- Initiate the digital transformation of the Kessaris House (cultural & operational)- Establish & Staff the Digital Marketing Department (DMD)- Channels of DMD’s responsibility: www.kessaris.gr, www.anastasiakessaris.com, SM Accounts (Facebook, Instagram), Google My Business, WhatsApp, Phone & close cooperation with 9 POS- Manage, organize, lead and train the digital marketing team- Create SOPs for the Digital Department & ensure alignment with business operations- Create Communication manual for Online Customer Care & Community Mgt- Manage Reviews & Crisis- Design, plan and implement the digital marketing strategy & budget of the House- Plan and implement advertising campaigns in multiple channels (eg. Facebook Ads, Display Ads, Google Ads, Print etc)- Coordinate & monitor the execution of marketing activations of the cooperating International Brands (over 17) with the Kessaris House for the Greek market such as Rolex, Bulgari, Panerai etc.- Measure and report on KPIs- Coordinate and cooperate with external teams & agencies for web development, ads (online & offline), media planning, content creation (SM, Native) photo shootings (product & lifestyle)- Lead redesign procedures and improve the User Experience of the websites and the overall customer experience- Supervise and monitor the e-shops’ functionality/operation/sales- Collaborate with all staff and management to ensure that the websites align with brands’ strategy and meet the organization’s standards, processes and goals- Oversee the SM Accounts- Review the quality of content delivered & copywriting when needed (SM Calendars, Blog Posts, Newsletters, Native Articles, Product uploads)- Participate in ESPA business proposals

Train participants of the course "Professional Diploma in Digital & Social Media" organized by Knowcrunch and powered by Deree – The American College of Greece in the areas of:- Website Fundamentals- E-shops & e-Commerce Fundamentals- SEO (on-site & off-site)The diploma is awarded as the “Best Digital and Social Media Diploma in Greece” for 2016 by Social Media World.

Jewelry Store (online & brick-and-mortar) - Lead the redesign process of the current e-Commerce Platform and Website that launched early 2018- Initiate the rebranding process in order to merge Jeweltime & Skaras Jewels brands- Draft business proposals. Approved ESPA proposal for a b2b platform in the jewelry market (August 2017)- Design digital marketing and sales strategy & plans- Optimize the ERP usage translating the business needs into SW processes- Explore, define and implement tactics to drive site traffic, acquire new customers and retain current customers- Develop and implement short and long term strategies to increase website traffic, conversion, average order value (AOV), profitability and reduce cart abandonment- Design promotional marketing activities for sales growth (eg. email Marketing, Loyalty Program)- Design advertising campaigns of the e-shop (eg. Facebook Ads, Google Adwords etc)- Drive sales through third party marketplaces (eg Skroutz, BestPrice) and ensure proper product listing- Supervision, daily management and monitoring of the e-shop (eg. set KPIs, monitor Google Analytics)

A startup that aims at creating a totally new visitor experience by introducing a new model of interaction, engagement, learning and entertainment. With the use of Information & Communication Technologies (ICT) and Playful Learning (PL) methods, the visitor explores and engages with the place of interest (ie. parks, places of cultural and historical heritage etc) in a new and novel way.

Digital Marketing AgencyPlan and execute for AB Vassilopoulos & Interamerican- Social Media Strategy - Content Marketing- Online Community building and management- Online Reputation management- Social Activations- Online Monitoring- Reporting

A startup in online experience consulting for small business- Marketing & Communication planning- Promotional campaigns design- Online marketing- Social Media marketing- Content development- Training & Coaching

The first startup that blends the two worlds, physical & digital, in hybrid games on a physical landscape - Participate in the development of the “EcoKTHMA” business idea- Participate in the drafting of the ESPA proposal (approved project)- Participate in the strategic marketing planning for the startup- Research and assess business development opportunities- Design promotional campaigns

A company that provides specialised consulting services in research and development in information technology, as well as in administration of international and European research projects.- Evaluate the potential of new research calls- Participate in new R&D proposals (fields of expertise: budgeting and project management)- Coordinate the R&D team for the successful submission of proposals within short deadlines

- Plan corporate strategy (Business Plan, Marketing Plan) for Digitalis Consult (R&D and project management services) and the newly established company Exelia Learning (vocational training services)- Plan and implement marketing and communication activities (promotional campaigns, conferences, information days, trainings, press etc.)- Establish business operations- Execute internal audit- Create and maintain the website for Exelia Learning (www.exelia.gr)- Contribute to the commercialization of the European project Play2Speak- Assist in business development

- Coordinate European research consortia - Write project performance reports- Follow-up budget procedures- Organize and audit financial reporting activities - Check the quality of reports and deliverables- Plan, organize and coordinate dissemination activities- Organize project meetings - Contribute in business & financial planning o Achieved savings of €135.000 for the 2007-2009 biennium- Involved in 8 research projects o Received award for the ISCAN Project (Improving Skills, Competences and Professional Qualifications in the area of Network Information Security for IT Managers and staff in the Public Sector) from the Greek National Authority for Leonardo projects, IKY – State Scholarships Foundation as a Best Practice Project and Best Project Management Case

A company specializing in global sustainability (CSR) consulting, coaching and training- Plan corporate strategy (Business Plan, Marketing Plan)- Plan and implement marketing and communication activities (External: promotional campaigns, conferences, trainings, press etc; Internal: monthly reports for the purpose of communicating with the network of partners)- Write for a column about sustainable development and CSR in the newspaper Naftemporiki- Research and assist in creating/introducing new programmes and services- Execute internal audit and write performance reports- Design and manage the corporate website and database- Consulting activities:TECOM – Member of Dubai Holding: Support in project for creating a CSR Strategy (elementary involvement)

- Assist in the planning and execution of direct fax campaigns- Contribute to the design and content management of the web site- Provide assistance with database management- Execute customer satisfaction surveys- Manage and organize department e-mails