Becky Lopez Email and Phone Number

Oversee the development of categories and related marketing programs to increase sales and gross profit.▪ Plan marketing strategies, selecting suppliers, evaluating new products, evaluating new equipment, promotions, and distribution opportunities.➢ Maintains project schedule by monitoring project progress, coordinating activities, resolving problems.➢ Maintains exceptional external and internal relations by providing direction, guidance, and information, resolving concerns.

• Accurately aggregate all channel marketing calendars into quarterly O&O Marketing Channel file.• Compile weekly Social Media Recap, capturing site specific and user generated merchandise initiatives.• Assist in the commercialization of key marketing priorities. *Requesting, tracking, and communication of product updates to appropriate partners. *Coordinating on-stage merchandise pulls between marketing and retail partners.• Create merchandise power point decks featuring Big Bet product options, validating adequate inventory levels across all O&O channels.

▪ Responsible for vendor communication during the entire product development process.▪ Provided production art images/files as needed to relevant partners.▪ Attended product reviews and brainstormed new product ideas.▪ Worked in tandem with Product Integrity to secure all products that were appropriately documented.

▪ Expertly assort and merchandise curated vintage shop to create visual stories that elevate the customers' shopping experience.▪ Sourced market product and artisanal vendors to enhance core merchandise assortment.▪ Created and installed editorial Window Displays.▪ Attended relevant trade shows.

▪ Responsible for Branded/Swim businesses for 10 US-based Amusement Parks.▪ Created, executed, and managed merchandise mix for Men, Women, and Kids; Vendor base included Quiksilver, Roxy, Billabong, Volcom, RVCA, Fox, Under Armour.▪ Identified and implemented Good/Better/Best pricing strategy in Swim Categories.▪ Successfully negotiated markdown dollars and aged-product return, to minimize end of season inventory liabilities.▪ Placed orders and ensured inventory was properly distributed; reacted to change in demand as needed.

▪ Designed and built custom environments that set the stage for business and personal events.▪ Created mood boards to communicate clients' vision.▪ Sourced unique elements to enhance the theme and story-telling of event.

▪ Successfully conceptualized and launched a new store concept - Disney Vault 28.▪ Provided direction, leadership, training and mentoring for a team of 11 Cast Members ▪ Introduced global and strategic direction to Merchandise partners.▪ Conducted broad market research, identified trends with application to West Coast.▪ Art directed and managed the development and execution of key Disneyland 50th Celebration programs.

▪ Led team for Disneyland 50th, representing Merchandise division to entire Resort.▪ Managed long-range Merchandise direction for key core programs.▪ Worked closely with planning teams to review program selling histories and creates plans that met fiscal targets.▪ Oversaw the Art Team to create main graphic and product-ready graphic elements for core merchandise programs.▪ Provided trend and design direction to internal art teams and freelance graphic artists.

*Bought Fashion Junior Denim and Graphic Tees from LA and NY Markets.*Developed in-house denim line.*Responsible for trend research. *Oversaw training and development of Assistant Buyer.

*Built location assortment mix to best represent brand essence of each store; monitored product selling by each fixture to maximize selling performance.

*Product developed souvenir apparel and soft goods business; focusing on key items that delivered high volume. Strengthened brand affinity by assessing character preference.