develop strategy, set direction and accountable for sales productivity and inventory management of the division. Grew the Apparel business sales volume 31% over the course of 5 years.

Responsible for overall decisions of guested product placement across all Merchandise groups. Needed to ensure that programming was supported with appropriate number and product category of guest products, and that decisions were financially sound. Coordinated and managed the guest confirmation process in conjunction with buying teams. Served as point person and participant for internal projects that crossed several categories of buying. Coach and train new hires. Developed new work processes to improve work flow communication and efficiency.

Responsible for understanding and maximizing the long and short term sales and business opportunities for multiple businesses, including: Jewelry, Toys, Fitness, Tabletop, Luggage, Live Plants, Cleaning, Floorcare, and personal Care. Managed and maximized category and item sales while managing inventory risk.

Responsible for all activities of Family Medical Practice, including: third-party billing, patient charting, telephone techniques, ICD-9-M coding, patient relations, appointment scheduling and supply ordering. Interacted between doctor and patient, assisting with insurance problems and concerns. Worked as a liaison between the patient and insurance companies, utilizing problem solving skills to get intended results, clearly communicating needs to both the insurance company and the patient.

Responsible for customer service, POS signage, floor displays, merchandise, inventory, cashier functions, and floor moves. Utilized creative thinking and trend knowledge in work with displays and fashion ideas. Outgoing nature enhanced customer service abilities. Displayed leadership in problem-solving situations.